webcast: gamifying social collaboration

Gamifying Social CollaborationHow to Drive Employee & Customer Engagement

Agenda

1. #GoingSocial

2. Gamification

3. Social Strategy

#GoingSocial

Introductions….

Key Takeaways

› How to increase internal and external collaboration

› How to use gamification to motivate employee and

customer engagement

› How employee engagement can drive customer

value

Tweet it!

What does Social mean to your business?

@Bluewolf #GoingSocial

2x as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across companies.

—

Bluewolf #GoingSocial

Employee Productivity

28%19%+25%

Reading and responding to email

Tracking down information

……

Build a Culture of Collaboration

Bluewolf #GoingSocial

1. #GoingSocial Portal

2. Pack Profiles

3. Gamification

#GoingSocial Internal Success57% Increase in average Chatter activity in Q1 2012 compared to Q4 2011

68% Increase in Social Traffic to Website

This graph from Google Analytics represents the increase in website traffic from all social media platforms from January-August 2012.

153% Increase in Blog TrafficThis graph from Google Analytics represents website traffic to our blog from January-August 2012.

8-Fold increase in Bluewolf Blogger Community

Our Services

• Tweet us @Bluewolf

• http://www.bluewolf.com/contact

Rajat PahariaFounder, Chief Product Officer – Bunchball

@bunchball @rajatrocks#goingsocial

Customer CommunityTopliners by Eloqua

Results!

Learning & OnboardingAdobe – Level Up for Photoshop

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Results!

63% > Level 1

51% > Level 2

37% > Level 3

84-90% Positive Sentiment

400% Increase in Conversion

Digital LoyaltyUSA Network’s Club Psych

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Results!

Page Views: 9M > 16M

Visits/Month: 2 > 4.5

Time on Site: 14m > 22m

40% increase in viewership in 18-34

A transmedia campaign, where over the course of 7 weeks, fans used multiple platforms to chat with Shawn and Gus and help crack the case of the Hashtag Killer.

Results!

95MM page views from 300,000 unique users.

288,000 shares on Facebook's platform leading to 38 Million exposures of the PSYCH brand to user’s friends and families.

Over 14 Million minutes spent in HTK

Nominated for an Emmy

Health & WellnessHopeLab’s Zamzee

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Results!

59% increase in physical activity› Doing push-ups non-stop for 45 min/week› Scrubbing floors for 3 hrs/month› Chasing wild pigs for 6 min/day

Impact persisted for at least 6 mths

Slowed gain in “bad” cholesterol

Helped control blood sugar levels

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Well hello there.

1@marcusnelson #GoingSocial

@marcusnelsonFounder of Addvocate

marcus@addvocate.com

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Confession

I was a Director of Social Media› Organic dialogue works.› Constant marketing doesn’t.› People don’t like talking to logos.› Also, I don’t have all the answers.

2@marcusnelson #GoingSocial

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You Have An Incentivized Workforce

Workers want to talk about their company, only...

@marcusnelson #GoingSocial

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But You’re Not Helping Them

1. They don't know what to say.2. They're afraid to say the wrong thing.

So, they do nothing.

@marcusnelson #GoingSocial

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Customers WANT to Talk to Employees

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http://trust.edelman.com/

@marcusnelson #GoingSocial

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So let’s change that.

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http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2012/04/23/dell-engaging-channel-partners-with-new-social-media-training-campaign.aspx

@marcusnelson #GoingSocial

Build Social Proficiency Among Employees›Every Employee is responsible for reading and adhering to the rules.

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Every Employee is responsible for reading

and adhering to the rules.

Establish Social Media Guidelines

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salesforce.com/socialmediapolicy

What’s in bounds?

What’s out of bounds?

Who to escalate things to?

public facing youtube video

@marcusnelson #GoingSocial

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Communicate Clear Objectives

8@marcusnelson #GoingSocial

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Create A Content Sharing System

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Make it easier to share:› Product releases or information› Mainstream news articles› Industry-related blog posts› Press or announcements› Infographics & statistics

@marcusnelson #GoingSocial

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Operationalize Content & Distribution

10@marcusnelson #GoingSocial

Attribute Actions To Individuals

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Create Collaboration Infrastructure

11@marcusnelson #GoingSocial

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Gamify Employees’ Participation In Social

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http://newyork.kred.com/

@marcusnelson #GoingSocial

6013

Thank You

@marcusnelsonFounder of Addvocate

marcus@addvocate.com