jumba mediakit 2012 latam&ush

Mediakit 2012

Focused on the trafficQuality

Digital Omnivores: How Cross-Media Consumption is changing media dynamics

New Era: Digital Omnivores

10% Focused on the trafficQuality

New Technolgies making TV Content available on digital platforms

Media companies enabling their content online and on Mobile

Rapid adoption of Smartphones, Tablest and other devices

New Lanscape in media consumption: Consumers of multiples devices that start using media On Demand and On the go, where they want it and when they want it.



0.72

17%

11%

TV-OnlyMulty-ScreenDigital-Only

USERS CAN BE TV-ONLY, MULTY-SCREEN, DIGITAL ONLY

Almost 30% of Media Brand consumers, do it on Multiple platforms + only digital

Comscore: How Multi-Screen Consumers Are Changing Media Dynamics


10%

USERS WHO OWN SMATPHONE AND HAVE ACQUIRED ALSO A TABLET

March 2011 March 20120.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

8.9%

24.9%+180%

Tablets also led the rise of Digital Omnivore, consumers who engage with multiple online touch points daily.

Comscore: State of Internet USA 1Q 2012


1. 2. 3.

Jumba Ad Networks

1.Jumba Display Network

Focus in US & Latam

INTERNET POPULATION DISTRIBUTION WORDWIDE

15 years ago US Internet Population was almost 70%, and now it only represents 13% of Global Internet Population

Source: ComScore World Metrix, July 2011

Percentage

Market Research

INTERNET GROWTH WORDWIDE

Latin America is the region that have experience the higher growth WW in 2011

Source: 1) comScore Media Metrix, Visitantes Edad 15+ Hogar/Trabajo, Dic-2011 – 2) Comscore January 2’11 to January 2012

Colombia and Mexico are the fastest growing markets in Latam

Internet Population Million Users +15

Market Research


24%

20%

18%

13%

11%

9%

4%

1%

Broadcast - TV

Internet

Cable Television

Newspapper

Magazines

Radio

Out of Home

Video Games & Cinema

TOTAL ADVERTISING REVENUE 2011 IN US BY MEDIA

FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 20110

5

10

15

20

25

30

35

40

45

50

2011 Percentage Historical in Billion Dollars

Internet is the 2nd Media in Advertising Revenue, representing 20% of total Spent

in 2011Source: IAB Internet Advertising Revenue Report FY 2011

Market Research

INTERNET ADVERTISING REVENUE

Annual Internet Advertising Revenue in US during 2011 was 31.7 Billion Dollars, the highest growth in the last 5 years

Source: IAB Internet Advertising Revenue Report FY 2011

Year 2007 Year 2008 Year 2009 Year 2010 Year 20110

5

10

15

20

25

30

35

21.223.4 22.7

26

31.7

+22%

In Latam the average growth on Advertising Revenue in 2011 was

33%

Billion Dollars

Market Research

INTERNET ADVERTISING REVENUE BY FORMAT

• Search Remains the largest online advertising revenue format.• Followed by Display with 35% (all formats) • Mobile had the greatest growth, 150% more revenue than

2010Source: IAB Internet Advertising Revenue Report FY 2011

45%

23%

10%

5%5%

3%6%

3% 1%

2010

47%

22%

8%

6%

5%

5%4% 4% 1%

2011

SearchDisplay BannersClassifiedsDigital VideoLead GenerationMobileRich MediaSponsorshipEmail

In Latam, display still leads revenue with average of 60%. Followed by Search 20%.

Mobile and Video are starting to grow with 1.3 % and 2.5 % respectively

Percentage

Market Research


INTERNET ADVERTISING REVENUE BY INDUSTRY

Retail

Finance Services

Telecom

Auto

Computing Products

Travel & Leisure

Consumer Goods

Pharma & Health

Media

Entertainment

0% 5% 10% 15% 20% 25%

21%

12%

13%

11%

8%

7%

7%

5%

4%

4%

22%

13%

12%

11%

8%

8%

6%

5%

5%

4%

FY 2011

FY 2010

Retail advertisers continue to lead ad spending with 22% of total revenues. Finance, Travel and Media experienced ad spending growth in 2011


