social media manual for canadian health librarians 2012
DESCRIPTION
May 3rd manual. There are powerpoints also.TRANSCRIPT
Social media for health librarians1:a manual to support your learning
A online workshop for theOttawa Valley Health Libraries Association (OVHLA)
May 3rd 20121:00 – 4:00 pm EDT
Health librarians, instructors:Dean Giustini (@giustini)
Daniel Hooker (@danhooker)
1 This continuing education (CE) course was approved by CHLA / ABSC from 2007 to 2013.
Table of contents Page
IntroductionWorkshop agenda 2Introduction to learning materials 3
What is social media?Definition(s) 4Social media in health libraries and healthcare 5
Descriptions & further readingBlogs 6-7Wikis 8-9Twitter & other information-sharing tools 10-11Social networking 12-13
Questions & exercisesMap social media to your needs 14The POST method 15POST method implementation plan 16Using social media: tips and best practices 17
Author contact information 18
Evaluation form 19
All materials used in this workshop are available on this page:http://hlwiki.slais.ubc.ca/index.php/Ottawa_Valley_Health_Libraries_Association,_Social_media_in_health_libraries,_May_2012
___________________________________________________________________________Social media for health librarians: a manual to support your learning
Giustini, Hooker | OVHLA May 2012
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Workshop Agenda
Time (est.) Topic Content
1:00-1:15(15 minutes)
Welcome - DJH ~ Overview of Webex, presenters,learning objects & agenda
1:15-1:30(15 minutes) Introduction to social media - DG
~ Definitions, trends and features of social media in 2012
~ Range of social media tools used in health libraries & their communities
1:30-1:55(25 minutes)
Blogs & wikis – DJH / DG(Creation)
~ Blogs & wikis are primary ways to publish on the web
1:55-2:20(25 minutes)
Information-sharing - DG(Exploration)
~ Newer tools such as Twitter make it easier to find & share information
2:20-2:45(25 minutes)
Social networking - DJH(Collaboration & connection)
~ Community building is at core of social media; social networking creates & supports
people, especially in health
2:45-3:00(15 minutes) Coffee Break Question: how do these three above
categories blend together?
3:00-3:20(20 minutes)
Mobile devices & access issues - DJH
~ Mobile access (iPhone & iPad) to social media is hugely popular
~ Making your library mobile-friendly
3:20-3:40(20 minutes)
Building the “evidence base”in social media - DG
~ What is the future of social media?
~ How can librarians guide the development & adoption of emerging technologies?
3:40-4:00(20 minutes) Questions - DG Open microphone
Post-workshop Evaluation Questionnaire
___________________________________________________________________________Social media for health librarians: a manual to support your learning
Giustini, Hooker | OVHLA May 2012
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An introduction to social media
Background
This online session is an introduction to the use of social media tools such as Facebook, LinkedIn & Twitter for health librarians. The instructors are bloggers and regular users of social media in their daily information practices – they also use social media via their desktops and mobile devices. Various methods to using social media will be discussed for beginners and more advanced users during the workshop, which will consist of lectures, powerpoint presentations and group discussions (and, if technically possible from your location, hands-on learning).
During the workshop, several social media trends will be discussed and made relevant for participants. These trends include social networking, blogging, microblogging and content generation using social media. The pros and cons of using social media in health care will be discussed, and a range of resources and weblinks to reading and research will be provided.
Learning objectives
To introduce social media including blogs, wikis, Twitter and Facebook and outline their use in health libraries in 2012
To provide examples of social media used by health librarians in Canada and the US To engage health librarians in discussion of the advantages and disadvantages of social
media using practical examples from health care and health library contexts To begin a discussion about best practices in using social media in health libraries
Skills gained during workshop
By the end of this course, participants will:
• Be able to list and understand the core components of major social media tools useful for health librarians and their patrons
• Have practical examples of ways to implement social media effectively in health libraries• Understand issues in social media implementation such as audiences, goal setting,
measurement and• Discuss the impact of new social awareness services in health and medicine, and engage
in thinking about future trends
___________________________________________________________________________Social media for health librarians: a manual to support your learning
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What is social media?
