Bluewolf Success StoryGamification in HR

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Bluewolf

• Bluewolf has employed gamification as a method of increasing employee adoption and engagement, and they developed our own gamification program, called PRIME, to drive user behavior internally.

Bluewolf

• They awarded points for large

wins, like closing a deal or

speaking at a conference, and

smaller victories, like writing a

blog post (10 points!) or sharing

Bluewolf messaging on social

media.

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• By gamifying the process of

giving feedback, employees are

more likely to give formal

feedback to another user inside

of our HR platform instead of

just sharing it more casually.

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• Bluewolf has always been eager

to give a big thank you to those

who step in and help deliver

amazing customer moments.

Now with PRIME, they are

encouraged to deliver that same

recognition via badges in Chatter.

Bluewolf

• From the everyday tasks, like adding

contact roles to an opportunity, to the

more involved, like sharing an amazing

customer story on our monthly company-

wide All Hands Call, employees are

always looking for ways to go above and

beyond in my day-to-day tasks, driven by

the thrill of a job well done — and more

points.