Market Research


INTERNET ADVERTISING REVENUE BY PRICING MODEL

62%

33%

5%

FY 2010

65%

31%

4%

FY2011

Performance

CPM

Hybrid

In Latam, CPM leads the higher % of revenue, being between 80% and 60% depending on the market

Performance based pricing continue to grow, and represented in 2011 65% of total advertising revenue


Market Research


INTERNET ADVERTISING REVENUE BY PRICING MODEL

FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 20110%

10%

20%

30%

40%

50%

60%

70%

41%47%

51%

57% 59%62% 64%

46%

48%

35%39% 37%

33% 32%

13%

5% 4% 4% 4% 5% 4%

PerformanceCPMHybrid

Performance pricing model is the prevalent model since 2006. Advertiser each year are learning more and more about setting measurable objectives and

how buy to achieve them.


Market Research

We are a Brand Safe Performance Network with

5 years of Experience delivering a full performance marketing solution for renown brands

in Latam and US . A new alternative to traditional Adnetworks:


Jumba Display Network

1.

WHY JUMBA?

• Solid Experience

• Editorial and Moderated Traffic

• Wide Segmentation Capabilities

• Flexible Buy

• Result Oriented Technology


1.

And counting…

EXPERIENCE

5 Years delivering results

+350+1400

advertisers

campaigns


1.

We really care about the quality of our traffic, 100%:

• Editorial Content

• Moderated Content

• Monitored Content

Audience - Adults:

80% +21 years old

+ 1 billion

+ 22 millonesMonthly UU

Monthly imps

QUALITY TRAFFIC


1.

• GEO: Country, State, City.

• Time of the Day

• Conection Speed

• Language

• Behavioural

• Contextual by channel: Automotive - Business & Finance - Career - Dating - Education -

Entertainment - E-Commerce - Fitness - Gaming - Health - Hobbies -

Lifestyle - Men - Music - News - Real State - Reference -

Restaurants - Shopping - Social Media - Sports - Technology - Travel

SEGMENTATION CAPABILITIES


1.

Commercial ModelCPM/CPC/CPL/CPA

TargetingGeo/Time/Contextual/URLs/Navigator

Kind of InventoryAbove the Fold/ Below the fold/Transparent/ Blind RON

FLEXIBLE BUY


1.

Predicative Dynamic Optimization• Continuous Optimization cycles based on clients’ objectives

• We consider historical performance of previous campaigns by:industrycreativesitesectionplacement

• 24/7 Web based access reports

• Behavioral Targeting

TECHNOLOGY


1.

2.Jumba Mobile Network

Focus in Latam & US

MOBILE AND SMARTPHONE PENETRATION

US hispanics is the market with the higher Smartphone penetration, almost 50%.

Source: Our Mobile Planet 2011, American Smartphone ownership March 2012

United States

US Hispanics

Argentina

Colombia

Mexico

Brazil

0% 20% 40% 60% 80% 100% 120% 140% 160%

46%

49%

24%

20%

20%

14%

102%

91%

142%

107%

89%

118%

Mobile PenetrationSmartphone Penetration

Market Research


17%

36%31%

13%

2%

13-1718-2425-3435-4950+

SMARTPHONE PENETRATION BY AGE

LATAM US

18-24 25-34 35-44 45-54 55-64 65+0%

10%

20%

30%

40%

50%

60%

70%

80%

67%71%

54%

44%

31%

13%

In both Markets the heaviest users are people between 18-34 Y/O

Source: Huntmads Anual Report, American Smartphone ownership March 2012

Market Research


25%

28%19%

23%

5%

27%

24%22%

24%

3%

AndroidiOSRIMSymbianOther

MEN WOMEN

MOBILE OS BY GENDER - LATAM

Men use more Apple and Android predominates in Women

Source: Huntmads Anual Report, 2011

Market Research

US

SMARTPHONE IOS IN US

Android has almost the 50% of the share of market in US general. In the last 2 years it grew from 12% of market share to 47%, over taking RIM’s share.