"...social media or web 2.0 is the use of digital media, via desktop, mobile and all interconnected web devices, to collaborate, create content and form self organizing
communities.”
Typical aspects of social media include the ability to:
1. Establish a profile and create content in the form of text, photos, audio, or video2. Establish a network; “friend” or follow other people3. Share, tag, rate, comment on, or vote on content created by others.
“Social media is also used to describe the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives …”
Types of social media
Image: http://www.socialmediaonline.com/the-power-and-value-of-social-networking/
___________________________________________________________________________Social media for health librarians: a manual to support your learning
Giustini, Hooker | OVHLA May 2012Virtual Worlds
Rating services
The Power of “10”
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Social media in health care
Social media tools are used in health care and health research in the following areas:
Recruitment for clinical trials Professional development and training Inter-professional communication and collaboration Medical procedure, biopsy and other training simulations Illness support groups; health advocacy Development of interactive, self-management tools for the improvement of chronic
conditions (e.g. smoking cessations, weight loss, diabetes) Raising public health awareness (e.g., vaccines, H1N1) Infectious disease monitoring / i.e. flu tracking
Social media in health libraries
• EBM Librarian https://sites.google.com/site/ebmlibrarian/home
• European Association for Health Information and Libraries (Web 2.0 Taskforce)
• McGill Library Global Health Resource Guide http://wikisites.mcgill.ca/GlobalHealthGuide/index.php/Main_Page
• Pinterest is an online pinboard to organize & share your thoughts with people o Marie Ennis-O'Connor, a PR professional passionate about leveraging the power of
social media http://pinterest.com/ennoconn/
___________________________________________________________________________Social media for health librarians: a manual to support your learning
Giustini, Hooker | OVHLA May 2012
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Blogs
Definition: A blog (short for “weblog”) is a free, easy to publish, website where authors share information, ideas and media in a sequential or chronological order. Blogs may be authored by one or more writers and provide forums for conversation, debate and reflective practice.
Key characteristics:
Often open and free to access Facilitate two-way interaction (e.g., allow visitors to leave comments) Published and syndicated using Really Simple Syndication (RSS) RSS feeds are collected and displayed using tools like Google Reader and Bloglines
RSS symbol
Background: The blog evolved from online diaries in the 1990s when users wrote accounts of their personal lives. Now, blogs provide web links, photos, video, sound, slide presentations, PDFs and animations, and are essential in creating content. Blogs are also now staples of major news publications, magazines, academic journals, and other large traditional sources of information. Two of the most popular blogging platforms are WordPress and Google’s Blogger .
A 2008 (peer-reviewed) article on medical bloggers noted:
“Medical bloggers are highly educated and devoted writers, faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people think are major motivators for bloggers. Medical bloggers frequently pick up new stories from the mainstream media… [and, as a result] influence medical and health policy” (Kovic, 2008)
Top Fifty (50) Health and Medical Bloggers http://hlwiki.slais.ubc.ca/index.php/Top_Health_%26_Medical_Bloggers
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Blogs (cont’d)
Aims: Individual blogs serve to improve communication, foster discussion and reflection between actors in healthcare systems (e.g., doctors, allied care providers, and patients). They are commonly used in (continuing) medical and health education.
Challenges: Two major barriers in blogging stem from large numbers of blogs and bloggers, and the challenges of verifying a blogger's identity. Some medical bloggers say that there has been a drop in blogging interest due to hybrid blogging and social networking tools like Twitter.
Ethical issues: The quality of information on blogs is diverse and linked to authors and their reputation on the health blogosphere. Two not-for-profit groups - The Health on the Net Foundation and The Healthcare Blogger Code of Ethics - foster ethical conduct and high quality information. Both “endorse” bloggers through an electronic ribbon system as criteria are met by the blog. The ribbons are subsequently embedded into the blog by its authors.
