welke. english mediakit 2011

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About our organisation, philosophy, products and services. About our target audiences, circu- lation and reach. About our communication and campaign opportunities. And about our rates, sponsor opportunities and specifications. MEDIAKIT 2011 2 About WELKE. and media mij. bv 4 About the WELKE. magazines 6 About WELKE.nl 8 About our target audience 10 Comments by consumers 12 About our print rates and specifications 16 About our online rates and specifications CONTENTS MEDIA MIJ. BV MEDIAKIT 2011

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Please feel free to browse through our media kit of 2011. For companies related to interior design, housing and living WELKE. offers cross-media propostions for your branding in the Netherlands.

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Page 1: WELKE. English mediakit 2011

About our organisation, philosophy, products and services. About our target audiences, circu-lation and reach. About our communication and

campaign opportunities. And about our rates, sponsor opportunities and specifications.

MEDIAKIT 2011

2 About WELKE. and media mij. bv

4 About the WELKE. magazines

6 About WELKE.nl

8 About our target audience

10 Comments by consumers

12 About our print rates and specifications

16 About our online rates and specifications

CONTENTS

mEdiA mij. bv

mEdiAKiT 2011

Page 2: WELKE. English mediakit 2011

WELKE. Keukens, WELKE. Badkamers,

WELKE. Haarden, WELKE. Vloeren, WELKE. Wonen, WELKE.nl

who what whereWho WE ArE

OURTARGETAUDIENCES

With our products

and servi-ces, we target

consumers that plan to purchase a

kitchen, bathroom, floor, fireplace or other interior design product

within the next 6 months. We also target consumers that are in the midst of orientating

themselves in the areas of moving or buying a new house, a mortgage and related subjects. Obviously,

next to that we inspire and inform those who are orientating themselves on interior decoration or

who simply share our passion for interior design.

media mij., the company behind WELKE., is a lea-ding publisher of interior design publications. With our brand WELKE. we utilize several dif-ferent media to target our market. Through our leading position, WELKE. is the partner to help you reach consumers with plans to purchase du-rable interior design products. by informing, in-spiring, helping and activating them. For that purpose, many national and international compa-nies have already chosen to work with WELKE.

wElkE.; CrOSS-mEdia

wElKE.

O2.

Page 3: WELKE. English mediakit 2011

OURTARGETAUDIENCES

On www.be-reikmijndoelgroep.

nl you’ll find an overview of all our media resources and services that can

turn your campaign into a success. On this site we will keep you informed on important developments in your and our industry, case studies and other relevant

information. Go to www.bereikmijndoelgroep.nl (En-glish version available) and find out how our media can

help you to qualitatively reach your target audience.

www.bereikmijndoelgroep.nl

Would you like to know how we could help turn your campaign into a success? Feel free to contact Jan-Jaap van der Klei, Orlando Praag of Martijn Visser op +31 (0)20 635 25 30 of mail naar [email protected]

WELKE. - Postbus 36302 - 1020 MH AMSTERDAMT +31 (0)20 635 25 35 - F +31 (0)20 635 25 39E [email protected] - I www.welke.nl

your MEDIA CAMPAIGn

A couple of the clients that we do business with:

ABK Innovent / AEG / Alape / Alno / Artweger / ATAG / Autoriteit Financiële Markten / Auping / Axor /

Baderie / Bauknecht / Blum / Boley / Boretti / Bosch / Bose / BouwGarant / Bruynzeel / bulthaup /

Castelo de Portugal / Cleopatra / Comprex / Cosentino / Dekker / Desso / Duravit / Dru / Eastborn / Electrolux /

Erbi / Etna / Faber / funda / Flor / Gaggenau / Geberit / Grohe / Hansgrohe / Helex / Hoesch / Ideal Standard /

IKEA / Keller / Liebherr / Magnum / Miele / Morgana / Mosa / Next / Nolte / Novellini / Parketmeester /

