my starbucks rewards - gamification in customer engagement - manu melwin joy

MY STARBUCKS REWARDSGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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MY STARBUCKS REWARDS• My Starbucks Rewards™ is

one way in which TSPL

endeavours to reward and

thank loyal customers for

patronizing TSPL products

at Starbucks stores in India.

MY STARBUCKS REWARDS• To enrol in My Starbucks

Rewards™ and receive program

benefits, you will first need to

create an account at

www.starbucks.in/card and

register at least one (1)

activated Starbucks Card to your

account.

MY STARBUCKS REWARDS• “Activation” means that you

have loaded a minimum of

INR 200 onto your

Starbucks Card for the first

time.

MY STARBUCKS REWARDS• My Starbucks Rewards™

benefits are determined based

on the amount you spend at any

Starbucks store in India and the

number of “Stars” that you earn

through spending with your

registered Starbucks Card(s).

MY STARBUCKS REWARDS• A “Star” for purposes of My Starbucks

Rewards™ means each time you use your

registered Starbucks Card to pay for a purchase

worth Rs.300 (incl. taxes) on any food,

beverage, merchandise, Ready to Drink (for

example- juices, water, etc.) and Ready To Eat

(for example packaged foods like chocolates,

almonds, cashews etc.) at a Starbucks store in

India. No “Star” will be rewarded for purchases

made with a registered Starbucks Card in any

Starbucks store outside India.

MY STARBUCKS REWARDS• . For each qualified purchase, you

will receive one (1) “Star” for any

purchase worth INR 300 (Rupees

Three Hundred Indian only, inclusive

of all taxes), at any Starbucks store in

India, except during limited time

promotions when Starbucks may

offer “Bonus Stars” on featured

products and/or services.

MY STARBUCKS REWARDS• Currently, there are three

(3) levels in My Starbucks

Rewards™ which are

determined by the number

of Stars that you accumulate

in your account in a 12

month period.

MY STARBUCKS REWARDS• To maintain the Welcome

Level, you must earn at least

one (1) new Star during

each consecutive 12-month

period following the date

you reach Welcome level.

MY STARBUCKS REWARDS• To maintain the Green

Level, you must earn at least

five (5) new Stars during

each consecutive 12-month

period following the date

you reached the Green

Level.

MY STARBUCKS REWARDS• To maintain the Gold Level,

you must earn at least

twenty five (25) new Stars

during each consecutive 12-

month period following the

date you reached the Gold

Level.