Further reading:
BMJ Blogs http://blogs.bmj.com/ Grand Rounds (A summary of the best blog posts for the week)
http://getbetterhealth.com/grand-rounds/ Kovic I, Lulic I, Brumini G. Examining the medical blogosphere: an online survey of
medical bloggers. J Med Internet Res. 2008. http://www.jmir.org/2008/3/e28/ Mesko B. How to create and manage a medical blog. http://www.webicina.com/how-to-
create-and-manage-a-medical-blog/inside-the-medical-blogosphere/
___________________________________________________________________________Social media for health librarians: a manual to support your learning
Giustini, Hooker | OVHLA May 2012
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Wikis
Definition: A wiki is a website where content can be quickly and easily edited. They are used to support collaboration and feature multimedia such as slides, photographs and video. Some wikis allow anyone to edit but others are password-protected. The openness and accessibility of wikis make them somewhat controversial due to open editorial policies and weak safeguards.
Also, a wiki is:…a collaborative web site where each visitor can participate in the editorial content…
Background: The best-known wiki is Wikipedia with ~4 million articles in English. Several wikis have available in medicine such as Ask Dr Wiki, Ganfyd (UK), Medpedia (US).
http://www.medpedia.com/
Key characteristics of wikis:
Open, collaborative, easy to use and dynamic A ‘living document’; designed to share knowledge, research and collections of resources No knowledge of HTML is needed. Some simple coding may be necessary to format
pages but visual editors are now often used.
Aims:
Wikis are used to assemble and present information on specific topics (e.g., Wikipedia) Wikis can be used to centralize information, create communal knowledge and provide
opportunities for team building and knowledge creation. Wikis provide an environment where communities of learning and practice can be
developed and so that researchers can share ideas and peer-review manuscripts Wikis may be used for note-taking at meetings, journal clubs and discussion groups
___________________________________________________________________________Social media for health librarians: a manual to support your learning
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Wikis (cont’d)
Challenges:
“...training is required to make people comfortable when using wikis; collaborators or teams should be given incentives of some kind to contribute.” HLWIKI Canada
“...the very process of collaboration [on wikis] leads to a Darwinian type 'survival of the fittest' [and] these resources can be assured through careful monitoring... Empirical research is needed
[however] to build our pedagogic evidence base about these tools in the context of medical/health education” (Kamel Boulos, 2006)
http://hlwiki.ca/
Key sites and platforms:
Ask Dr Wiki (US), Ganfyd (UK), Medpedia(US), MedSkills wiki project (Europe) Mediawiki – locally-hosted, same software that Wikipedia is built on Wikispaces & PBworks easy “cloud-based” wikis (no local maintenance of software)
Further reading:
Murray S, Giustini D, Loubani T, Choi S, Palepu A. Medical research and social media: Can wikis be used as a publishing platform in medicine. Open Medicine. 2009;3:121–2.
Younger P. Using wikis as an online health info source. Nurs Stand. 2010;24(36):49-56. Zickuhr K, Rainie L. Wikipedia, past and present. Pew Internet & American Life Project.
January 2011. http://pewinternet.org/~/media//Files/Reports/2011/PIP_Wikipedia.pdf
___________________________________________________________________________Social media for health librarians: a manual to support your learning
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Definition: Twitter is a “microblogging” service that allows networks of users to send short updates to each other in less than 140 characters. In 2012, it is considered one of the fastest growing social networking sites after Facebook. Consequently, Twitter is a global platform for information dissemination, social networking and real-time communication.
Background: Launched in 2007 as a tool for personal updates shared by cell phone, Twitter has expanded in popularity due to its simple way to connect with others. Twitter has an estimated 190 million users, generating 65 million tweets a day and more than 24 billion search queries per month. Today, Twitter allows for updates to be sent using SMS but has expanded to include software for the Web as well as smartphones (e.g. iPhone, Android, Blackberry).