Plieger / Poggenpohl / Quick-Step / Primabad / Pullman / Quooker / Riho / Sanidrôme / Sealskin /

Sfeerverwarmingsgilde / Siematic / Siemens / Solarlux / Sphinx / Starline / Stijl 2000 / Stûv / Svane /

Swiss Sense / Tarkett / Thebalux / Tiger / Tulp / Varenna / Villeroy&Boch / Vi-Spring / Whirlpool O

ur

SpO

NSO

rS &

a

dv

ErTi

zErS

ur pHiLosopHyWe are a young, independent media com-pany that believes in precision targeting of highly specific audiences. We utilize a cross-media approach to realize both your and our objectives. Whether these objecti-ves are communication objectives or sales objectives. Advertising based or custom built for you. Short term or long term.

We believe in providing relevant con-tent, at the relevant time, through the relevant channel, to the consumer. In which your communication message can be fully integrated. Because we believe that the adage ‘Content is King’ nowa-days is more valid than ever before.

A high level of service is part of our DNA; we believe that optimal client services are key to distinguish ourselves in the modern world.

OmEdiAKiT 2011

AbouT us

Page 4: WELKE. English mediakit 2011

A WELKE. special contains the following subjects:- GESPOT (spotted): new products, trends and striking products, both national and international.- ACHTERGRONDEN (Back- grounds): 1 or 2 articles that elaborate on a specific subject.- PRODUCTINFORMATIE (Product information): Each product category is represented with a selection of products and information that consumers should consider when making their choices.- BINNENKIJKEN (Inside look): 3 to 5 (photo) reportages with Dutch consumers- FINANCIEREN (Financing): How can you finance your purchase?- CHECKLISTS: To further help the reader with his purchase.- ADVIES (Advice): 2 to 3 designers provide 3 different advices on how best to furnish and style a room.

2011 themes welke. wonen

wElkE. wonen has the following themes in 2011:

edition 1 2011main theme: outdoor living

sub themes: kitchens, fireplaces

edition 2 2011main theme: bathrooms

sub themes: bedrooms, flooring

edition 3 2011main theme: bedrooms

sub themes: outdoor living, bathrooms

edition 4 2011main theme: fireplaces

sub themes: kitchens, flooring

Next to the main and sub themes, awElkE. wonen covers financing a

house, buying house and moving house in each edition

dis

tr

ibu

tio

n WELKE. Badkamers (bathrooms), Keukens (Kit-chens), Haarden (fireplaces) and Vloeren (Flooring)The WELKE. specials are distributed throughthe following channels:- Approximately 47% newsstand sales (particularly Bruna, Primera, AKO, Albert Heijn and multiple independent retailers in Holland and Belgium)- About 37% online sales- 6% via showrooms- 4% through subscriptions- The rest through promotions, fairs, etc.

WELKE. WonenWELKE. Wonen is distributed as follows:- 78% via certified real estate agents, notaries and

Erkende Verhuizers (Dutch movers association)- Approximately 8% newsstand sales- 5% is distributed through the top

Dutch housing website funda.nl- 3% through subscriptions- The rest is distributed, among others,

through project developers, NIKI (Dutch new housing association) and architects.

illarsP

4.

Page 5: WELKE. English mediakit 2011

in 2011 the WELKE. collection consists of 4 special interest magazines;WELKE.Keukens (kitchens), WELKE.badkamers (bathrooms), WELKE.Vloeren (flooring) and WELKE.Haarden (fireplaces) and one generic living/housing title: WELKE.Wonen. the specials are each issued twice a year, WELKE.Wonen four times a year.

welke. magazines

welke. MAGAZINES

ProduCTs & sErviCEs

The WELKE. Magazines have been around since 1975 and have since then become thé source of information about kitchens,

bathrooms, flooring and fireplaces. WELKE. is the number 1 in her market and is constantly innovating to improve the help

we offer our readers in the orientation process. Among others we have launched a comprehensive website and have added a generic living/housing title to our collection: WELKE. Wonen.

