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TRANSCRIPT
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 2
Foreground: The News/Talk format reaches a captive, educated,
loyal and attentive audience that will listen and respond to your
message.
Personalities: Radio Caracol has the best line-up of
News/Talk/Entertainment personalities in Spanish radio - their
significance to and intimacy with the listener is unparalleled.
Programming: When people want news, information, weather or
traffic, they tune into News/Talk radio for that immediate information.
They also benefit from a variety of features tailored to their lifestyle
like sports, health, travel etc.
Reaching Our Niche Market: English language consumers are
bombarded by consumer information, Spanish speakers are not.
Radio Caracol is delivering an audience not reached by English
News/Talk stations, Spanish music stations or any other medium.
The Strengths of the Spanish News/Talk Radio Format
Laura Duque
Account Executive
305-644-66-58
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 3
2,033,600 Hispanic People Live in the Miami/Broward market!
49.2% of the South Florida Population is Hispanic.
41 years is the Average Age of Hispanics.
$20,000 is the average Hispanic per capita Income, and $60,000 per
household Income of South Florida Hispanics.
$48.5 Billion Dollars is the buying power of the South Florida Hispanic
market.
Source: Synovate, US Census.
South Florida’s Hispanic Market
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 4
87% of South Florida Hispanics learned to speak Spanish first!
62% of the South Florida Hispanics are more comfortable speaking
Spanish.
78.7% of South Florida Hispanics speak Spanish most frequently at
home.
51% speak Spanish at social occasions!
51% of South Florida Hispanics find that they better comprehend
advertising if it’s in Spanish.
65% of South Florida Hispanics say they are more likely to purchase
brands that advertise in Spanish.
Source: U.S. Census and Strategy Corporation and Synovate.
In South Florida, Even More So!!
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 5
South Florida Hispanics’ County of Origin
Source: Synovate, Geoscape.
4%15%
7%
20%
48%
4% 2%
Mexico Central America Puerto Rico South America
Cuba Dominican Republic Others
4%15%
7%
20%
48%
4% 2%
Mexico Central America Puerto Rico South America
Cuba Dominican Republic Others
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 6
South Florida is one of the most congested markets in the country and 94% of the population drives to and from work!
The average listener spends an average of 27 minutes driving to and from work.
Spanish Radio dominates during the day, when most purchases are made.
Radio reaches 97.4% of Hispanics 18+ and 95.2% of Hispanics 25+ weekly!
WSUA 1260-RADIO CARACOL targets the audience you want.
WSUA 1260-RADIO CARACOL is flexible. Change copy and schedule easily.
WSUA 1260-RADIO CARACOL delivers your message to South Florida Hispanics one on one, with a cost effective and efficient schedule designed to help you increase your sales!
In South Florida, Spanish Radio Dominates!!
Source: Synovate, Arbitron Hispanic Radio Reports.
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 7
Almost 50% of Radio Caracol’s Audience is P1 / Exclusive…If
you are not on Radio Caracol… our listeners are not hearing
your message!
Exclusive Audience
0
10
20
30
40
50
60
70
80
90
100
Total Audience P1 / Exlcusive
Source: Tapscan Jan-March 2010.
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 8
Call Letters: WSUA-1260AM
Format: Spanish News/Talk/Sports
and Entertainment
Power: 50,000 watts
Operating Schedule: 24/ 7
Coverage: From Palm Beach to the
Keys!
Personalities: Yoly Cuello, Dr. Elmer
Huerta, Ernesto Rios, Horacio Gioffre,
Jose Antonio Ponseti, Mario Martin,
Enrique Córdoba, Carlos Cataño,
Marisol Correa, El Flaco, Jairo Castro
Chocolate, Roly Martin, Ivan
Hernandez, Luis del Busto, John
Morales… and many more!
