the social media landscape
Post on 26-Jan-2016
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The social media landscape
Some key stats
• Social networking accounts for 23% of all online time.
• 800 million+ people now on social networking sites
• 500 million on facebook
• 83 tweets a second reference a product
• 35 hours of video uploaded every minute to YouTube
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The social media landscape
It’s not just the kids
• The average social network user is 37 years old.
• Facebook: 38.
• LinkedIn: 44.
• Twitter: 39.
• MySpace: 31.
• Bebo: 28.
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Social media and GCU
So what are we doing at the moment?
• Corporate
• Schools
• Services
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Social media and GCU
How are we represented out there?
• Facebook: 14 pages, 159 groups
• YouTube: 550 videos under “glasgow caledonian”
• Twitter: ?
• Ning: ?
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Social media and GCU
Debbie Colquhoun
Exchange & Study Abroad Administrator
Stephen Robertson
Web & Digital Marketing Manager
Stephen.robertson@gcu.ac.uk
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