mAgAzinEs

mEdiAKiT 2011

Page 6: WELKE. English mediakit 2011

visiTorsTATisTiCsVisits per month 60.000Unique visitors per month 40.000Viewed pages per month 360.000Average time spent on site 4,4 minutesSubscriptions WELKE. newsletter 19.500figures October 2010

WELKE.nl is a daily gro-wing site about bathrooms,

kitchens, flooring, fireplaces and other interior decora-ting related subjects. With

more than 30,000 pages welke.nl is the information

source for everybody looking to inform and inspire himself in the

areas of bathrooms, kit-chens, flooring, fireplaces

and related subjects. Among others, the visitors

of welke.nl can design their kitchen or bathroom in

3d, respond to blogs, look at tens of thousands of

products, filter and com-pare, read about showroom experiences, look at theme

files about multiple subjects and inspire themselves with

beautiful photos. the site also offers dozens of quiz-

zes and tools to help consu-mers make their decisions

in a properly informed way.

New

slette

r

welke.nl site

marketingcampaigns

2011

in 2011, along with the permanent link on ‘Startpagina’ (The Craig’s list of Holland) and the regular adwords and online advertising campaigns, we have a number of special marketing campaigns planned related to the 35th anniversary of wElkE. in February 2011, we will launch a campaign in which we invite consumers to participate and win a luxurious bathroom, valued at € 10,000. in april we will launch a similar campaign in which the partici-pant could win an entire kitchen, worth € 10,000. in autumn and winter, a number of other campaigns are planned for.

The personalized wElkE. e-mail news-

letter is sent out twice a month to more than

19.000 consumers who have registered for it.

The newsletter contains interesting articles, pro-

motions and a number of invitations to join wel-

ke.nl and earn prizes.

Open rate: 21,3%CTr: 3,9%

6.

Page 7: WELKE. English mediakit 2011

visiTorsTATisTiCsVisits per month 60.000Unique visitors per month 40.000Viewed pages per month 360.000Average time spent on site 4,4 minutesSubscriptions WELKE. newsletter 19.500figures October 2010

WELKE.nl is the website where consumers find inspi-ration, comprehensive information and the option to

work on their new bathroom, kitchen, floor or fireplace. The site offers everything a visitor needs to make their

orientation process easier.

welke. ONlINE

ProduCTs & sErviCEs

mEdiAKiT 2011

WELKE.nL

Page 8: WELKE. English mediakit 2011

the readers of the WELKE. magazines are women (60%) and men (40%) aged 25 to 54. they have a great purchasing po-

wer and are wealthy (social classes A, b1 and b2). they are highly educated and have an above average interest in com-

fortable living, which also means they are willing to spend money on this. 78% of our readers own a house. 54% are

orientating themselves due to moving plans, 39% are in the process of planning a renovation or rebuild of their existing

home. Most of our readers think it is important to prepare well for the decisions they are going to make, a reason why

they buy the magazine but also why they visit fairs (35%), orientate online (89%) and visit showrooms (45%). of those orientating online, 85% indicate they will also visit welke.nl.

Source: Reader survey WELKE., The Choice, 2010

visitorprofile welke.nl

WELKE.nl attracts an almost equal amount of men (49%) and women

(51%), with the average age being 34. 32% has purchase plans between the

time of visiting and 6 months, a little over 40% is orientating, 17% is loo-king for specific information and 9%

visits the site due to pure interest. 65% indicate they will definitely return

to the site, the site is ranked highly by visitors with an average 7,9. Especially

the segments ‘ inspiration’ (8,2) and design (8,4) are highly appreciated.

