CDG National Conference 2011The Practical Professional

Librarians and Social MediaPhil Bradley

Some statistics

80% of active internet

Users visit social networks

Data production

• The human race will have created 1.8 zettabytes of data in 2011

• In all human history to 2003 we created 5 exabytes of data (five billion gigabytes) and we now create that every DAY

• 1 zettabyte = 1000 exabytes• 24 exabytes per year by 2020

Most belong to more than 1

• More than 1 billion people use social networks

• Not just Facebook; Europe 1.9, USA 2.1, Brazil 3.1 & India 3.9

Network awareness in Europe

• Facebook 96%

• Twitter 80%

• MySpace 70%

Growth

Tick tock, tick tock...

• Facebook: 37 minutes (58% log in daily)

• Twitter: 23 minutes• 25% of users time is

spent on social networks

• 40% access sites from their smartphones

• Computer World Sept 12 2011 http://bit.ly/vvnqSM

Brands

• 50%+ social users are connected to brands

• 36% post content about a brand on a social network

• Only 19% of employees share stories on social media

• Steven Van Belleghem Social media around the world 2011

http://briansolis.posterous.com/over-48-hours-of-video-is-uploaded-to-youtube

Social Media in Search

Google and social

Google and authors

Google +1 button

Googleplus

Circles

More circles

Search

Search

Search

Search

Bing Social search

Bing and Facebook integration

Blekko and Facebook integration

Google search and +

And logged in...

Facebook Lists

Facebook groups

News aggregation

Trunk.ly search

XYDO on the web

XYDO in my mail

News.me – on the web

News.me in my mail

News curation – Zite

News curation - Pulse

News curation - Flipboard

And the obvious...

And some more...

Quora

People ask people they know

Peers are trusted sources

How trustworthy do you find information that is posted to social networks?60% A person from your contact list34% A person who belongs to the network of your contact person

Steven van Belleghem Social media around the world 2011

Where do people ask questions?

• Facebook: Every day 7%, A few times a week 17%, a few times a month 18% = 42%

• Twitter: 6%, 11%, 8% = 25%

• Google+: 5%, 8%, 8% = 21%

http://www.techrepublic.com/blog/hiner/search-cant-scale-without-social-and-bing-has-facebook-and-twitter-on-its-side/

Size doesn’t matter anymore

Search now...

• Search engines want to minimise choice• Social media is a place to facilitate knowledge

and conversation, not just a place to provide information

• “...when people have an information need, they’ll always ask people they know before they ask a librarian. The trick is making sure that librarians are some of the people they know” Jessamyn West

SearchCannot Scale

So...

• We need to be the reliability people.

• We need to be credible

• We need to empower people

• We have to go to where the conversations are

That means...

Thanks!• Clock http://www.flickr.com/photos/kittyxkat/3100673901/• 60 seconds

http://www.mediabistro.com/alltwitter/files/2011/06/internet-60-seconds-infographic.jpg • Brand http://www.flickr.com/photos/vissago/2142584703/ • Facebook logo http://www.flickr.com/photos/ajc1/503165914/• Twitter logo http://www.flickr.com/photos/profy/580360625/ • MySpace logo http://www.flickr.com/photos/jonobacon/4716265626/• Talking heads http://www.flickr.com/photos/94446676@N00/5154084202/• Trust http://www.flickr.com/photos/44221420@N00/3284555653/ • Google size http://www.netchunks.com/how-big-is-google/ • Gaiman quote

http://ffeimo.tumblr.com/post/9705053045/google-can-bring-you-back-100-000-answers-a • Bolt http://www.flickr.com/photos/19779889@N00/1804542101/ • Nuts bolts http://www.flickr.com/photos/rainbowbeth/2304190055/ • Signpost http://www.flickr.com/photos/jmcphotos/2131206015/