web design adwords campaign
TRANSCRIPT
Google AdWords Campaign By: Kyle Cavazos
Johana Guerra Shannon Price
Journalism PhD Program
● 51 total keywords used for all ads
● Most expensive keyword: $3.75
● Budget = $3.80
Google Keywords
● First Results● Expensive keywords● No clicks or very few● The location set only to U.S.● Incorrect/insufficient budget used
Original Ad Problems
● Changed Ad names and descriptions● Changed School name (UT/University of
Texas [at Austin])● Changed targeted location to international
countries (Eng. language used).● Changed link: utexas → journalism.utexas● Fixed budget amount
Ad Modifications
The Final Ads
● Avg. CPC went down from $4-5 to >~$2● Received clicks on every ad● Improved avg. position from 3/4 to 2
Final results
● Continue to change keywords.● Adjust budget for different results.● Mobile ads (?)● Research other similar ads for ideas● Narrow specific pages
(difficult with UT’s site)
Further Improvements