Station Profile
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 9
Programming Grid
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
12:00-1:00 AM
1:00-2:00 AM
2:00-3:00 AM
3:00-4:00 AM
4:00-5:00 AMLo mejor de De
Regreso a Casa
Lo mejor de De
Regreso a Casa
Lo mejor de De
Regreso a Casa
Lo mejor de De
Regreso a Casa
5:00-5:30 AM
5:30-6:00 AM Caminos de Dios
6:00-7:00 AM Vuelo del Condor Vuelo del Condor
7:00-7:30am Noticiero
7:30-8:00am
8:00-8:30am
8:30-9:00am
9:00-9:30am
9:30AM-10AM
10:00-10:30am
10:30-10:45am
10:45am-11am
11:00-11:30 AM
11:30-12:00 PM
12:00-12:30 PM Hora 25 Global
12:30-1:00 PM Paid Programming
1:00-1:30PM Buenos Negocios
1:30-2:00PM
2:00-2:30 PM
2:30-3:00 PM
3:00-4:00PM
4:00-5:00 PMRumbo a
Sudafrica
5:00-7:00PM
7:00-8:00 PM Dos A Full Dos A Full Dos A Full Dos A Full Dos A Full
8:00-9:00 PM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming
9:00-10:00 PM Cita con El Doctor Cita con El Doctor Cita con El Doctor Cita con El Doctor Cita con El Doctor Carrusel Mundial
10:00-11:00 PM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming La Hora del Tango
11:00-12:00 AM Paid Programming Paid Programming Paid Programming Paid Programming Paid Programming Cara a Cara
Sabado Vallenato
Julio Sanchez Cristo Julio Sanchez Cristo Julio Sanchez Cristo Julio Sanchez Cristo Julio Sanchez Cristo
De Regreso A Casa De Regreso A Casa De Regreso A Casa De Regreso A Casa De Regreso A Casa
Efectos Secundarios Efectos SecundariosEfectos Secundarios Efectos Secundarios Efectos Secundarios
Paid Programming
Carrusel
Deportivo
Rumbo a Sudafrica
Brillan Las
Estrellas
Noticiero Noticiero
Paid Programming
RUMBA
Paid Programming
Caracol Ayuda Caracol Ayuda
Paid Programming Paid Programming
Noticiero Noticiero Noticiero
Cara A Cara
Monitor Mundial
Monitor
De RumbaDe Rumba
Paid Programming
Paid Programming
Cita con CaracolPaid Programming Paid Programming
Caracol Colombia
Si Amanece Si Amanece
Caracol Ayuda Caracol Ayuda Caracol Ayuda
Si Amanece Si Amanece
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 10
Programming: News
5 Minute News Cast / 19x day / Every hour on the hour / M-F, 6AM - Midnight
DEMO: AD18-49 / AD 25-54
Minuto 60 is our top-of-the-hour headline newscast covering the most important national and international news. Minuto 60 tailors it’s quick and energetic newscast to the interest and daily lives of Hispanics in America. Minuto 60 has the valuable support and access to GLR’s vast network of talk/news/sports journalists and correspondents in 22 countries.
We bring America and the world to our listeners every hour, on the hour!
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 11
Programming: News
M-F, 5-10 AM
DEMO: AD18-49 / AD 25-54
Julio Sánchez Cristo is the host of Radio Caracol 1260 AM’s morning drive news and information program, which also features the best team of journalists who bring up to date coverage of the local news in South Florida – Sabina Covo, John Morales, Horacio Gioffre and Roly Martin. Julio Sánchez Cristo brings the latest news that affect Hispanics everywhere; also covered in this one of a kind program are information about current issues such as health, family, education, sports or entertainment, weather and up-to-the-minute traffic, as well as a variety of exclusive interviews with celebrities and newsmakers. Listeners’ participation is also essential to the show.
Julio Sánchez Cristo
John Morales Sabina Covo Horacio Gioffre Roly Martin
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 12
Programming: Community Service
M-F, 10-11 AM
DEMO: AD18-49 / AD 25-54
“AYUDA” is Radio Caracol’s daily show that looks to help South Florida’s Hispanic community. Experienced Yoly Cuello is the host for the show and she is surrounded by a distinguished group of experts and guests who bring the latest news and the best advice for Radio Caracol listeners to improve their daily lives.
With “AYUDA”, WSUA – Radio Caracol 1260 AM once again leads the radio offering in community service as well as listener-need based programming. The new daily program focuses on those needs of the most affected by the current economic slowdown on issues related to Employment, Finance, Health or Education, among others.
