social media for canadian health librarians 2012
DESCRIPTION
May 3rd online workshop. There is also a manual.TRANSCRIPT
Giustini, Hooker | #OVHLA | May 3rd 2012
Social media for health librarians :a workshop for OVHLA members
Instructors:Dean Giustini, Daniel Hooker
Giustini, Hooker | #OVHLA | May 3rd 2012
SCHEDULE AGENDA SOCIAL MEDIA TOPICS
1:00-1:15(15 minutes)
Welcome & introductions Daniel & Dean
Overview of WebEx, presenters,
learning objects & agenda
1:15-1:30(15 minutes)
Introduction to social media - DGDefinitions
Social media tools used in health
1:30-1:55(25 minutes)
Blogs & wikis – DG Blogs & wikis (creating)
1:55-2:20(25 minutes)
Information-sharing - DJH Twitter (exploring)
2:20-2:45(25 minutes)
Social networking - DJH Social networking (connecting)
2:45pm Coffee break (15 minutes)
QUESTION: how do blogs, wikis & Twitter work
together & create a community???
3:00-3:20(20 minutes)
Mobile devices & access issues – DJHMobile access (iPhone & iPad)
Make your library mobile-friendly
3:20-3:40(20 minutes)
Building the “evidence base”in social media – DG
The future
Adopting emerging technologies
3:40-4:00(20 minutes)
Questions – DG Open microphone
Post-workshop
Evaluation
Questionnaire
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Giustini, Hooker | #OVHLA | May 3rd 2012
Learning objectives today: • To introduce social media including blogs, wikis, Twitter and Facebook and
outline their use in health libraries in 2012
• To provide examples of social media used by health librarians in Canada & US
• To engage health librarians in discussion of advantages & disadvantages of social media; practical examples from health care & health libraries
• To begin a discussion about best practice in using social media in health libraries
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Giustini, Hooker | #OVHLA | May 3rd 2012
What is social media?
“…social media refers to tools that enable collaboration, two-way interaction and sharing – also known as web 2.0 services that contain text, images, audio and video… some popular tools are blogs, wikis, Twitter and …?”
Is it possible to work towards an evidence-based use of social media?
Image: http://bit.ly/c2Hbi0
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Giustini, Hooker | #OVHLA | May 3rd 2012
How social media is used in health care, 2012
• Professional development and training
• Inter-professional collaboration
• Medical procedures & training simulations
• Illness support groups; health advocacy
• Development of interactive, self-management for chronic conditions (e.g. smoking cessations, weight loss, diabetes)
• Raising public health awareness (e.g., vaccines, H1N1)
• Infectious disease monitoring / i.e. flu tracking
• Recruitment for clinical trials
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Giustini, Hooker | #OVHLA | May 3rd 2012
How social media is used in health libraries, 2012
• Professional development / lifelong learning
• Library promotion / awareness
• community engagement
• Resource sharing & information channels
• Networking
• Professional & personal support (reducing isolation)
• Establishing new forms of expertise for librarians
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Giustini, Hooker | #OVHLA | May 3rd 2012
…blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential order
A recent (peer-reviewed) article surveying medical bloggers noted that:
What is a blog?
Blogs stimulate discussion, open enquiry and lifelong learning “Medical bloggers are highly educated and devoted writers,
faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people think are major motivators for bloggers. [They] frequently pick up stories from the mainstream media… [and] influence medical and health policy”
Journal of Medical Internet Research 2008
Image: Blogs
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Giustini, Hooker | #OVHLA | May 3rd 2012
http://scienceroll.com/http://twitter.com/Berci
…blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential order
Dr. Bertalan Mesko 2.0
http://reader.google.com
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Giustini, Hooker | #OVHLA | May 3rd 2012
http://bloglines.com
http://casesblog.blogspot.comhttp://twitter.com/drves
Clinical Cases and Images blog
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http://www.medworm.com/
Giustini, Hooker | #OVHLA | May 3rd 2012
Some health bloggers & librarians who blog
Top Fifty (50) Health and Medical Bloggers http://hlwiki.slais.ubc.ca/index.php/Top_Health_%26_Medical_Bloggers
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Pat Anderson Nikki Dettmar
Giustini, Hooker | #OVHLA | May 3rd 2012
Bloggers’ ethical & legal challenges
http://www.hon.ch/HONcode/Conduct.html
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Giustini, Hooker | #OVHLA | May 3rd 2012
A wiki is…
…a communal website where content can be quickly & easily edited. Wikis support collaboration & information-sharing; feature multimedia such as video, slides, photographs & allow anyone to edit whereas others are password-protected….
WikiDoc The Living Textbook of MedicineThe Original Medical Wiki / Encyclopedia
http://medpedia.com
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Giustini, Hooker | #OVHLA | May 3rd 2012
Key features of wikis• Open • Collaborative • Simple to use• A set of ‘living documents’• Evolving record of evidence
Types of wiki software
Locally-hosted:• Mediawiki • Twiki
• Cloud-based:• Wikispaces • PBworks
Editing … in Wikipedia
http://www.wikimatrix.org/
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Giustini, Hooker | #OVHLA | May 3rd 2012
A few medical wikis
Medical education
• Medpedia http://medpedia.com• MedSkills wiki project http://www.medskills.eu
Communities of practice
• WikiProject Medicine http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Medicine • Wikisurgery http://wikisurgery.com
Medical encyclopedias
• AskDrWiki http://askdr.wiki.com/• Ganfyd http://www.ganfyd.org
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Giustini, Hooker | #OVHLA | May 3rd 2012
• A “microblogging” (“tiny” blog) service that allows networks of users to send short updates to each other in less than 140 characters.