Key characteristics:
Platform for sharing short updates (tweets) of 140 characters or less Tweets often include links (URLs) or “mentions” of other Twitter users Personalized homepage (stream) includes updates from people you choose to follow By including a topic keyword preceded by a ‘#’, users can find and track only those
tweets related to a specific topic (e.g. #ehealth) or event (e.g. #ovhla12) All tweets are public by default, but may be made private
Uses:
Sharing links and opinions about news/literature (e.g. blog posts, literature) Short conversations with other users and sharing of personal/professional expertise. Finding and collecting a broad view of current news and important events in real-time
Challenges:
Detailed conversations and debate are difficult in 140 characters Tweets are meant for consumption by the public; some may be uncomfortable with the
“broadcast” nature of Twitter Spam and fake accounts are common. Requires proactive maintenance of your followers
___________________________________________________________________________Social media for health librarians: a manual to support your learning
Giustini, Hooker | OVHLA May 2012
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Twitter (con’t)
Recommended Twitter users in health libraries:
@Berci: Medical doctor, founder of Webicina.com, health 2.0 consultant, blogger, Second Life resident, Wikipedia administrator doing PhD in genetics
Canadian health librarians that Twitter @DrVes: Assistant Professor at University of Chicago, Allergist/Immunologist, Internist
Former Cleveland Clinic Assistant Professor and NEJM Advisory Panel Member @pfanderson: single mom, emerging technologies librarian, ehealth, informatics,
searchengines, web2.0, MODERATE, ♫, quilts/yarn/origami, food, iaido. @laikas: Medical Librarian, scientist, mom, wife and human Build your Twitter network http://wefollow.com/twitter/medicine
Recommended hashtags:
A hashtag is a commonly used way to index or “tag” conversations to find relevant information on Twitter with ease.
#hcsm: “Healthcare communication and social media” #hcsmca: Healthcare communication and social media in Canada #med2: Medicine 2.0 Other hashtags to explore: #ehealth, #healthlit, #pharma
Further reading: Baumann P. 140 Health Care Uses For Twitter.
http://www.slideshare.net/philbaumann/140-health-care-uses-for-twitter-presentation Chew C, Eysenbach G. Pandemics in the age of Twitter: content analysis of tweets during
the 2009 H1N1 outbreak. PLoS One. 2010;5(11):e14118. Hawn C. Take two aspirin and tweet me in the morning: how Twitter, Facebook and
other social media are reshaping health care. Health Affairs. 2009;28(2):361-368. Mandavilli A. Peer review: trial by Twitter. Nature. 2011;469(7330):286-7.
Other Information sharing tools: Slideshare “…like a YouTube for presentations and PDFs”
http://etechlib.wordpress.com/2012/04/10/starting-slow-with-social-media-slideshare-example/ “Pinterest for Academics”. Slideshare presentation
http://www.slideshare.net/joseph.murphy/acrl-webcast-pinterest-for-academics Tumblr for libraries http://theunquietlibrarian.wordpress.com/2011/08/06/tumblr-is-more-
than-porn-tumblr-for-inviting-participation-and-conversations-for-learning/
___________________________________________________________________________Social media for health librarians: a manual to support your learning
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Social networking
Definition: A social networking service is an online platform that focuses on building social relations among people, who share interests, backgrounds or activities. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. – Wikipedia
Background: Web-based social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders. Beginning primarily as social systems that mimicked offline social structures (i.e., connecting people who had already met in a non-digital environment), increasingly social networks are being built between people who share things in common, but have no prior connection to one another.
Key characteristics: A social network service consists of a profile of each user, social links and other services Digital objects are shared and commented on; a digital community can be created User profiles provide sections dedicated to comments from friends and others Users often have the ability to create groups that share common interests or affiliations,
upload or stream videos and hold discussions A recent social networking phenomenon is Location-based social networking sites that
attempt to provide more context to your local environment, using GPS.
Opportunity: Since library work inevitably involves interactions with communities of users, social networking is a digital extension of our liaison activities. This work may be more important in the years ahead given the ubiquity of online access, the limited use of physical libraries, and the need to share knowledge with our clients, and each other.
For example, Library Thing is a library social networking site. It offers a place for members to register the books they are reading, and promotes social interaction, book recommendations, self-classification and monitoring of new books.
