socialbakers - noah16 london
TRANSCRIPT
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
$50bn SPENT ON (SOCIAL) MEDIA:
SCAM OR GREAT ROI?
Rober t Lang
CEO
@robertslang
/in/robertslang
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N O A H L o n d o n 2 0 1 6
GET YOUR TICKET TODAY!www.noah-conference.com
2-3Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
MEDIAMEDIASOCIAL
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T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
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Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16
$U
S B
illio
ns
Post-IPO quarterly revenues
FACEBOOK IS A MASSIVE CHANNEL TODAY
Note: Facebook IPO on May 18, 2012 (Q2 2012); Google IPO on August 19, 2004 (Q3 2004) 1 0 / 1 1 / 2 0 1 6
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
ATTENTION IS BECOMING THE NEW CURRENCY
1 0 / 1 1 / 2 0 1 6Source: Internet Trends 2016 – Mary Meeker
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Facebook Instagram Snapchat Pinterest Twitter Tinder LinkedIn
Ho
urs
/ U
se
rs / M
on
th,
Va
rio
us
Pla
tfo
rms
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
DIGITAL AD SPEND WILL SURPASS
TELEVISION
Source: eMarketer 1 0 / 1 1 / 2 0 1 6
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
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OUR VISION:
TURNING DIGITAL
RELATIONSHIPS
INTO GROWTH
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
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STEP 1:DEFINE WHAT TARGETS YOU WANT TO REACH & HOW TO MEASURE THEM
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
QUALITY IS MORE IMPORTANT THAN
EVER
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T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
RELEVANCELOW $$$$
WHO
posted it
WHEN
it was posted
INTERACTIONS
on the post
TYPE
of content
HIGH $ RELEVANCE
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T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
DEEP DATA ANALYSIS & PREDICTIVE TECHNOLOGY TO SUPPORT YOU ALONG THE ENTIRE WORKFLOW
CONTENT
CREATION
PRIME TIME
PUBLISHINGPROMOTION
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TRACKING
ROI
BENCHMARKING
& UNDERSTANDING
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
CASE 1: HOW PERFORMANCE OPTIMIZATION INFLUENCED KPIS
Results are Jan-Apr average versus May 2016 1 0 / 1 1 / 2 0 1 6
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
MORE CASES
Results are two months before and two months after starting to use Socialbakers Performance Optimization
+40%GROWTH OF
CLICKTHROUGH
RATE
+53%GROWTH OF
ORGANIC
IMPRESSIONS
+58%GROWTH OF
ENGAGED USERS
/ USERS REACHED
-7%DECLINE OF
NEGATIVE
FEEDBACK
AUTOMOTIVE COMPANY
+9%GROWTH OF
PAID
INTERACTIONS
+131%GROWTH OF
REACH ON
PAID POSTS
-56%DECLINE OF
NEGATIVE FEEDBACK
ON PAID POSTS
MULTINATIONAL FMCG 1
+40%GROWTH OF
PAID
INTERACTIONS
+26%GROWTH OF
REACH ON
PAID POSTS
-31%DECLINE OF
NEGATIVE FEEDBACK
ON PAID POSTS
MULTINATIONAL FMCG 2
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T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
WE HAVE BEEN SUPPORTING OUR CLIENTS ON SOCIAL FOR ALMOST A DECADE
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2008 2009 2010 2011 2012 2013 2014 2015 2016
ENGAGEMENT
RATE
October 2008
SOCIAL HEALTH
INDEX
October 2014
INDUSTRY
BENCHMARKING
January 2010
SOCIALLY
DEVOTED
April 2012
PROMOTED POST
DETECTION
July 2015PREDICTIVE
ANALYTICS
April 2016
Millio
ns
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EXCEL PLUG-IN
June 2016
T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
+ One of the biggest Product & Engineering teams on the planet
10 Bcontent pieces
in database
9 Mprofiles
monitored
5 MAPI requests
every hour
40 Mcontent pieces
per month
450servers
SIZE DOES MATTER!
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T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
Lots of money is spent on social – but are you getting a
return?
Social media platforms are becoming media platforms with a
twist – content is paramount
We offer support in understanding, managing and optimizing
your social media investment
WHAT YOU SHOULD TAKE HOME
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T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
QUESTIONS? YES PLEASE!
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T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
Q&A
Robert LangCEO
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@robertslang
/in/robertslang
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes management distraction
NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry
Knowledge of and strong relationships with potential buyers’ key decision makers
Proactively finds and unlocks attractive investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions with sizes of several billion euros
24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2 and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to 10Bis and its Shareholders
®
Marco RodzynekManaging Director & Founder
Jan BrandesManaging Director
Justus LumpeManaging Director
The NOAH Advisors Core Banking Team
Nikhil ParmarDirector
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal and its Shareholders
by
84% Ownership