nfe series 1.1: how to sell out your fundraising event
DESCRIPTION
By Justin Baer of CharityHappenings.org. Want to know how to better sell your event this season? Take the word “charity” out of your vocabulary! The rules of the fundraising game have changed. The days of being able to run a successful charitable event like it is a charity are over. Learn how to bring for-profit business practices into your marketing, planning and logistical management that will guarantee your success.TRANSCRIPT
How To Sell Out Your Fundraising Event This
SeasonWith Justin Baer, Founder and DirectorCharityHappenings.org
What’s coming up in the NFE Series?
Thank you to our sponsors!
etouches: 13 modules of event management software, everything you need in one place
Contact: Suzanne [email protected]
IML: Interactive event technology to help you reach all of your
fundraising goals
Contact: Shelley [email protected]
Omnipress: Your place for innovative solutions for event content solutions
Contact: Chris [email protected]
How To Sell Out Your Fundraising Event This Seasonby Justin M. Baer, Founder and DirectorCharityHappenings.org
The Game Has Changed
Take the word “charity” out of your vocabulary This is a business Sponsors want value With the right event
and correct strategies, you can raise much more
What Would Jack Welch Do?
3 Sales Strategies From the Corporate Playbook
Motivating Your Sales ForceWhat sales force?What are host committees?
What makes them tick?
2 Keys to Motivating
IncentivesRecognition
Incentives
Yes, literally incentives
What are incentives?Reward immediately
Recognition
“Praise loudly, blame softly” –Catherine the Great
Recognize your superstars Emails Newsletters Competition
Sales Techniques
Add urgency to your sales Procrastination… it’s human nature
Retailers have the same procrastination issue.
Cool tools to generate ticket excitement Mass texting Mass voicemail Email, Twitter and Facebook
“Limited Time Offer”
Marketing and Advertising
Best way to sell tickets = personal connections Pareto Principle or the 80/20 Rule Now what?
Motivation Techniques
Increase your number of superstars!
Get low-performers involved Email Facebook Twitter
The Look Is Critical
Spend time on product design
Headline: “Same product, plus new packaging, equals increased sales at Coca-Cola”*
Why does it make a difference?*http://www.theaustralian.com.au/business/industry-
sectors/new-bottles-the-real-thing-for-coca-cola-sales/story-e6frg9h6-1225904656996
Not Going To Cut It In 2011
Generic “buy now” pages
Donation forms for buying tickets
Event invitations created in Word
Would You Go To This Event?
Would You Go To This Event?
Online Web Page Elements Photos from past
events Organization
mission on the page
Sponsor logos Social media share
buttons Easy checkout
Photo: Bill Brett
Conclusion
Bonus – Use your board to land sponsors…
Links Charityticketing.org
(CharityHappenings Ticketing) – Sample ticketing pages
CharityHappenings.org – Charity Event Research Report
Thank you!
A recording of this webinar will be available on
www.engage365.org
Winning!$50 Gift Card to more than 150 charities from charitygiftcertificates.org
To list your charity, contact Daniel Goodman at [email protected]
5 Ways To Build And Sustain Your Event
BrandWith Liz King, Owner & Event SpecialistLiz King Eventswww.lizkingevents.com
NEXT EVENT: WEDNESDAY, APRIL 27, 1 PM EDT
Discount Code: EVENTSERIES
Register at http://nfe2011.charityhappenings.org