___________________________________________________________________________Social media for health librarians: a manual to support your learning
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Social networks (con’t)
Challenges: One of the problems with many SNSs is personal data collection. Along with your connections and interactions on the site, your personal data is often sold to advertisers. SNSs provide mechanisms to create personal pages and create content such as digital photographs, music, short videos and more. Networks form around this content, and members link these pages to their friends’ content while searching for new friends. But, it is not always clear who “owns” the information shared on social media sites, and to what ends it is being used.
Social networking: Facebook : world’s largest social network (900 million members) LinkedIn : social network primarily for business contacts and working professionals Foursquare : location-based social network based on “checking in” to local businesses
and locations using your GPS-enabled smartphone Highlight : “ambient” location-based social network that tracks your movements
continuously and provides updates about who is near you as you move around
Further reading: Babad M. Facebook’s percentage of population is mind-boggling. Globe & Mail . 23 April
2012. Use of Facebook in academic health sciences libraries. J Med Libr Assoc. 2009; 97(1):
44–47A. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2605034/ Online social networks in Healthcare and Libraries
http://www.slideshare.net/umhealthscienceslibraries/online-social-networks-in-healthcare-libraries
Phillips NK. Academic library use of Facebook: building relationships with students. J Acad Librarianship . 2011;37(6):512-522.
• Garner J, O'Sullivan H. Facebook and the professional behaviours of undergraduate medical students. Clinical Teacher. 2010;7(2):112-5.
• MacDonald J, Sohn S, Ellis P. Privacy, professionalism and Facebook: a dilemma for young doctors. Medical Education . 2010;44:805–813.
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Map social media to your needs
Social media may allow you to:
1. Create customized information streams from people you trust – to deal with information overload
2. Share ‘real-time’ information and evidence with your networks3. Create shared value (esp. wikis) 4. Exchange information on the go, particularly with mobile devices5. Engage in daily, informal learning ("spaced education")6. Do some work in knowledge translation; talk about medical evidence in plain language7. Share informal feedback and ideas for “peer review”8. Develop digital “communities of practice” 9. Extend research beyond reach of traditional healthcare information channels10. Contribute to evidence-based web 2.0 11. Develop fluency in the differences between forms of social media (and other forms of
communication medium/message) 12. Evaluate the technologies and literacies of using these tools13. Practice writing skills and see how your writing (and thinking) changes with participation14. Use Twitter for a time to get a sense of being connected but understanding your
network on different levels 15. See patterns emerge on the social web over time16. Make connections with people to form a network by connecting to existing relationships
or by creating new relationships 17. Understand how social media spaces influence your digital identity 18. Position yourself, and your library, as a resources for advice and technological expertise
___________________________________________________________________________Social media for health librarians: a manual to support your learning
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Social media framework: POST Method2
POST stands is an acronym that stands for People, Objectives, Strategy and Technologies
POST is a good way to define your objectives and priorities in using social media. By identifying parts of your personal social media strategy, you can clarify a clearer vision and purpose for your use of social media. By having appropriate goals, strategies and tools, you are more likely to have a positive experience using social media as a health researcher.
P is for PeopleWho are the people you want in your network? Imagine you were entering health and want to build a network of contacts. You have many choices about who to get to know, which organizations to join, and which meetings to attend. Do you want mentors, colleagues, strategic partners, researchers, physicians or other health providers?
O is ObjectivesWhat are your primary objectives for using social media? Your objectives must be clearly formulated. Your objectives can be to support existing research, networking and communication with collaborators, introducing a new project, etc.
S is StrategyWhat social media strategy will you use? How will you find and create content to share with your network? Are you trying to improve communication between research team members or are you looking to advertise a product? Is your organization in an exploratory phase? Or are you ready to establish guidelines or writing a policy for your employees?
T is TechnologyWhat technologies will you use? Many tools are chosen depending on the goals of the user. Will you have a blog and a Twitter profile? Will you explore LinkedIn and Facebook, or start a wiki? Consider your People, Objectives and Strategy to select the tool(s) that suit your needs.
