use social media to sell out your next event
DESCRIPTION
Did you know: a single event share in the UK is worth £2.41 in extra sales and drives 16 visits back to the event page? Learn how to leverage social media to effectively promote & sell more tickets for your next event.TRANSCRIPT
Learn how to use social media to sell out your next
event
Marino Fresch– EventbriteZoe Cunningham – Tech Talkfest
Bernie J Mitchell – Engaging PeopleKatie McPhee - Eventbrite
Introductions
1 – How to sell more tickets with social sharing
2 – Planning event promotion
3 – Q & A
Welcome! On the agenda today:
How is social media helping event organisers?
Vote now!
Which social media platform is most effective for your events?
A. Facebook
B. Twitter
C. LinkedIn
D. Google +
E. None – traditional marketing works best for me
How to sell more tickets
with social sharing
Twitter drives the most ticket sales per share
Apply this to your next event:• Consider promoting
your events on Twitter if you’re not already
• Set privacy options to public on your Eventbrite event page to enable attendees to share
It takes 3 tweets to sell one ticket
Apply this to your next event:• Make it easy for
attendees to share your event: consider sending a pre-written tweet in confirmation email
• Tweet other businesses & events & ask for a retweet
How tech savvy are your attendees?
Tell us now!
Social discovery leads to more mobile sales
Apply this to your next event:• Sell tickets on a website
that provides mobile optimised event pages
Planning event promotion
More post-purchase sharing takes place on Facebook
Apply this to your next event:• Consider the role each
platform plays in the promotion process
Questions?
Tell us now!
Final tips for phenomenal events
Resources
• Top ten social media best practices: http://bit.ly/KnJh1J
• Get started on Eventbrite. Create your account here http://bit.ly/
1flXPjv and follow these steps on setting up your event:
http://bit.ly/RDLvMk
• Integrate ticket sales for your event into WordPress: http://bit.ly/
1dj9Lz6
• Keep you event in front of attendees with Eventbrite for mobile:
http://bit.ly/19dWg2H
• Promote your event with Instagram: http://bit.ly/13q25rK
• Use Tweetwall to increase attendee engagement: http
://blog.eventbrite.com/tweetwall/
• Learn the wonders of the #hashtag:http
://blog.eventbrite.com/whats-in-a-hashtag/
• More social media best practices: http://bit.ly/1bfgVDd
