MEDIAKIT 2012

is the №1 source worldwide of information for and about men.

It’s the brand for active, successful, professional men who want greater control over their physical, mental, and emotional lives.

Men’s Health gives men the tools they need to make their lives better, through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features, and more.

Men’s Health is the world’s largest and best-selling men’s magazine, with 44 international editions with a readership of more than 22 million men around the globe.

Since January 2005 a legendary magazine is in Ukraine!!!

About magazine

PRINT-RUN: 70 000 copies PERIODIC: one time a month FORMAT: STANDARD: 215x275 mm MINI: 170x225 mm COVER PRICE: 25 UAH (standard) 16 UAH (mini) DISTRIBUTION: to all the major cities of Ukraine. 35 % of the print-run is distributed to Kiev.

Men’s Health Ukraine

• Achieve a lot, but want more • Like to be self-confident • Anxious to look better • Able to cope with the problems, but prefer to prevent them • Think that a healthy mind in a healthy body • Are experts in good meal and drinks • Get maximum satisfaction (communicating) from relations with girlfriend • Look answers to unspoken questions • Live at their full potential

Man is:

• Well-educated men between

the ages of 20 and 45

• Getting a higher education

or already have one

• Earn an above average income

• Residents of big cities

(population: 500 000 people and more)

• Actually arising and developing

so-called middle class

Men’s Health

ACTIVE READERS:

In every Men’s Health issue…

As simple as ABC Fast facts and brief news about everything: health, fitness, sport, relationship, sex, hot facts Sex and relationship New answers on eternal questions, Advice and recommendations Career How to build relationship with: business partners,competitors,yourself Men questions You ask – we answer. Medicine, fitness, psychology, style, equipment

In every Men’s Health issue…

Adventure

Travelling reports from different expedition

Extreme New kind of extreme sport

Human body and ration Health in details. Advice and news in nutritional care

Personal trainer Advice from a coach or an expert. Exercises you can do at home, your Office or in a gym

Style and fashion What is in fashion, how to get dressed and look after yourself

Fashion guides

Periodic press: two times a year

Number of issue: April, October

«Stylish guide» - the special addition devoted to fashion trends of the season. Its task – to help readers to do the correct choice of business suits, playwear, shoes, cosmetics, technique. «Stylish guide» gives useful advices, how to look after oneself and clothes, how to combine the different numbers of cloth and accessories.

Men’s Health is the 2nd largest male title

TNS. PMI 2011/1. One issue readership

0

100

200

300

400

500

600

MAXIM Men's Health Playboy XXL Б-52

Co

verag

e ’0

00

72%

28%

men 308,05 women 121,29

Men’sHealth readership:

Total readership – 429,5 K person

TNS. PMI 2011/1. One issue readership

Young men read the magazine

TNS. PMI 2011/1. One issue readership

Reader average age – 27 y.o.

61%

39%

single 254,29 married 164,02

TNS. PMI 2011/1. One issue readership

23%

22%48%

1%

1% 5%

high above the average

average below the average

low N/A

Family status Income level per month

Co

verag

e ’

00

0

Distribution:

0

2 000

4 000

6 000

8 000

10 000

12 000

14 000

16 000

18 000

20 000 35%

17%

11% 10% 10%

8%

5%4%

Am

ou

nt

of

cop

ies

Total circulation 70 000 copies

Premium positions Price

1-st spread € 13 870

2-nd, 3-rd spread € 12 800

Inside spread € 10 950

Next to: content, editor-in-chief letter € 6 950

3-rd cover € 6 950

Back cover € 9 150

Inside pages

1 page € 5 550

1/2 page € 3 750

1/3 page (vertical) € 3 750

1/3 page (horizontal) € 3 700

1 PR page € 6 000

1/2 PR page, 1/3 PR page € 4 170

Rate card 2012

Price exclude taxes

Fixation costs additional 20% of the page price

Technical calendar 2012

layouts deadline insert delivery

deadline sales date

January’12 18.11.2011 07.12.2011 19.12.2011

February’12 16.12.2011 12.01.2012 23.01.2012

March’12 20.01.2012 09.02.2012 20.02.2012

April’12 17.02.2012 06.03.2012 19.03.2012

May’12 23.03.2012 12.04.2012 23.04.2012

June’12 17.04.2012 08.05.2012 21.05.2012

July’12 18.05.2012 06.06.2012 18.06.2012

August’12 21.06.2012 11.07.2012 23.07.2012

September’12 20.07.2012 08.08.2012 20.08.2012

October’12 17.08.2012 06.09.2012 17.09.2012

November’12 21.09.2012 11.10.2012 22.10.2012

December’12 19.10.2012 08.11.2012 19.11.2012

Sanoma Media Ukraine Phone number: +38 044 390 58 70

Editor in chief: Dmitriy Pribytko Art-director: Yaroslav Rudenko

Advertising Sales: Anastasya Bondarovich, Tatiana Bortnik Marketing: Lida Turkovska

Thank you!