insider - noah16 london

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2-3Tempodrom, Berlin Old Billingsgate, London

NOV201722-23 JUN2017

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“The adtech teams are measuring the effectiveness of their campaigns, while the martech teams are managing their stack,” Hamilton said. “The data is being passed over from the ad team to the marketing department in the form of reports and spreadsheets, but there is no real connection and little effort being made to integrate the two.”

Peter Hamilton – CEO@Tune

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Adtech vs. Badtech

Lack of transparency

Lack of unique data

Maximizing short-term

performance only

Lack of one-stop platform

Long integration processes

Lack of real-time data

Failure in turning data

into action

WHAT ARE THE PROBLEMS OF

ADTECH MARTECH

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Adtech vs. Badtech

Lack of transparency

Lack of unique data

Maximizing short-term

performance only

DESIGNING A NEW SOLUTION

ADTECHLack of one-stop platform

Long integration processes

Lack of real-time data

Failure in turning data

into action

MARTECHInsider’s disruptive technology is

at the intersection of

Adtech & Martech

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Gender

Income

Age

Life Time Value

Likehood to Purchase

Churn Risk

The predictive mechanism automaticallysegments visitors according to theirbehaviors on a given website.

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Predictive Modeling

Off Site Predictive Segmentation

On Site Predictive Segmentation

Web Push Notification

Mobile Push

Ad Changes

Web Optimization

Mobile Optimization

Ads Optimization (Remarketing -

Display - Adwords)

on off

SOLUTION

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...powering new technologies that will disruptthe industry

• Big Data & machine learning algorithms

• Creating models like Likelihood to Purchase Scoring

• Collection of data from web & mobile platforms

• Using predictive segments in ad channels

Past 2 years...Our top-notch team of engineers & data scientists…

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At the intersection of AdTech & MarTech lies a new way of customer experience delivery

Powering 55+

Terabytesofuserdata,withhundreds

ofsegments andscenarios

Disruptiverealtimepredictive

modelingtechnology

DATA PREDICTIVE REAL TIME TECHNOLOGY

Morethan70engineersworking

ondevelopingourpredictive

technologies forthepast

2years

Growingrevenuewithworldwide

brandsandexperience

TEAM REVENUE

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We announced our Series A investment round on Techcrunch

Total investment:

$3.3 M USD

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Whilepositioningourselvesasamarketleader &thoughtleaderinimmaturemarkets,we’ll keepinvestingin thedevelopment ofmarketingtechnologiesthatwill trulydisrupttheindustry.

with know-how in big data

and predictive algorithms

ENGINEERS

delivering real-time

conversion optimization

technology

YEARS

world’s leading global

brands

TOP BRANDS

470+

SO FAR

150+

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We help world’s leading brands grow

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MEETTHE TEAMWe are 1X Entrepreneurs working with a world-class teamOur co-founders achieved an M$ exit in their previous startupInsider’s founder team has 10 years of entrepreneurship experience

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1XEntrepreneur

Investment Banking inMoscow

LSE– BSc Economics and Management

NewYorkInstitute ofTechnology –

MSc Energy Management

EndeavorEntrepreneurselectedinISP-2014SERHATSOYUEREL

(VPofInternationalSales)

1XEntrepreneur

Investment Consulting inChina

LSE- BSc Economics and Management

Shanghai University (InternationalChineseLanguage and Culture Programme),

EndeavorEntrepreneurselectedinISP-2014

HANDECILINGIRCEO

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ProductManageratTurkcell

Bogazici University,BScElectric&Electronical Engineering

Muharrem Derinkok(VPofProductManagement)

SoftwareConsultancyExperience-Oracle

İTÜ(IstanbulTechnicalUniversity),BScDataScientist&ComputerEngineering

M.Sinan Toktay(CTO)

Kadir HasUniversity,BScComputerEngineering

ProjectLeaderExperienceatRocketInternet,Turkey

Okan Yedibela(VPofEngineering)

Sales&MarketingExperiencesinP&G,Colgate&Palmolive

LSE– BScEconomicsandManagement

Arda Koterin(CustomerSuccessTeamDirector)

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powering our disruptive technology forthe past 2 years...

MORE THAN 70 DATA ENGINEERS

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PREDICTIVE SUCCESSSTORY WITH SINGAPORE AIRLINES

UPLIFT402%

WEB PUSH

UPLIFT160,71%

CONVERSION RATE

UPLIFT629,73%

ROI

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GO TO MARKET STRATEGY

WE ARE WORKING WITH LOCAL AFFILIATE COMPANIES & AGENCIES

BENEFITS OF WORKING WITH AGENCIESQuick PenetrationNo Sales CyclesQuick Revenue Generation

NO RETENTION COST

BENEFITS OF NO RETENTION COSTHuge Lock In Effect

SCALABILITY

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CompetitionWe have no competition at all, Apart from Badtech.J

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100DaysPlan

Establishing an entity in UK Preparing market research for US New data science team in Ukraine

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Growing in Japanese & APAC Market

DaveMcClure/ TechinAsia’16

“IfyougotoSiliconValleyorBeijing,thosearereallycompetitive,verybigmarketsbuthavemanypeoplecompetingforthem.YoucometoJapanandfirstofall,nobody’sinJapanexcepttheJapanese,andeventheJapanesearen’tcompetingverymuchinJapan.Whatthefuckisgoingon?”heasked,tosurprisedlaughterandnervousapplausefromthepackedaudience.

“Youhaveoneofthelargesteconomiesontheplanet,oneofthehighestspendingeconomies,oneofthemosttechnicallyeducatedpopulationsontheplanet,whatthefuckistheproblem?Comeon,startcompanies!We’regoingtoputmoneyintoyou,plentyofmoney!”heurged.

100DaysPlan

Selected Completed NOAH Transactions

Focus on Leading European Internet companies

Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates

Deep understanding of industry dynamics

Ability to add value beyond banking advice

Facilitates overall process and minimizes management distraction

NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry

Knowledge of and strong relationships with potential buyers’ key decision makers

Proactively finds and unlocks attractive investment opportunities for leading investors

Annual NOAH Conference in its 8th year

Over 40 years of combined relevant M&A experience

Routine execution of M&A and financing transactions with sizes of several billion euros

24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector

Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence

Ability to deliver top results in short time frames

Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results

Creative deal solutions

September 2015

December 2014

September 2014

October 2014

May 2014

Sale of a 70% stake in

to

Exclusive Financial Advisor to Drushim and its Shareholders

Sale of 100% of

for $800m to

Exclusive Financial Advisor to Fotolia and the Selling Shareholders

Sale of 100% of

for €80m to

Exclusive Financial Advisor to Trovit and its Shareholders

Sale of controlling stake in

to

Exclusive Financial Advisor to Facile.it and its Shareholders

sold 100% of

for $228m to a joint venture between

Exclusive Financial Advisor to Yad2 and its Shareholders

Unique Industry Know-How

Unmatched Network and Relationships

Strong Investment Banking Competence

Full Commitment - We Are Entrepreneurs!

EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE

September 2016October 2016

May 2016

Investment in

by

Financial Advisor to Oakley Capital

Exclusive Financial Advisor to 10Bis and its Shareholders

®

Marco RodzynekManaging Director & Founder

[email protected]

Jan BrandesManaging Director

[email protected]

Justus LumpeManaging Director

[email protected]

The NOAH Advisors Core Banking Team

Nikhil ParmarDirector

[email protected]

10Bis Drushim

Acquisition of a Majority Stake in

by

from

at a valuation of €300m

Investment in

Exclusive Financial Advisor to KäuferPortal and its Shareholders

by

84% Ownership