clicktale - noah16 london
TRANSCRIPT
Know the experience:Where Cognitive Science meets Big Data Aaron Watson, VP Worldwide
Business Development
Liraz Margalit, PhDWeb Psychologist
10 Nov 2016
GET YOUR TICKET TODAY!www.noah-conference.com
2-3Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE
At every point of the digital conversation with your customers,Clicktale brings clarity
Know every customer
Transform data into meaning
Impact business results
• Advanced, immediate insights
• Replayable customer sessions
• Powerful visualizations
• Management tools across all platforms
OUR CUSTOMERS
Leading the experience-centric transformation
Confidential
All organizations are in the experience business
“Experience is the sum of all the engagements customer have with you during their lifecycle. It's not one thing, it's everything, and that should change how you think about every moment of the customer experience.”
- Brian Solis, principal analyst at Altimeter Group
“Revenue risk is the wake-up call for companies and will serve to accelerate their customer experience initiatives and the broader efforts to organize and compete in a customer-led market.”
- Forrester 2017 Predictions
Easy to understand “why” customer experience is key…
… but difficult to know “what” the customer experience is
To understand “what” the experience is, first have to understand the customer behavior and customer mindset
…so “big data” in and of itself isn’t the answer
Big data meets cognitive science to deliver actionable business insights
Machine learning
techniques
Big Data
Psychological
Expertise
Expert
Update model, enrich features
DISORIENTED
• Fast scroll• Many Direction
change• No clicks• Quick stops
EXPLORING
• Brief scanning• Medium speed• Minimal
interaction with elements
MINDFUL
• Slow scrolling• Many stops• High
interaction with elements
FOCUSED
• Decisive movement
• Fast scroll• Fast click• Low interaction
with elements
LACK OF INTEREST
• No interaction with elements
• No clicks• Escaping
behavior
Mindset correlates to conversion
-80%
-60%
-40%
-20%
0%
20%
40%
60%
LACK OF INTERESTDISORIENTED EXPLORING MINDFUL FOCUSED
Average conversion rate - 2%
Mood change
Homepage Category Page Product Page Checkout pageCategory Page
EXPLORINGFOCUSED MINDFUL MINDFUL DISORIENTED
14Confidential
Imagine if you could….
“What we’ve actually done is become more efficient in generating lots more money from the same amount of people.”
Michael Durbridge, Omnichannel Director, B&Q
We answer everything
Know the Experience to drive commercial success
Thank you
Aaron Watson, VP Worldwide Business Development
Liraz Margalit, Web Psychologist
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes management distraction
NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry
Knowledge of and strong relationships with potential buyers’ key decision makers
Proactively finds and unlocks attractive investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions with sizes of several billion euros
24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2 and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to 10Bis and its Shareholders
®
Marco RodzynekManaging Director & Founder
Jan BrandesManaging Director
Justus LumpeManaging Director
The NOAH Advisors Core Banking Team
Nikhil ParmarDirector
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal and its Shareholders
by
84% Ownership