Caracol AYUDA
Yoly Cuello
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA
Programming: News
M-F, Noon-2 PM
DEMO: AD18-49 / AD 25-54
Noticiero del Mediodia is Radio Caracol’s News Service starting at noon. Hosted by Yoly Cuello with the participation of Ernesto Rios, Horacio Gioffre and Roly Martin, this program presents the most current issues in local, national, and international news that affect Hispanics.
NOTICIERO
MEDIODIA
Yoly Cuello Ernesto Ríos Horacio Gioffre Roly Martin
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 14
Programming: Entertainment
M-F, 2-4 PM
DEMO: AD18-49 / AD 25-54
Jose Antonio Ponseti hosts this fun variety show, full of news,
debates and curiosities on current issues, sports, food, culture and
more, with the participation of Eduardo Ortiz, Keyla Medina-Rosa
and a number of local, national and international guest stars.
Efectos Secundarios
Jose A. Ponseti Eduardo Ortiz Keyla Medina-Rosa
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 15
Programming: Entertainment
M-F, 4-7 PM
DEMO: AD18-49 / AD 25-54
Hosted by Carlos Cataño and with the participation of Marisol Correa, El
Flaco Vazquez, Graciela Mori and Jairo Castro, “De Regreso a Casa” is
an innovative three hour show that includes a wide variety of unique
content: Entertainment, local news and lots of humor to cheer up listeners’
way back home. Listeners’ participation is also essential to the show.
De Regreso a Casa
Carlos Cataño Marisol Correa Flaco Vazquez Graciela Mori Jairo Castro
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 16
Programming: Health
M-F, 9-10 PM
DEMO: M 18-49 / M 25-54 / M55+
W 18-49 / W 25-54 / W 55+
Dr. Huerta hosts Cita con el Doctor, a health-topic show that gives listeners the opportunity to ask all their questions related to health and wellness. Dr. Huerta answers all these questions and finds a way for listeners to learn how to prevent the most common health conditions that affect Latinos in the US today.
Dr. Elmer Huerta
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 17
Programming: Health
DEMO: M 18-49 / M 25-54 / M55+
W 18-49 / W 25-54 / W 55+
Rafael Mancera hosts these daily segments that bring listeners health related news and a quick and energetic list of medical advice for a healthier living.
Salud Para Todos
Rafael Mancera
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 18
Programming: Features
DEMO: AD18-34 / AD 25-54
Hora 25 Global is more than a radio show; it has
been created to be a reference on Spanish
Language opinion shows around the World.
Hora 25 Global is a new step on Union Radio’s
expansion in Spain, the US and Latin America
through 500 stations and the Internet. Hora 25
Global is hosted by Àngels Barceló. The show
has collaborators and analysts like Chilean ex
president Ricardo Lagos, writers Tomas Eloy
Martinez, Jorge Volpi, Carlos Monsivais and
Jorge Edwards, international analyst Moises
Naim and Spanish ex president Felipe Gonzalez,
among others.
Hora 25 Global
SATURDAY 12 NOON
Angels Barcelo
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 19
Programming: Music
DEMO: AD18-34 / AD 25-54
Luis del Busto brings a closer look at
internationally renowned artists through an
overview of their hits and one on one
interviews. Some of the artists that have
participated on the show are Shakira, Juan
Luis Guerra, Ana Gabriel, Mana and Marco
Antonio Solis, among others.
Brillan Las Estrellas
SATURDAY, 1-2 PM
Luis del Busto
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 20
Programming: Music
DEMO: AD18-34 / AD 25-54
De Rumba con Caracol is hosted by the
all-around Ivan Van Hernandez who
every week accompanies listeners with
the best Tropical music. Audience’s
participation is also essential to the
show!
De Rumba con
Caracol
SATURDAY, 8 PM – 5:30 AM
Ivan Hernandez
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 21
Experts Horacio Gioffre and Roly Martin host these segments that include the latest news on sports, with special attention to Soccer, Boxing and Baseball –Hispanic Community’s favorite sports. These features air within our top rated shows “Julio Sanchez Cristo” and “Noticiero del mediodia” and bring an informative overview enhanced with our expert’s opinion and commentaries.