Source: Online survey WELKE.nl, 2010

oriEntAtion cHAnnELs

sourcEsof inforMATionThe most important online source of infor-mation (sustainable consumer goods):1) niche information sites2) showroom websites3) websites of brands / suppliers source: blauw research

hi-TECh vLoEr

the changing consumer

Of the higher educated, 86% first orientates online and then buys offline. Consumers who have extensively orien-tated themselves (online), eventually buy a more expensive product (offline) which offers more functionality. 86%

0% 20% 40% 60% 80% 100%

intErnEt

sHoWrooM

print

otHEr

tV/rAdio

dEcisiVE sourcE n = 4.381sourcE bron: niELsEn

reader prOfile magazines

8.

Page 9: WELKE. English mediakit 2011

Why should you utilize WELKE.?- With WELKE.

you reach consumers with specific

purchase plans- WELKE. always

offers the right environment for your product/service

- WELKE. is of Dutch origin and mainly gives tribute to brands and products that are available in The Netherlands and Belgium.

- WELKE. has a (aided) brand awareness of 92%U

NIQ

UE

BUYI

NG

PO

INTS

MAGAZINE usAGE

94% of our readers read all of the magazine (89%) or almost all of it

(5%). The average reading time is 46 minutes. 86% indicate they have

‘learned’ something. With an averageof 8,3 the magazines are rated high.

Almost 94% pass the magazine on to a partner or friend, 63% will

read (parts of) the magazine again and/or use it as a reference.

readerprofile welke.

wonen58% of the readers of

WELKE. Wonen are female, 42% male. 62% of the readers are

younger than 45. 56% are of higher education, 33% have an income level of at least twice the

average. The magazine is read intensively (average reading time 42 minutes) en 92% of readers find

the magazine useful. The targeted audience is very active: 82% is planning to move on the short

term, of which 96% is moving to a resale property. Source: Reader survey INSIDE / WELKE. Wonen, 2008

Who do we reach with our publications? What are the opinions of consumers of our products?

How do they utilize our publications?What do they use next to our publications?

consumerPROfIlES

go FigurE!

0% 20% 40% 60% 80% 100%dEcisiVE sourcE n = 4.381sourcE bron: niELsEn

mEdiAKiT 2011

ProFiLEs

Page 10: WELKE. English mediakit 2011

on page 38 of the WELKE. badkamers i saw a picture

of a bathroom with beauti-ful floor tiles. unfortunately

it doesn’t say which brand it is or where i could

buy them. can you help me find the address?

via info@welke,.nl

twitterDo you know

a good bathroom showroom in the Rotterdam area?

A Wood stoVE WitH rEMotE controL, tHAt’s just tHE tHing for ME. i HAVE to AdMit, i’d bEEn to A coupLE of sHoWrooMs WHEn i cAME Across your MAgAzinE. don’t tELL on ME, but i quicKLyput it in My bAg. And noW i fi-nALLy KnoW WHAt i WAnt.

Karel from Leiderdorp via [email protected]. (Unfortunately we don’t know which showroom lost his edition of the WELKE. Haarden…)

The WELKE. Keukens was so helpful when I was planning my new kitchen that I’d like to give one as a present to a colleague who just bought a new house. I’ve been to three shops already, but it was sold out everywhere. Can you help me get hold of a copy?Kathelijn, Sittard, via [email protected] on 25-10-2010

argriet, leUsden

hi-TECh vLoEr

the WeLKe. Was reaLLy usefuL When i Was rebuiLding my bathroom. it definiteLy LooKs better thanKs to that!

really nice magazine!on WELKE. fanpage on Facebook

‘ ‘

Sanne, open answer in target survey WELKE. 2009

M10.

Page 11: WELKE. English mediakit 2011

fAIR

TU

INID

EE

IN D

EN

BO

SCh

i had no idea there were so many op-tions for a patio. And they all look so good! the over-view you gave me was really helpful.

The unknown consumer,Tuinidee fair den bosch, WELKE. booth

MErcIWhat a great idea. Putting two

dishwashers in your kitchen. i never would have thought of that. but i did it, and

although everybody laughed at me first, now the are all jealous, and i’m extremely

happy. i hope you guys like chocolate….Gietsje, Joure, handwritten note via TNT Post, with

a box of chocolates. And yes, we enjoyed that…

woodenfloor

Now that I’ve read the WELKE. Vloeren I think I’m going to choose a wooden floor after all.

