building social brands™

Social Media LandscapeKeiretsu Forum Northwest - Academy02.25.10

building social brands™

Nology Media | Seattle

• Social Media Program Management and Social Public Relations Firm

• End-to-end Social Media Integration, Content Development, Monitoring, and Measurement for Business

• Primary Focus Technology, Healthcare, Non-Profit, and Consumer Brands

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building social brands™

building social brands™

Agenda

• The Platforms

• The Business Case

• How to Make Social Media Work

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building social brands™

building social brands™

A Conversation Prism

• Social media is defined by conversation, interaction, & discovery

• Early efforts personal (email, IM)

• Today, social media has evolved into every facet of interpersonal communication and commerce.

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building social brands™

You + Me + Mutual Value = <3>

building social brands™

Source: Brian Solis & JESS3

building social brands™

building social brands™

building social brands™

Source: Brian Solis & JESS3

building social brands™

Agenda

• The Platforms

• The Business Case

• How to Make Social Media Work

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building social brands™

building social brands™

• 400 Million Active Users

• Median Age 33

• 1 in 3 US Residents

• 50% of Users Log In Any Given Day

• 55 Million Status Updates Each Day

• 3.5B Content Items Shared Each Week Source: FastCompany, March 2010

building social brands™

building social brands™

Fastest Growing Segment

building social brands™

• 3rd Most Visited Destination on Internet for over 65 demographic

• Fastest Growing Segment is women 55 years and older - 514% 1H 2009

• More Users 35-54 than under 17

• Will Surpasses Google as Most Popular Site on Internet

building social brands™

Source: Mashable.com

building social brands™

building social brands™

building social brands™

700,000 Businesses in US

Have Facebook Fan Page

building social brands™

building social brands™

building social brands™

• A Round: $500K from Peter Theil, Reid Hoffman (ʼ04)

• B Round: $12.7M Accel Partners (ʼ05)

• C Round: $27.5M Greylock, et al

• MSFT $240M for 1.6% stake (ʼ07)

• $10-$15B Current Valuation

building social brands™

building social brands™

building social brands™

• 100+ Million Users

• 75 Million Visits in January

• 50% of Users Aged 25-44

• 50% of Tweets are non-English

building social brands™

Source: Twitter.com

building social brands™

13 Full-Time Tweeters

Source: Twitter.com

building social brands™

3 Full-Time Tweeters

Source: Twitter.com

building social brands™Source: The Nielsen Company 11/2009

building social brands™

• Monitter

building social brands™

• A Round: $5M from Charles River, Mark Andreessen, etc. (ʼ07)

• B Round: $15M Union Square, Bezos Expeditions, etc. (ʼ08)

• C Round: $35M Benchmark, et al (ʼ09)

• D Round: $100M Insight VP, et al(ʼ09)

• $1B+ Current Valuation

building social brands™

building social brands™

• 50M+ users

• Avg. Age: 41, 64% Male

• 53% $100K+ Incomes

• Explosive Growth During Recession

building social brands™

building social brands™

building social brands™

building social brands™

• 10.4 Billion Videos served October, 2009

• 84.4% US Online Audience Views Videos

• Average Length of Online Video 3.7 Min

building social brands™

Source: YouTube

building social brands™

Agenda

• The Platforms

• The Business Case

• How to Make Social Media Work

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SOLUTIONS:Technorati.Amazon.Comments on Digg, Reddit, Newsvine, YouTube, StumbleUpon.

I want to know and respond to what the public is saying about our products and services.

SOLUTIONS:LinkedIN.Facebook.

I want networking tools to create new business and locate new employees.

SOLUTIONS:Digg.Reddit.Newsvine.StumbleUpon.YouTube.

content, and therefore build tra!c.

SOLUTIONS:Technorati.

I am a opinion leader with a robust knowledge base, I want to raise awareness.

I want to know and respond to what the public is saying about our products and services.

SOLUTIONS:Digg.Reddit.Newsvine.StumbleUpon.YouTube.

I need channels to place our content, and therefore build tra!c.

SOLUTIONS:Create a Blog.Twitter.

building social brands™

Agenda

• The Platforms

• The Business Case

• How to Make Social Media Work

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building social brands™

• LISTEN

• ENGAGE

• LEARN

• REACH

• BE TRANSPARENT

Keys to Great Conversation

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building social brands™

• Social media requires work

• Nothing beats a great email list

• Not all tools are necessary

• Very, Very Targeted Advertising is Available, and Cheap

• Basic Marketing Strategy Still Applies

Keys to Social Media Success

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building social brands™

Questions and Answers

building social brands™

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