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Wooga The Benefits of Specialisation In Mobile Gaming

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WoogaThe Benefits of Specialisation

In Mobile Gaming

GET YOUR TICKET TODAY!www.noah-conference.com

2-3Tempodrom, Berlin Old Billingsgate, London

NOV201722-23 JUN2017

SAVE THE DATE

WOOGA – CASUAL MOBILE GAMING

Founded in 2009

Mobile first since 2012

Casual games for mobile platforms

~250 employees from more than 40 nations located in Berlin

5 Hits, 3 platforms, 3 genres

Mobile Gaming is a $40bn Industry

Top 60 Grossing iOS & Android - US

But with Vastly Different Segments

Clear Benefits to Specialisation

Casual Mobile Gaming Markets

PUZZLE

$3bn Global Market

CASUALSIMULATION$1bn Market

HIDDENOBJECT$100m Market

Casual Gamers

PUZZLE60% FemaleAvg 39 yrs

CASUALSIMULATION

50/50 SplitAvg 36 yrs

HIDDENOBJECT

80% FemaleAvg 45 yrs old

These gamers don’t commit to just one game

There is a

53% overlap

between these three genres

Powerful Network Effects

The Wooga Network

We connect and reconnect with our audience…

Multiple Times…

Across Multiple Games

Player Dynamics are Consistent

We understand and can forecast our Players economics

Lower and More StableCustomer Acquisition Costs

We truly know our Audience

Wooga’s World of Casual Games

Connect Players Across Multiple Games

Highly accurate LTV and revenue forecasting

Maximise Payoff from Customer Acquisition Costs

[email protected]

Thank You!

Selected Completed NOAH Transactions

Focus on Leading European Internet companies

Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates

Deep understanding of industry dynamics

Ability to add value beyond banking advice

Facilitates overall process and minimizes management distraction

NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry

Knowledge of and strong relationships with potential buyers’ key decision makers

Proactively finds and unlocks attractive investment opportunities for leading investors

Annual NOAH Conference in its 8th year

Over 40 years of combined relevant M&A experience

Routine execution of M&A and financing transactions with sizes of several billion euros

24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector

Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence

Ability to deliver top results in short time frames

Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results

Creative deal solutions

September 2015

December 2014

September 2014

October 2014

May 2014

Sale of a 70% stake in

to

Exclusive Financial Advisor to Drushim and its Shareholders

Sale of 100% of

for $800m to

Exclusive Financial Advisor to Fotolia and the Selling Shareholders

Sale of 100% of

for €80m to

Exclusive Financial Advisor to Trovit and its Shareholders

Sale of controlling stake in

to

Exclusive Financial Advisor to Facile.it and its Shareholders

sold 100% of

for $228m to a joint venture between

Exclusive Financial Advisor to Yad2 and its Shareholders

Unique Industry Know-How

Unmatched Network and Relationships

Strong Investment Banking Competence

Full Commitment - We Are Entrepreneurs!

EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE

September 2016October 2016

May 2016

Investment in

by

Financial Advisor to Oakley Capital

Exclusive Financial Advisor to 10Bis and its Shareholders

®

Marco RodzynekManaging Director & Founder

[email protected]

Jan BrandesManaging Director

[email protected]

Justus LumpeManaging Director

[email protected]

The NOAH Advisors Core Banking Team

Nikhil ParmarDirector

[email protected]

10Bis Drushim

Acquisition of a Majority Stake in

by

from

at a valuation of €300m

Investment in

Exclusive Financial Advisor to KäuferPortal and its Shareholders

by

84% Ownership