optimizing the next generation of event technology

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential..

Optimizing the Next Generation of Event

Technology

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Richard Reid | Vice President, Digital Services |FreemanBrian Kalbfleisch | Asst. Dir. Software Development | RSNA

HCEA 2014


The opinions expressed in this presentation represent only the presenters’ personal views and opinions, and they do not represent HCEA’s position.

HCEA wants to ensure that attendees who participate in HCEA meetings feel comfortable speaking freely and asking candid questions during HCEA meeting sessions. Therefore, HCEA requires that any media representative attending an HCEA event obtain the permission of any speaker or attendee before quoting that person in an article.


Learning Objectives

Understand why analytics should drive technology strategy.

Identify new uses for mobile apps.Leverage social sharing

technology.


Pulse Poll

Who is in the room?• Event organizers or meeting planners• Exhibitors or marketers• Supplier or vendors• Other


Event Technology Evolution

What is the significance of this image?

In fewer than TWENTY YEARS,

all of this technology (and more) has become

part of your smart device.


Evolution: Revolution


The Attendee’s World is

Changing

… Where do you want to be?

The Attendee’s World is Changing…

DELIGHTFUL The experience INSPIRES

EASY It’s easy to access value

USEFUL

The experience

offers value


Attendee-drivenexperiences

Context-drivencontent

What’s Driving the Pace of Change Today?


Technology to Differentiate Your Event

Empoweringyour attendeeswith an unparalleled range of integrated, connected solutions.

Transforming your eventwith the enterprise-class technology and business partnership that you expect.

Maximizing flexibilityWith interoperable technology that connects your event with the tools that attendees bring with them.


Event Trends Impacting Technology

Customized experiencesOn-demand, on-the-go contentEngaging formatsParticipatory experiences


Developing a Strategy

What information is needed to develop technology strategy?

How much do you know about your audience?

What emotions or actions are you trying to evoke?

How can technology help you reach your event goals?


Technology Talk

How many of you have a technology strategy in place for your event?


Technology Trends Impacting Events

Audience Engagement Mobile Internet



Proximity technologyWearable technologyVirtual events



Drone technologyPresentation management


Pulse Poll

What new technology are you using to plan your events?


About RSNA Annual Meeting

Radiological Society of North America (RSNA)

100 years in the making 26,000+ attendees4,000+ educational offerings700 exhibitors


RSNA Diagnosis Live™: The Problem

Lectures have not changed much over the years.

Learning retention rates for a traditional lecture are about 5%.

Patient care is the end result.

Traditional solutions (ARS) are not optimal for radiology.

Can we use new technology to increase engagement in courses?


RSNA Diagnosis Live™: Research

In 2009, mobile devices and demand for Wi-Fi demonstrated a dramatic shift in attendee behavior.

Gamification increases engagement in everyday tasks (FourSquare, Chore Wars).

“Big data” and “cloud” technology increase demand for deep analytics.

Experiments in neurobiology produced evidence that elevated adrenaline levels correlates highly with subsequent retention of information.


RSNA Diagnosis Live™: Solutions?

Mobile, gamification, big data, and cloud computing are easily solved by technology.

How do we use adrenaline to reduce boredom, create exciting lectures, and increase retention?

3 common ways to raise adrenaline.


RSNA Diagnosis Live™: Adrenaline

In 2009, RSNA experimented with fear by releasing a hoard of zombies into the lakeside learning center and exhibit halls.

Results:The zombies could not compete

with iPhones for attention.The attendees that did notice

are now “missing.”Retention and engagement

remained the same.

FEAR!



In 2010, RSNA presented a course called “Sweating to the RSNA.”

Results:The audience remained

glued to their seats in shock, burning fewer calories and lowering adrenaline levels.

Sales of alcoholic beverages increased at McCormick Place after this course.

Exercise!



In 2011, RSNA presented the first RSNA Diagnosis Live ™ session.

Built for radiologists with direction from Dr. Paul Chang, MD (University of Chicago).

Audience members used their own mobile devices to point out abnormalities on radiological images. (Mobile/engagement)

Members competed at individual and team levels, earning points for every correct answer. (Gamification/adrenaline)

Members and presenters receive real-time results and post-game analytics. (Big data/cloud)

Competition!


RSNA Diagnosis Live™: Feedback

RSNA Diagnosis Live generated positive feedback during the RSNA meeting.

Players posted pictures and comments to Facebook and Twitter.

Hundreds of emails praising the new level of engagement.

Currently studying retention rates with controlled experiments.


RSNA Diagnosis Live™: Other uses

Kindergarten Live session in May 2012 to test for use in residency programs.

Expanded to 12 sessions in 2013, and 18 sessions are slated for 2014.

9 hospitals are currently using Diagnosis Live in their residency programs.

Society of Pediatric Radiology used RSNA Diagnosis Live during their May meeting.


RSNA Diagnosis Live™: How It Works

Projection Screen

Player’s smartphone / tablet device.

Podium

1. The presenter controls the presentation much like a PowerPoint.

2. The projection screen shows the question and image.

4. Analytics are sent in real time to the analytics console (optional)

3. User’s devices display the on-screen image and allow touch input.


RSNA Diagnosis Live™: Analytics

Attendees are sent an email with links to their game analytics.

Every question and answer is provided, including the discussion slides.

Aggregate statistics for the entire class are included.


RSNA Diagnosis Live™: Analytics

Presenters are able to view the analytics for the entire session.

Overall student performance over time.Allows RSNA to target educational material to students

in need.


RSNA Diagnosis Live™: Architecture

Cloud-based system requires internet access for players and the presenter.

Works best over WiFi, but works over 3G connections as well.

Built on modern web technology: Node.js, SocketIO and MongoDB

Current system can handle up to 500 simultaneous users.

Allows logins with third parties, such as Facebook, Google, Yahoo.


Pulse Poll

What event technology would you like to see in the near future?


Optimizing the Next Generation of Event Technology

Richard Reid | [email protected]

Brian Kalbfleisch | [email protected]

mailto:%[email protected]

mailto:[email protected]

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