tv analysis monthly report september’13

Post on 13-Nov-2014

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of September 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

TRANSCRIPT

TV Analysis Monthly Report Sep13

Aug-13 Sep-13

265,665

248,810

Trend AnalysisComparison Aug-Sep 2013

Total Minutes of Advertising

Sep, 2013 Sep, 2012

220273.6

248810.4

Trend AnalysisYoY Comparison: Sep 12-Sep 13

Total Minutes of Advertising

TOP 10 CATEGORIES% Share of Advt. Minutes

TOP 10 PLAYERS% Share of Advt. Minutes

TOP 10 BRANDS% Share of Advt. Minutes

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

Genre Split in Aug 13% Share of Advt. Minutes

Time Band Split June 13% Share of Advt. Minutes

THE END

For query on DATA, please contact:MEDIA BANK

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Chander Kantchander.k@mediabank.net.pk

0343-2330696

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