BONUS: M is for Method
Advanced users may consider adding an “M” to POST for METHOD or MEASUREMENT. Will you track your social media use? Social media metrics, analytics and influence tools can be used to gather information on how people are interacting with your social media profiles.
2 The POST Method is taken from “Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
___________________________________________________________________________Social media for health librarians: a manual to support your learning
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POST Method Implementation Plan
Social media project _____________________________________________________________
Organization | Department _______________________________________________________
Implementation date ____________________________________________________________
(P) – PeopleWith whom do you want to communicate? Who will be reading and commenting on your social media? Who are you trying to engage?
(O) – Objectives (or purpose)Why do you want to establish a digital presence? What do you want to accomplish? What do you plan to achieve with this social tool? Inform? Encourage dialogue? Share information? What kind of information? How will this differ from your primary Web site?
(S) – StrategyHow will you ensure your strategy will be successful?
(T) – Technology (tools)Which social media tool will you use?
(M) – Methods • Who will manage and maintain your accounts? Who will be your administrator? • How will you measure success? What metrics will you use?• How often will the tools you selected be updated? (Depending on type of tool, updates
may be expected frequently.) • How will you promote your social media presence? • How will you make connection to your official web sites?
___________________________________________________________________________Social media for health librarians: a manual to support your learning
Giustini, Hooker | OVHLA May 2012
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Using Social Media: Tips and Best Practices
Ask yourself: who is your audience? Who do you want to include in your network? How much interaction do you want? Once in a while, every day? Do you want local, national or international contacts in your network? Do you want synchronous or asynchronous contact? Or a mix? Find out whether the learning curve with social media is sharp and find a buddy Do you want to start a blog? A wiki? How much upkeep is required? Select your social media tools based on your needs, or needs of your organization
Start (and keep) it simple
Start with reading some of the literature Start following a few blogs Start with basic activities and test the digital space(s)
Be yourself
Be honest about who you are, your knowledge, your limitations – earn respect Own up to any gaffes Do not use pseudonyms or false identities Ensure that you are familiar your privacy settings Not much different than email, or conversations face-to-face!
Participate and share
Networks are built on trust and reciprocity Others want to hear from you! Be willing to contribute to the conversation Connect with any people you know first, and ask them how to get started
Keep up to your network
Know what people in your network are saying, and what they might want Let people know what you think Share (or re-share) something new or exciting a few times a week
Choose what tools you want to use
Find tools and approaches that fit for you and that you enjoy Use the POST method or devise your own framework Keep in mind many tools (Blogs, Wikis and Twitter) can work together
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Health librarian coordinates:
Dean GiustiniUBC Biomedical Branch Librarian
UBC LibraryContinuing Education, HLABC
[email protected]://blogs.ubc.ca/dean
http://twitter.com/giustiniWiki: http://hlwiki.ca
Daniel HookerMarketing and Communications Coordinator
UBC eHealth Strategy OfficeCommuncations, HLABC
[email protected]@danhooker
http://hlwiki.ca
All materials used in this workshop are available on our wiki:http://hlwiki.slais.ubc.ca/index.php/Ottawa_Valley_Health_Libraries_Association,_Social_media_in_health_libraries,_May_2012
___________________________________________________________________________Social media for health librarians: a manual to support your learning
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Workshop Evaluation
(Circle your response to each item)
1. This workshop met your expectations
Strongly Agree Neutral Disagree Strongly Agree Disagree
2. The pace of the workshop was appropriate
Strongly Agree Neutral Disagree Strongly Agree Disagree
3. The workshop content was relevant to evidence-based practice
Strongly Agree Neutral Disagree Strongly Agree Disagree
4. The materials distributed for the workshop were useful
Strongly Agree Neutral Disagree Strongly Agree Disagree
5. I would like to try social media as a result of this workshop
Strongly Agree Neutral Disagree Strongly Agree Disagree
6. The most useful things I learned during this workshop were:
7. If you want the facilitator to follow-up with you on any of the topics covered in this workshop; please leave your contact details below:
___________________________________________________________________________Social media for health librarians: a manual to support your learning
Giustini, Hooker | OVHLA May 2012
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