I always thought wood and floor heating didn’t go well together, but now I know that’s not true. Thank

you, I would otherwise have never done it. Do you have any tips on a good showroom in my area?

rianne, ursem, via [email protected]

on a regular basis, we at WELKE. receive feedback and questions from consumers. Here, we’d like to provide

you with a small selection.

consumerfEEDBACK

quoTEs

‘ ‘

mEdiAKiT 2011

our CLiEnTs

Page 12: WELKE. English mediakit 2011

advertizing operations : media mij. bv grasweg 63-65, 1031 hX Amsterdam Postbus 36302, 1020 mh Amsterdam tel : (020) 635 25 35 (general) (020) 635 25 30 (reservations) (020) 635 25 34 (traffic) fax : (084) 229 94 03 e-mail : [email protected] bank : Abn-Amro 45.63.46.856 attn. media mij. bv, Amsterdam

distribution : netherlands: betapress bv, gilze belgium: imapress, Turnhout

cover price per edition : € 5,95

price add. proof number : € 2,78 (excl. vAT)

terms & conditions : on request or downloadable from www.welke.nl

interior cover

printing process : offset offset

paper : 90 grs. h.v. m.c. 170 grs. h.v. m.c.

type page : 225 x 285 mm (w x h)

type area : 195 x 260 mm (w x h)

advertizing material : digital files in file format Certified PdF tijdschriften nederland (magazineAds_1v3). The advertisement needs to be supplied as a ‘single page’; in case of a spread, supply us with two documents, each containing one page, Additional costs, occurring because of the supply of non print ready materials will be transfered.

typE ArEA

format in numbers width x height

2/1 2 x 195 x 260

1/1 195 x 260

2/2 2 x 95 x 260

1/2 L 95 x 260

1/2 s 195 x 125

1/4 95 x 125

bLEAd ArEA (net measurements)

formaat in cijfers breedte x hoogte

2/1 450 x 285

1/1 225 x 285

Please add 5 mm for trimming purposes.For all sizes smaller than 1/1, bleed is not permitted.

specificationsPRINT ADVERTISING

generalinfOrmatiOn

fOrall welke.

magazines

teChniCal data

fOrall welke.

magazines

advertizingfOrmats

fOrall welke.

magazines

12.

Page 13: WELKE. English mediakit 2011

format 1 edition full colour 2 editions full colour

2/1 € 7.980 € 14.3641/1 € 4.310 € 7.7581/1, cover 2 or 3 € 4.741 € 8.5341/1, cover 4 € 4.957 € 8.923 2/2 € 4.310 € 7.7581/2 L € 2.910 € 5.2381/2 s € 2.910 € 5.2381/4 € 1.960 € 3.528

rates welke.keUkens

format 1 edition full colour 2 editions full colour

2/1 € 7.780 € 14.0041/1 € 4.210 € 7.5781/1, cover 2 or 3 € 4.631 € 8.3361/1, cover 4 € 4.842 € 8.716 2/2 € 4.210 € 7.5781/2 L € 2.840 € 5.1121/2 s € 2.840 € 5.1121/4 € 1.920 € 3.456

format 1 edition full colour 2 editions full colour

2/1 € 6.375 € 11.4751/1 € 3.450 € 6.2101/1, cover 2 or 3 € 3.795 € 6.8311/1, cover 4 € 3.968 € 7.142 2/2 € 3.795 € 6.8311/2 L € 2.330 € 4.1941/2 s € 2.330 € 4.1941/4 € 1.575 € 2.835

format 1 edition full colour 2 editions full colour 4 editions full colour

2/1 € 8.900 € 16.020 € 28.4801/1 € 4.900 € 8.820 € 15.6801/1, cover 2 or 3 € 5.390 € 9.702 € 17.2481/1, cover 4 € 5.635 € 10.143 € 18.0322/2 € 4.900 € 8.820 € 15.6801/2 L € 3.200 € 5.760 € 10.2401/2 s € 3.200 € 5.760 € 10.2401/4 € 2.200 € 3.960 € 7.040