• A platform for information dissemination, social networking and real-time communication.
Twitter is…
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Giustini, Hooker | #OVHLA | May 3rd 2012
• Tweets
• Retweets
• Mentions
• Lists
Twitter is…
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Giustini, Hooker | #OVHLA | May 3rd 2012
• Hashtags
• Search
• Conversation
• Collaboration
Twitter is…
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Giustini, Hooker | #OVHLA | May 3rd 2012
Twitter uses Links (e.g. blog
posts, reviews, research)
Connection to other users
Sharing of expertise
Current and important events in real-time
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Giustini, Hooker | #OVHLA | May 3rd 2012
Twitter challenges Detail, debate, nuance, sarcasm
Value comes from being public
Spam
JAMA published a study in 2011 of physicians with 500 or more Twitter followers… while 38 of 5156 tweets represented
potential privacy violations, the authors concluded that the occurrence was rare
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Giustini, Hooker | #OVHLA | May 3rd 2012
Other info-sharing tools …
• Slideshare
• YouTube
• Tumblr
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Pinterest at MD Anderson
Giustini, Hooker | #OVHLA | May 3rd 2012
“A social networking service is an online platform that focuses on building social relations among people, who share interests, backgrounds or activities. “
What is a social network?Social networks allow users to share ideas, events, and interests with specific communities
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Giustini, Hooker | #OVHLA | May 3rd 2012
“…Facebook disclosed it has 901 million users in its network (Babad Globe & Mail, 2012). This number consolidates its place as the largest social media network in the world. ..the number is inching closer to 1 billion and should do so some time in 2012. Other eye-popping statistics are that Facebook users share 3.2 billion comments every day, and 300 million photos. There are
125 billion friendships but that is disputed…”
Are you on Facebook?
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• George DR. Friending Facebook? a minicourse on the use of social media by health professionals. J Contin Ed Health Professions. 2011;31(3): 215-9.
• Witek D, Grettano T. Information literacy on Facebook: an analysis.
Reference Services Review. 2012;40:2.
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Giustini, Hooker | #OVHLA | May 3rd 2012
Not just Facebook …
Health professionals
Researchers
Patients & families
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www.patientslikeme.com/
http://sermo.com/
http://www.cancerconnection.ca/
Giustini, Hooker | #OVHLA | May 3rd 2012
Mobile devices & social media
• 46% of American adults now own a smartphone of some kind…
• Smartphone owners now outnumber users of more basic phones
Pew
In 2010, three-quarters (78%) of Canadian households said they had cell phones …up from about 74% in 2008
StatsCan
• Nearly half or 48% of mobile phone users from 18 - 34 yrs have a smartphone…
• Overall, one-third (33%) of mobile phone users have a smartphone…
CWTA
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Giustini, Hooker | #OVHLA | May 3rd 2012
Mobile devices & social media
…over two thirds (69%) [of Canadian smartphone users] use apps that link them to social networks, instant
messaging services OR blogs... CWTA
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Giustini, Hooker | #OVHLA | May 3rd 2012
Match context of learning an information tool with the context of how that tool will be used …
e.g.,Lassere et al. (2011)
O’Dwyer & Kearns (2011)
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Giustini, Hooker | #OVHLA | May 3rd 2012
Map social media to your needs
• Why use a blog, wiki or Twitter?
• For networking … and to monitor information
• Connect with people you trust
• Conversations about evidence in real time
• To engage in peer-to-peer chat and new scholarly practices
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Giustini, Hooker | #OVHLA | May 3rd 2012
Giustini, Grajales, Hooker - Cochrane Canada Symposium Workshop 2011 29
Viewing (Passive)
Contributing (Active)
ContentFocus
People Focus
WikisBlogs Social
Networking
Donald H Taylor 2009
Mapping social media
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Giustini, Hooker | #OVHLA | May 3rd 2012 30
POST Method
A four-step approach to devising a social media strategy
P People …with whom do you want to communicate?
O Objectives…what do you want to accomplish?
S Strategy…how will you ensure your strategy will be successful?
T Technology…which tool (or tools) will you try?
POST is taken from “Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
Giustini, Hooker | #OVHLA | May 3rd 2012
Building the ‘evidence base’ in social media
• What research or evidence exists that web 2.0 or social media tools are useful in medicine?
• An evidence "base" is growing with a surge of interest in Facebook and Twitter
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Giustini, Hooker | #OVHLA | May 3rd 2012
Questions / follow-up – thank you!
All materials in this workshop come under the
Creative Commons Attribution 2.5 Canada Licence
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Dean Giustini• [email protected]
Daniel Hooker• [email protected]
http://hlwiki.ca