travelworldonline mediakit english january 2015

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TravelWorldOnline MediaKit English Stand: January 2015

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Page 1: TravelWorldOnline Mediakit English   January 2015

TravelWorldOnline MediaKit

English

Stand: January 2015

Page 2: TravelWorldOnline Mediakit English   January 2015

What isTravelWorldOnline?

TravelWorldOnline publishes travelwebsites and blogs since 2001 and isactive in all major social networks.

Travel websites:

www.travelworldonline.de

www.usa-attraktion.de

www.skireisen-usa.eu

Travel blogs:

www.travelworldonline.de/traveller

Page 3: TravelWorldOnline Mediakit English   January 2015

Who isTravelWorldOnline?

Monika and Petar Fuchs are the editors of the websites and blogs ofTravelWorldOnline.

Monika Fuchs

Has been travelling as a professional tour guide between 1990 and 2005 and as a travel journalist and bloggersince 2001.

Petar Fuchs

documents their travel experiences on video and portrays the destinations, cultures and people all over the worldthey meet on their trips.

Page 4: TravelWorldOnline Mediakit English   January 2015

What doesTravelWorldOnline offer?

Permanent presentation in articles, photos and videos of destinations, accommodations, restaurants and travelexperiences on our highly targetedwebsites and blogs

Live Promotion on our social networksfor destinations, accommodations, restaurants and attractions before, duringand after press trips

Video presentation of destinations, accommodations and travel experienceson our websites and blogs, as well as on external video channels and partnerwebsites

Consulting and support in organizingtravel blogger campaigns with bloggersspecializing in luxury and gourmet travel, design and boutique hotels, culinarytopics, wine, whisky, culture and events

Page 5: TravelWorldOnline Mediakit English   January 2015

Target Groups of the Websites and Blogs ofTravelWorldOnline

www.travelworldonline.de

Germany 73.06 %

Switzerland 10.69 %

Austria 6.95 %

USA 2.60 %

(Status: Jan. 2015; Source: Google Analytics; these values include thevisitor statistics of our blog as well asour website.)

Page 6: TravelWorldOnline Mediakit English   January 2015

Demographics of the Websites and Blogs ofTravelWorldOnline

According to Facebook the visitors on the Websites and Blogs ofTravelWorldOnline are more than 55 % women aged mainly 25 to 64, with an academic education, no children, whovisit the websites and blogs duringwork.

Target Groups of the Blog

www.travelworldonline.de/traveller

Luxury travelers who like to savor theirtrips and like to eat well, sleep in luxurious surroundings and want toexperience the destination, its peopleand their culture closely. Destinations: all over the world, mainly USA, Canada, Europe, etc.

Page 7: TravelWorldOnline Mediakit English   January 2015

Statistics of the Blog andWebsite ofTravelWorldOnline

www.travelworldonline.de111.629 visitors per year226.024 page impressions per year2.02 pages per visit

Last 30 days for:www.travelworldonline.de/traveller1398 Unique Users7.707 Page impressions4.52 pages per session2.53 duration of session23.62% bounce rate

+ Publications on partner websites and in print magazines like 360° Kanada , touristik aktuell, MySpotlight Kanada http://myspotlightkanada.com/advertise-us/leserstatistik/?print=pdf

+ eBooks on Toronto, Vancouver, Vancouver Island, Salzburg

Quelle: Google Analytics und MySpotlight Kanada

Page 8: TravelWorldOnline Mediakit English   January 2015

Social Networks

Twitter: 10.818 Follower

Tweet Reach:

372.557 Accounts

443.267 Impressions

Kred Score: 782 of 1000

LIS (Link Influence Score): 54 %

Facebook Fan Page: 1.367 Follower

Facebook Personal Page: 1.560 Fans

Facebook USA Kanada group: 1.347 Follower

Google +: 5.357 Follower

XING USA Kanada Touren group: 3997 follower

Pinterest: 820 Follower

YouTube: 1134 Follower

LinkedIn: 1655 Follower

Klout Score: 65

Page 9: TravelWorldOnline Mediakit English   January 2015

Press Trips

Cape Cod, Sept. 2007Ontario, Sept. 2010British Columbia, March. 2011Ottawa, Apr. 2011Quebec, Oct. 2011Ontario, Oct. 2011Nova Scotia, Sept. 2011Burgenland, Apr. 2012Neufundland, July 2012Nova Scotia, July 2012New Brunswick, July 2012Bad Windsheim, Aug. 2012Florida, Jan. 2013Bad Waldsee, Apr. 2013Toronto, June 2013Ontario, June 2013Quebec, June 2013Loisium Hotel in Langenlois, July 2013Genusshauptstadt Graz, August 2013Loisium Hotel, Steiermark, August 2013Altenmarkt-Zauchensee Kreativ-Reise, August 2013Genussmeile Wienerwald, September 2013Burgenland, September 2013HRS Hotel, Wien, September 2013Waldviertel, September 2013Dublin, October 2013Burgenland, October 2013Vienna, November 2013Berlin, December 2013Salzburg, December 2013Traunsee, January 2014

Page 10: TravelWorldOnline Mediakit English   January 2015

Press Trips

2014:Upper Austria, January 2014Spreewald, March 2014Salzburg, March 2014Holland, April 2014Flanders, April 2014Steiermark, April 2014Oslo, May 2014Kopenhagen, May 2014Binz, May 2014Luxembourg, June 2014Austria, June and July 2014Bodensee, Bora Spa Hotel, July 2014Pays de la Loire, France, July 2014Canada, August 2014Grimm Heimat Hessen, September 2014Salzburg, September 2014Kühlungsborn, September 2014Binz, September 2014Romantik Hotels, several times, 2014Flair Hotels, several times, 2014Travel Charme Hotels, several times, 2014Salzburg, Dezember 2014

Page 11: TravelWorldOnline Mediakit English   January 2015

Press Trips

2015:

Sound of Music in Salzburg 2015

Riviera del Conero und Marche 2015

Ottawa Winterlude & Niagara 2015

Page 12: TravelWorldOnline Mediakit English   January 2015

Media & PRWe are available for:

+ Blogger- and press trips and Social Media Engagement (Live Online Events)

+ Product reviews

+ Writing of travel articles incl. photos in German and English

+ Video production of hotel, attraction and destination presentations on our blogs and websites

+ Cooperation with PR agencies, tourism offices, airlines, rental car agencies and accommodationsand travel agencies for the promotion of selecteddestinations and travel experiences (gourmet and luxury travel, as well as individual travel)

+Organization of blogger trips with other wellestablished German speaking bloggers

+ Sponsored articles that are marked as such andcontain no-follow links

+ Banner Advertising

+ Ambassadorship

Page 13: TravelWorldOnline Mediakit English   January 2015

You can find us here:

Facebook: https://www.facebook.com/TravelWorldOnlineTraveller

https://www.facebook.com/travelworldonline

Twitter: @T_W_O

Google+: Monika Fuchs

LinkedIn: Monika Fuchs

YouTube: travelworldonline

XING: Monika Fuchs

Pinterest: Monika Fuchs

Weitere Informationen unter:

[email protected]

Page 14: TravelWorldOnline Mediakit English   January 2015

This interests our followers on Twitter

Page 15: TravelWorldOnline Mediakit English   January 2015

These are our followers on Facebook

Page 16: TravelWorldOnline Mediakit English   January 2015

Statistical Overview on Facebook forfacebook.com/TravelWorldOnlineTraveller