Programming: Sports
DEMO:
AD 18-49 /AD 25-54
M 18-49 / M 25-54
Sports Segments
Horacio Gioffre Roly Martin
Within “JULIO SANCHEZ CRISTO” & “NOTICIERO DEL MEDIODIA”
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 22
Programming: Sports
DEMO:
AD 18-49 /AD 25-54
M 18-49 / M 25-54
Copa Santander Libertadores is the oldest and most prestigious soccer tournament in the Americas. The tournament is played from January through June, and during those months, more than thirty teams from ten countries play over 120 mid-week matches. Five Mexican teams – Chivas de Guadalajara and San Luis, among them - participate in this tournament and the winner advances to FIFA Club World Cup.
Copa Nissan Sudamericana was first played in 1916. Since then, the competition has grown to include Colombia, Paraguay, Peru, Bolivia, Ecuador and Venezuela.
Exclusive Radio Rights for Copa
Santander Libertadores and Copa
Nissan Sudamericana
2.5 Hours Aprox.
According to the Tournament Calendar
Most Prestigious Tournaments in the Americas
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 23
Carrusel Deportivo is an informative weekly show in which Horacio Gioffre, Ivan Hernandez, producer Jose Carlos Ortiz and his guests analyze sporting events in South Florida and the World! It brings listeners results, highlights, information about upcoming matches and the latest news on Sports.
Programming: Sports
DEMO:
AD 18-49 /AD 25-54
M 18-49 / M 25-54
SUNDAY, 9-10 PM
SUNDAY, 2-8 PM
Carrusel Mundial is a one of a kind show, connecting live every Sunday with our stations in America and Europe to bring our listeners the latest news, interviews, results and reports. An informative weekly show that analyses sporting events worldwide! The program is hosted by Eduardo Camarena of our W Radio station in Mexico, and ties in with our sports experts from Radio Continental in Argentina, Radio Caracol in Colombia, W Radio in Chile, Cadena Ser in Spain and Grupo Latino de Radio in the US.
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 24
The Official Station of COPA SANTANDER
LIBERTADORES!
Home of The Best Boxing.
Home of Copa Latina.
The Top Latin American Regional Soccer Matches.
Home to CARRUSEL DEPORTIVO, Sunday’s Best Sports
Wrap Up!
Radio Caracol… #1 in Sports!
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 25
Miami based Internet staff!
In Depth News Coverage
Promotions
LIVE Station Feed 24/7.
Popular Audio downloads
24 Hours Sports Coverage
Community News
Exclusive Links to Latin American
Radio!
Links to our Advertisers!
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 26
Special Coverage
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 27
January MIAMI’S NEW YEAR’S CELEBRATION
February DOMINICAN INDEPENDENCE FESTIVAL
COPA LATINA
March IMMIGRATION FAIR
CALLE OCHO
April THE MIAMI HISPANIC FILM FESTIVAL
FESTIVAL ARGENTINO
May CINCO DE MAYO
MOTHER’S DAY PROMOTION
FERIA DE LA SALUD FAMILIAR
June RADIO CARACOL’S HURRICANE TRACKING MAP
FATHER’S DAY PROMOTION
July VENEZUELAN INDEPENDENCE FESTIVAL
COLOMBIAN INDEPENDENCE FESTIVAL
PERUVIAN INDEPENDENCE FESTIVAL
August BACK TO SCHOOL PROMOTION
September MEXICAN INDEPENDENCE CELEBRATION
HISPANIC BALLET FESTIVAL
October FERIA DE LA SALUD FAMILIAR
November EXPO NICA-FERIA DE LAS AMERICAS
December SANTA’S ENCHANTED FORREST
Calendar of Events
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 28
Radio Caracol @ Events
● 2100 SW Coral Way, Suite 200, Miami - FL 33145 ● 305.285.1260 ● A Company.WSUA 29
By offering WSUA 1260-RADIO CARACOL listeners the
information and entertainment they want!
By showcasing your commercials in a foreground programming
environment where the listener is attentive to the spoken word.
By delivering listeners who have money to spend!
In our business, and yours too, results are everything...and WSUA
1260-RADIO CARACOL delivers RE$ULT$.
WSUA – Radio Caracol Delivers Results!