combination discountWhen combining print and online, a combination discount of 15% on both rates is applied. When ordering 2 editions, the above mentioned rate for 2 editions is applied when payment is done after the publishing date of the 1st edition. in case of payment in 2 or more terms, an interest supplement of 5% on the above mentioned rate will be added.When combining multiple editions, special rates apply, please contact us on +31 (0)20 635 25 30.

special positionsshould you require a special position in a specific issue and we agree to this request in advance, a 15% sur-charge on the gross rate per placement applies. This surcharge remains applicable if the special placement request is cancelled. media mij. bv is not bound to any other special position requests.

special advertisingFor special advertising, agency discount does not apply. more information can be found on page 14.

response serviceThe before mentioned rates are including the response service, consisting of:- collection of information requests on www.welke.nl;- administration of the collected response, and- weekly provision by e-mail of the contact details of respondents, together with an overview.

format 1 edition full colour 2 editions full colour

2/1 € 7.980 € 14.3641/1 € 4.310 € 7.7581/1, cover 2 or 3 € 4.741 € 8.5341/1, cover 4 € 4.957 € 8.923 2/2 € 4.310 € 7.7581/2 L € 2.910 € 5.2381/2 s € 2.910 € 5.2381/4 € 1.960 € 3.528

rates welke.badkamers

rates welke.vlOeren

rates welke.haarden

rateswelke.wOnen

ratesPRINT ADVERTISING

mEdiAKiT 2011

AdvErTising & sPonsoring

Page 14: WELKE. English mediakit 2011

spring - 2011 autumn - 2011

publishing date : April 21 october 6

final submission date print ready materials : march 24 september 8

closing datereservations : march 17 september 1

publishing dates & circulationsPRINT ADVERTISING

dates& deadlines

welke.badkamers

printed CirCUlatiOn

fOrall welke.

magazines

summer - 2011 winter - 2011

publishing date : june 9 november 24

final submission date print ready materials : may 12 october 27

closing datereservations : may 5 october 20

dates & deadlines

welke.keUkens

spring - 2011 autumn - 2011

publishing date : march 3 August 18

final submission date print ready materials : February 3 july 21

closing datereservations : january 27 july 14

dates & deadlines

welke.haarden

spring - 2011 autumn - 2011

publishing date : April 21 october 6

final submission date print ready materials : march 24 september 8

closing datereservations : march 17 september 1

dates & deadlines

welke.vlOeren

spring - 2011 summer - 2011 autumn - 2011 winter - 2011

publishing date : march 3 june 9 August 18 november 24 final submission date print ready materials : February 3 may 12 july 21 october 27

closing datereservations : january 27 may 5 july 14 october 20

dates & deadlines

welke.wOnen

edition 1 - 2011 edition 2 - 2011 edition 3 - 2011 edition 4 - 2011

WELKE. badkamers : 35.000 35.000

WELKE. Keukens : 32.500 32.500

WELKE. haarden : 25.000 25.000

WELKE. vloeren : 30.000 30.000

WELKE. Wonen : 120.000 120.000 120.000 120.000

14.

Page 15: WELKE. English mediakit 2011

rates & specificationsPRINT ADVERTISING - SPECIAlS

bANdErol sEAl

booklEt/INsErt

fold covEr ExtrActAblE

pErforAtIoN stIckEr(pAGE)cut out

mEdiAKiT 2011

AdvErTising & sPonsoring

in the WELKE. magazines, multiple special advertising executions are possible. several of those have been shown on this page. We are pleased to brainstorm with you on special advertising and their applications. Call +31 (0)20 635 25 30.