Source: Comscore 2012 Mobile Future in focus,

47%

30%

16%

5%

2%

AndroidIOSRIMMicrosoftSymbian

MARKET SHARE EVOLUTION

Market Research


SMARTPHONE CARRIER MARKET SHARE– US

31.6%

26.3%

10.5%

9.5%

7.1%

5.1%

3.2%2.8% 2.1% 1.9%

Verizon

AT&T

Sprint

T-Mobile

Tracfone

Sprint Prepaid

Metro PCS

Other

US Cellular

Cricket

Verizon and AT&T has almost 60% of the market.

Source: Comscore 2012 Mobile Future in focus,

In Latam markets usually there is one Carrier that has more than 50% of the total market share

Market Research

SMARTPHONE PARALEL MEDIA USAGE IN US

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%

81.0%

81% of Smartphone users, at the same time also:

Parallel Media Usage

Listen to Radio

Play video Games

Read a Book

Use it on another device

Read newspapper or Magazine

Watch Television

Watch Movies

81.0%

51.0%

28.0%

18.0%

44.0%

17.0%

51.0%

35.0%

Most of Smartphone users consume other media and platforms while using it, making it an attractive way to reach the consumer and reinforce any campaign

Source: Google Our Mobile Planet 2012,

Market Research

USERS THAT HAVE SEEN AN AD ON SMARTPHONES

88% of Smartphone users, have noticed Mobile Ads while:

Websites and Apps is where people mostly see Mobile Ads

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%

88.0%

Using a search engine

In an App

On a retailer Website

On a Video Website

Watching a Video

On a Website

41%

46%

25%

20%

27%

47%

Source: Google Our Mobile Planet 2012,

Market Research

2.¿WHY MOBILE? 90%

Of consumers carry on their celphones 24/7

70%Uses Smartphones at Store

2 5New Celphones are Smartphones

MOBILE Is the most PERSONAL

device to reach the consumer

Of every

Jumba Mobile Network

2. ALL YOU NEED FOR A MOBILE CAMAING IS:

BANNERS LANDING

Creatives needs to be straight and have a clear call to action


2.¿WHAT CAN I DO ON MOBILE?

• In app videos• Interstitial videos• Phones & tablets

• Demo targeting• Site specific placements

• Expandables• Skins, special formats

• Animated GIF• Many Ad Fotmats to reach many devices

IAB STANDARD MOBILE VIDEO

RICH MEDIA IN SITE & APPS ADS


2.

320x48

300x50

216x36

300x250

168x28

120x20

IAB STANDARD BANNERS


2. MOBILE VIDEOS

MINI• Video 133x75• Companion 187x75

MEDIUM• Video 240x75• Companion 320X48

MAX• Video 320x180• Companion 320x48


2. RICH MEDIA


• Expandables• Immersive feature: transitional effects•Interactive features

2. PREMIUM PLACEMENTS


2. MOBILE STRATEGIES

CLICK TO LIKE

CLICK TO CALL

CLICK TO DOWNLOAD

CLICK TO SITE

CLICK TO LEAD


2. CLICK TO SITE

To lead traffic to a site and increase visits


2. CLICK TO LIKE

To generate Facebook Fans in a Fanpage


2. CLICK TO DOWNLOAD

To download an App, a video or a cupon to show in store


2. CLICK TO CALL

To send calls to the client’s call center and generate sales.


2. CLICK TO LEAD

To capture Opt-In information


• Audiencia: Demografic• Geo: Country, State, City• Carrier – Mobile Operator• Equipement - Device• Contextual-Channels• Sites & Apps• Day and Time of the day

2.SEGMENTATION CAPABILITIES


Mobile offers very interesting and deep segmentation capablities

3.Jumba Video NetworkFocus in Latam & US

*Source: MagnaGlobal Advertising Forecast 2011

Video: The fastest growing format WW

40% growth

Ad Spend on 2011*

¿WHY ONLINE VIDEO?

Market Research

Source: comScore Video Metrix, August 2011 and eMarketer, January 2010

¿WHY ONLINE VIDEO?Great Potential Video Ad Spend Growth WW

Market Research

ONLINE VIDEO

TV

Onlie Video are underused¿WHY ONLINE VIDEO?

