wooga - noah13 london
DESCRIPTION
Introduction to Wooga - Presentation by Jan Miczaika, COO of Wooga at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.TRANSCRIPT
Jan Miczaika, COO
Do you play games every day?
NO
Do you listen to music every day?
Do you watch videos every day?
YES
Everybody, every day.
$12,000,000,000
It’s hits driven.
Tens of millions ($) in revenue
Our Focus:
Repeatedly make hits
5 hits in 3.5 years
How?
Wooga combines heart and brains to make the best games.
= +
Games / year
15 enter production
10 soft launch
5 launch
2 hits
> 60 concepts & prototypes
We have the ability to roll-out and scale hits broad and fast
Truly Global
Grow Fast
Opti-mise
Global
Grow
A/B Testing
Portuguese Turkish Polish Russian Dutch
Traditional Chinese
Simplified Chinese
Indonesian Japanese Thai
Norwegian Swedish Danish Korean Arabic
English French German Spanish Italian
Truly Global
Truly Global
Grow Fast
Grow Fast
Optimise
2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
Bookings
Bookings / day ($)
Optimise
2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
Bookings
Bookings / day ($)
Optimise
We have the ability to roll-out and scale hits broad and fast
Truly Global
Grow Fast
Opti-mise
Global
Grow
A/B Testing
2009 2010 2011 2012 2013 est.
Wooga Revenues
§ 250 employees from 40 nations § Based in Berlin, Germany § Profitable since 2012
Wooga combines heart and brains to make the best games.
= +
Jan Miczaika, COO