Page 16: WELKE. English mediakit 2011

ratesONlINE - wElKE.Nl

sizes ros* rod*

full banner : 468 x 60 € 22,- € 24,-

button : 120 x 60 € 11,- € 12,-

large rectangle : 336 x 280 € 28,- € 32,-

skyscraper : 120 x 600 € 24,- € 29,-

leaderboard : 728 x 90 € 32,- € 34,-

expandable banner : 468 x 60/180 € 33,- € 36,-

expandable rectangle : 336/672 x 280 € 42,- € 48,-

expandable skyscraper : 120/360 x 600 € 36,- € 44,-

Onlineadvertising

newsletter button : € 18,-

large rectangle : € 42,-

product placement : € 100,-

advertorial : € 100,-

list brokerage/adresses : € 0,30

sponsored article (fixed) : € 1.500,-

other : on requestbrandedCOntent

per brand per year (fixed) : € 6.000,-

sponsors receive a wide range of products, services and information to enhance their branding throughour media. Contact us for more information: +31 (0)20 635 25 30.

fUllspOnsOrship

* ros = run of site* rod = run of domain, e.g. badkamers.welke.nl or keukens.welke.nlAll rates are, unless otherwise indicated, based upon CPm.

site overview: advertising position advertorial/sponsorship position

16.

Page 17: WELKE. English mediakit 2011

specificationsONlINE - wElKE.Nl

The minimum order amount is € 1,000. The landing page of the advertisements needs to open in a new window. With the advertisement, a proper click through url needs to be supplied.When flash is used, always supply a backup gif.When flash is used, add the clickTag code to the file instead of the click through url.

underdelivery caused by late submission of advertising materials will not be reimbursed.in case of underdelivery, WELKE. is allowed to expand the agreed upon positions in order to obtain the agreed amount of impressions for the campaign.

sUbmissiOn speCifiCatiOns

general COnditiOns

eXpandableadvertizing

CliCktag implementatiOn

The size of the supplied advertisements should be according to the Aib standards.Your advertisement should be supplied as a gif, jpg or swf file.The approved materials should be emailed no later than 3 days before the commencement date to [email protected]. rich media materials should be emailed no later than 5 days before the commencement date to [email protected] you use dFA, you have the option to supply us with internal redirects. should you use any other ad management system, please supply us with the standard/javascript tags.

should you submit a flash campaign, please follow the following procedure, to ensure that clicks can be measured properly:

1. finish the graphical setting of the flash file2. check the expression box3. set window as _blankclickTag:

on (release) { geturL (clickTag,”_blank”);}

or

on (release) { geturL (_root.clickTag,”_blank”);}

banner: of the 180 pixels, 120 are the expandable part and 60 are the regular banner. Expand downward. if the banner should also expand upwards, a correct 3rd party tag containing this effect must be supplied.

skyscraper: of the 360 pixels, 240 are the expandable part and 120 are the part for the regular ad. Expand to the left or to the right, upon your request. should the ad expand to both the left and the right, a correct 3rd party tag containing this effect must be supplied.

rectangle: of the 672 pixels, 336 are the expandable part and 336 are the part for the regular ad. Expand to the left or to the right, upon your request.

mEdiAKiT 2011

AdvErTising & sPonsoring

Page 18: WELKE. English mediakit 2011

Would you like to know more about our media products, our rates and the technical specifications? please feel free to contact us on [email protected] +31 (0)20 635 25 30.

www.bereikmijndoelgroep.nlWELKE. - grasweg 63-65 - 1031 HX AMstErdAM - postbus 36302 - 1020 MH AMstErdAMt +31 (0)20 635 25 35 - f +31 (0)20 635 25 39 - [email protected]

All rates in this document are excluding VAt. All rates can be made subject to price changes, shouldsuch be deemed necessary. All our offers and contracts are subject to the terms and conditionsof Media Mij. bv, filed with the dutch chamber of commerce Amsterdam under number 34230744.A copy is available upon request or downloadable from www.welke.nl.

© 2010 - Media Mij. bv - all rights reserved.