1,3% ads 25% ads75% content98,7% content

*Source: ComScore VideoMetrics December 2010

Ads are less than 2% of time spent watching videos

Market Research

WHO WATCH VIDEOS ONLINE WW

13-17 18-24 25-34 35-44 45-54 55-64 65+0%

10%

20%

30%

40%

50%

60%

70%

80%

62%

74% 72%67% 65%

59%55%

Users Between 18-34 y/o are the heaviest Video users. Average video consumer in all ages is above 55%

In USA the 83% of Internet Users saw at least one video online. In Latam this % vary from 80% to 90% depending the country.

Source: comScore Video Metrix, August 2010 vs August 2011

Market Research

VIDEO CONSUMPTION USA & LATAM

#VIDEOS PER VIEWER LATAM & US MARCH 2011

USA

Chile

Argentina

Mexico

Brazil

0 50 100 150 200 250

201

92

88

116

87

US VIDEO CONSUMPTION MARCH 2012

USA

0 50 100 150 200 250 300

243

+21%

Average Internet User in US March 2012 viewed 243 videos with a viewing time of 21 hours and 22 minutes

Source: comScore Video Metrix, August 2010 vs August 2011 - State of Internet USA 1Q 2012

Market Research

VIDEO ACTIVITY BY GENDER USA

Males are much more engaged video viewers than Females

Source: State of Internet USA 1Q 2012

Market Research

3.medios propios: FORMATS & PLACEMENTS

Depending on where the Video Ad appears

LINEAL

When Video Ad appears in the line of the content, while the user is consuming an online video. Ex: Video-Preroll, Mid-Roll.

NON-LINEAL

When Video Ad is outside the content, not in the line of the content, but besides, up or down. Ex: InBanner Video, Text Overlay

Jumba Video Network

3.medios propios: FORMATS & PLACEMENTS

Depending on where the video ad appears inside the site

Above the fold

•Video player in the first Scroll

User Initiated

•The video impressions starts only when the user does click on it

Depending on who initiates the video

Below the Fold

•Video players in the 2nd scroll or below

Not- User Initiated

•Video starts rolling once the page finish downloading

Jumba Video Network

• GEO: Country, State• Audience: demographic• Placement: (Premium/ Reach)• Channels

3.FORMATS & PLACEMENTS

PREMIUM

• Video Preroll (Lineal) 15/30 Seconds• Companion Banner 300x250• User Initiated• Above the fold

REACH

• Video Preroll (Lineal) & Inbanner Video (No Lineal)• 15 Seconds Spot

SEGMENTATION CAPABILITIES

Jumba Video Network

3.PREMIUM PLACEMENTS

Jumba Video Network

CompanionBanner

Video Preroll Ad on sites’ player

3.REACH PLACEMENTS

Jumba Video Network

Video Preroll Ad on sites’ player

+60M USH+5M ARGENTINA+12M BRASIL+3M COLOMBIA+10M MEXICO+5 OTROS

Transparent Inventory

3.WE HAVE VOLUME

+100MMonthly views

+180 M blind views

Jumba Video Network

3.medios propios: REPORTING

•Day/Week•Market•Creative•Impressions•Clicks•Unique Impressions•CTR•Companion CTR

•Unique CTR•Fullscreen•Pauses•Wached 25%•Watched 50%•Watched 75%•Watched 100%

Our reporting give deep information about interactivity with the video:

Jumba Video Network

3.medios propios: WHY JUMBA VIDEO NETWORK IS PREMIUM?

• Premium Sites: Sites in our Video Network are leading premium sites in the region

• Premium Content: the content in our sites ir 100% professionaly made, there is no User Generated Content.

• Premium Placements: our premium placements are big video player avobe the fold, and the give premium results: 3% average CTR and 60% complete view out of impressions

Jumba Video Network

Advertisers

Clients

Thanks!Magdalena Prat Gay Product Development Manager US Media Consulting LLC.Costa Rica 5546 Piso 3 Oficina 308Buenos Aires | 1414 | ArgentinaTel AR: +54 11 5294-0526Tel US: + 1-305-722-5679www.usmediaconsulting.com

http://www.usmediaconsulting.com/

jumba mediakit 2012 latam&ush

Documents

pricing model fy

us internet population

digital comscore

comscore media metrix

media brand consumers

digital video

digital omnivoresusers

jumba display network1