wittas Google Adwords Campaign Management

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Slide 1

Introduction to Google AdwordsAdWords is Google's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$21 billion in 2009. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution.

www.ewittas.com For Interactive Information about Google Adwords Services

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SEO ServicesSearch Term

What is Google Adwords?Specific words that companies buy related to their field

When some searches the word, your ad may appear on the top and right sections of the screen

Google Adwordswww.ewittas.com For Interactive Information about Google Adwords Services

Other20%

Network

Why Google Adwords?As mentioned earlier, when you use Google, youre getting relevant, real-time distribution on a massive scale.

Ads are distributed across other Google sites as well as on partner sites, newsletters and email, reaching over 80% of Internet users.

Content Publishers

Search Partners

Google Properties

80%

AOLAmazonEarthlinkNew York Times

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Google Adwords Flexibility See your ads on Google quickly. Whether creating a new account or editing an existing ad, you achieve it quickly

Optimize and change your ads continually to increase ROI. The AdWords system is available 24 hours a day, seven days a week, and the number of changes you can make is unlimited.

Target multiple locations and languages.You also have the flexibility of targeting different populations by location and language, which allows you to create targeted ads that will appeal exactly to your audience.

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Google Adwords Process

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How to Start Google Adword Campaign

www.ewittas.com For Interactive Information about Google Adwords ServicesSelect Your editionSelect Location & Language Create Account Google Adwords

How to Start Google Adword Campaign

Add Your Site Url

www.ewittas.com For Interactive Information about Google Adwords ServicesAdd your Ads detail

How to Start Google Adword Campaign

www.ewittas.com For Interactive Information about Google Adwords ServicesSearch KeywordsAdd Keywords

Google Adwords Campaign

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Business Growth with Google Adwordswww.ewittas.com For Interactive Information about Google Adwords ServicesUnlike other advertising, you can do more than just put your AdWords ads out there, cross your fingers, and hold your breath.

Instead, with online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views.

And, your AdWords ads can be continually altered and refined to drive even better results.

www.ewittas.com For Interactive Information about Google Adwords Services