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Connecting doctors online

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Page 1: Dnr mediakit

Connecting doctors online

Page 2: Dnr mediakit

| About

verified Russian physicians 124 000

share experience and browse job list

monthly audience growth

5%

apr ’12 oct ’12 apr ’13

every 7 seconds

new login

every 35 seconds

new comment

every 7 minutes

new member

every 15 minutes

new post

every 1 hour

new job for a doctor

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

7 000 iPhone & Android mobile apps installs

Page 3: Dnr mediakit

| Russian Physicians in the Internet

Social networks

11%

2,6%

5%

Less

Less

% Reach of Physicians Online in Russia (April 2012)

7,7%

Source: Synovate Comcon Healthcare “Digital Sources and Alternative Channels” Report MEDI-Q “General practitioners’ opinions” April 2012 http://www.comcon-2.ru/download.asp?462

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

Page 4: Dnr mediakit

| Competitive Advantages

Social networks for physicians

124 000 verified

Self-declared amount of users

47 000

75 000 Ads 5 400

N/a E-detailing 500

33 000 Ads, Surveys 300

61 000 N/a 2 900

Posts & comments (monthly)

Products

E-rep, E-detailing, Surveys, Webinars Medcampus Smartpharma

39 000 150 Webinars

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

Page 5: Dnr mediakit

| Key Value Proposition

We provide full range of:

legal quick deeply targeted

secured cheap

communications with verified physicians

E-rep Surveys E-detailing Medcampus.ru Smartpharma.ru

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

Page 6: Dnr mediakit

| E-detailing

Feel free to apply for complimentary trial access.

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

Build Rapid Awareness - Targeted Media (Banners, Branded Pages, Online Leads) - Custom Emails & SMS - Notifications via Mobile Apps

Engage & Educate - Surveys and Online Panels - Contests & Quizzes - Webinars, Educational Videos

Drive Adoption - Closed Groups of Physicians (Editorial & Brand Content)

Page 7: Dnr mediakit

| Surveys

- Only verified physicians - Flexible, deep and easily tuned targeting - Unprecedentedly broad coverage of the whole Russia

We are #1 online panel of physicians in Russia Every day we conduct 2-3 surveys for world's top research agencies.

Feel free to apply for complimentary trial access.

- Significantly faster than traditional offline surveys - Launch within one business hour - Reduction of costs

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

Page 8: Dnr mediakit

| E-rep

Affect the opinions of doctors in the regions where you lack of medical representatives.

Peer-to-peer connections with selected physicians via secured chat.

Feel free to apply for complimentary trial access.

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

Broaden coverage of physicians

Page 9: Dnr mediakit

| Pharmacists & Medical Students

Medcampus.ru Smartpharma.ru Professional network of Russian pharmacists Social network of Russian-speaking medical students

Over 3 000 verified pharmacists from Russia share experience and discuss professional issues.

Over 50 000 verified medical students from Russia share knowledge and socialize.

Feel free to apply for complimentary trial access.

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

Page 10: Dnr mediakit

| Legal Issues

E-rep E-detailing Surveys Webinars System of payments

to physicians

Federal Law on Advertising Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant

Federal Law on Circulation of Medicines

Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant

Federal Law on the Basis of Healthcare Protection of the Citizens

of the Russian Federation Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant

Federal Law on Protection of Personal Information

Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant

Tax Code of the Russian Federation Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]