tv analysis monthly report september 2014

TV Analysis Monthly Report Sep 14

Trend AnalysisComparison Aug 14 - Sep 14

Total Minutes of Advertising

Aug-14 Sep-14

250,141

292,289

Trend AnalysisComparison Sep 13 - Sep 14

Total Minutes of Advertising

248,810

292,289

Sep 13 Sep 14

TOP 10 CATEGORIES% Share of Advt. Minutes

19%

16% 16%15%

4% 4% 3%2% 2% 2%

15%

TOP 10 ADVERTISERS% Share of Advt. Minutes

UnileverP & G

Qmobile

The Coca ColaTelenor

NestleReckitt

Glaxo Smith Kline

Pepsi Cola

Tapal

24%

8%7%

5%4% 3% 3% 2% 2% 2%

TOP 15 BRANDS% Share of Advt. Minutes

3%

3% 3%

2%2%

2% 2% 2%2%

1%1% 1% 1% 1% 1%

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

4% 4% 4% 4% 4% 4%4% 4%

4% 3% 3% 3% 3%3%

3%

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

TV ONECITY42

Apna TV

NEWS ONE8xm

Abb TakkA-PLUS

Express Ent.

HUM TV

Capital TV

ARY DIGITALJAAG

JALWA ATV KTN

1%1%

1% 1% 1% 1% 1% 1%1% 1% 1% 1%

1% 1% 1%

Genre Split in Sep 14% Share of Advt. Minutes

Ent42%

News42%

Music8%

Movies3%

Kids2%

Religious2% Sports

1%Food0%

Time Band Split Sep 14% Share of Advt. Minutes

Late Night (00:00 - 05:59)10%

Morning Time (06:00 - 11:59)18%

After Noon (12:00 - 16:59)27%

Evening Time (17:00 - 18:59)10%

Prime Time (19:00 - 22:59)29%

Late Prime Time (23:00 - 23:59)

6%

THE END

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