how to sell event apps
TRANSCRIPT
Event Engagement Systems
with Events Today
2 There Are
Fundamental problems
Event organisers aren’t doing justice to their events!
Because...
Event ROI measurement is almost non-existent.
1
Event success is based on measuring the wrong criteria.
2
Which means
Events as we know them today are not as engaging as they should be!
Let’s understand how events fit into the overall Marketing Mix.
But 1st
CMO – State of Marketing Measurement 2014
Tradi&onalAdver&sing
OtherAssets:PR,MI,ARMarke&ngSupport,Collateral&SalesTools
DirectMarke&ng&Email
Events
Digital
Events are the 3rd largest spend in the marketing mix!
Marketing Spend
“I can effectively measure the ROI of Events.”
Only 3 / 10 Marketers
CMO – State of Marketing Measurement 2014
Even
ts
Digi
tal
Web
Anal
ytic
s
Soci
al M
edia
?
ROI Measurement across channels
CM
O –
Sta
te o
f Mar
ketin
g M
easu
rem
ent 2
014
All other marketing channels have ROI measurement tools.
It gets a little worse…
70% Invitations
Event Programs
Brochures
of Event Marketing costs are spent on Paper:
Professional Convention Management Association – Survey 2014.
the wrong data to evaluate event success!
Interpreting We’re
Is this ROI?
“½ of my marketing budget is working for me & the other ½ isn’t. I just don’t know which half. ”
- John Wanamaker
Papal Inauguration
Isn’t it time to become a data driven organiser?
ThePrevalenceofSmartphones
ThePrevalenceofSmartphones
It’s time to Create More Engaging Event Experiences
Event Agenda
Event participants can access your branded up-to-date mobile guide at any time and easily create their own personalized agenda.
Save money on printed paper guides and thrill attendees by providing a mobile schedule.
Attendee Networking
Facilitate both digital and in-person networking within your event app. Attendees can connect with others based on interests, professional titles, and more.
Sponsorship Opportunities
Monetize your event app and give sponsors more opportunities to shine. Tomodachi offers promoted messages, sponsor directory, branded splash page, sponsored badges, push notifications, and more to unlock new revenue streams at your event.
Lead Scanning
Exhibitor booth staff can scan attendee badges (barcodes and QR codes) directly within the app. The list of scanned leads can be accessed in the app in real-time and is available for download nightly. Easily import leads into your CRM or marketing automation system post-event.
Embed surveys and polls into your app and see completion rates increase threefold. Incentivize attendees to provide feedback as it happens, all within your branded mobile conference app.
Surveys and polls
Multiple Events: One App
Host multiple events, all within one app. With just one app store submission and one app download, you can get multiple branded event agendas in the hands of many happy attendees.
Event registration and
ticketing
We can integrate already existing ticketing platforms like Eventbrite or Computicket or any other platform for all associated campaign events into the app. This allows for constant engagement taking place in one destination.
• Push notifications • People Matching • QR Codes • Offline mode • Interactive maps
Increased engagement
Reporting and data analytics
Also available on! &!
Platforms
