canadian mortgage professional media kit

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PUBLICATIONS MAIL AGREEMENT #41261516

SPECIAL FOCUS Technological lifesaversREFERRER SERIESAppraisingaccountants

PROFILESheila Hawkins

Top 3 banks swap order

PLUS:

Exclusive:2nd Annual Brokers on Banks Survey Results

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Survival of the fi ttestCMP Brokers on Non-Banks survey results

CMP Top 25 Commercial Brokers survey form enclosed

2nd Annual

SPECIAL FOCUS New immigrant productsOUTSIDER INSIGHTMortgage industry predictions

PROFILEDale Bilton

SPECIAL FOCUS

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FOCUS Broker training

REFERRER SERIESLeveraging real estate relations

PROFILEDon Stoddart

The rise of the broker-branded mortgage

Published monthly Canadian Mortgage Professional (CMP) is Canada’s leading independent magazine for mortgage brokers and professionals. Launched in 2005, its pages are dedicated to all the latest news, developments and changes that affect the industry along with dedicated sales and marketing features that enable Canadian mortgage brokers to further develop their businesses.

With over 10,000 copies distributed every month, CMP is the most effective way to reach professionals throughout Canada’s mortgage broking industry.

CMP has evolved into more than just a magazine. Each quarter, a separate CMP Guide publication now accompanies the magazine, with each taking an in-depth look at a pertinent broker-related topic. Previous CMP Guides have focused on insurance, commercial lending, sub-prime lending and more. Furthermore, CMP is closely associated with the hugely popular annual Mortgage Awards event, which in 2009 will cover 21 award categories and promises to attract more than 500 industry professionals from across the country.

And, in other industry firsts, later this year the magazine will launch a comprehensive mortgage broker service directory and wall planner.

2008/09 media information

www.canadianmortgageprofessional.com

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CMP provides essential reading for everyone in, and related to, the mortgage industry - from the CEOS of large broker groups to single operators. CMP is dedicated to providing a monthly forum for industry debate along with the very latest news, features and profiles that keep mortgage bro-kers ahead of the game.

IN EVERY ISSUENews The only dedicated mortgage and mortgage broker news section, covering the latest issues and stories of importance to mortgage professionals throughout Canada. This includes appointments and upcoming events.

News AnalysisTaking an in-depth look at a topic or issue that’s particularly important to the mortgage brokerage industry.

Cover StoryThe hottest and most pertinent topics covered in-depth with input and commentary from mortgage leaders and professionals in the know.

Sales Tips‘Real world’ sales techniques that help mortgage brokers achieve more business. From building a rapport to closing, every issue provides invaluable information on how even the most experienced of mortgage brokers can achieve more sales.

InsightA case study report from within one of Canada’s leading mortgage brokers.

MarketingHow to effectively market yourself and your brokerage. From local radio ads and sponsorship to di-rect mail and networking guides. All marketing features are written to support and inform all mort-gage professionals - from the single operators to the large groups looking at national campaigns.

Provider SpotlightCMP profiles and discusses what specific lenders are offering brokers in terms of products and services.

FocusProviding brokers with an in-depth look at what’s available in a specific product, service or market category.

ProfileEvery issue CMP interviews a leading personality and achiever from within the industry. What are his or her secrets to success? What do they love about their industry? How did they get into it? What advice and wisdom can they offer others?

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editorial NEW! CMP Top 50 (residential) brokers Launched in 2008, the Top 50 features those brokers lending out the highest amounts of residential mortgages in Canada.

NEW! Broker Sentiment PollA new addition to the CMP survey stable, this article, which will run for the first time early next year, will ask brokers to evaluate the strength of both their businesses and that of the mortgage brokering industry for the year previous and the 12 months ahead.

NEW! CMP Top 25 commercial brokersAlso launched in 2008, the Top 25 focuses on brokers lending out the highest amounts of commercial mortgages in Canada.

NEW! CMP Wall Planner (calendar)Another addition to the CMP product range, this 33” by 21¾” wall planner (calendar) will include a complete listing of important broker-related dates for 2009, along with public holidays broken down by province.

CMP Mortgage Awards winners wrap A complete summary of who won what at the CMP Mortgage Awards, which is to be held on April 3, 2009.

SuperbrokersA complete run down of the who’s who of the mortgage brokerage networks in Canada, and what each offers brokers who join them.

Brokers on Banks surveyEach year brokers rank the banks in relation to six categories, including products, service and rates, with the banks retaining right of reply.

Brokers on Non-banks surveySimilar to the Brokers of Banks survey, brokers provide feedback on the non- banks they use, with the same organizations having the option of responding to the results.

CMP GuidesEach quarter, the CMP editorial team puts together a separate stand-alone publication on an important broker-related topic. These guides, which are distributed with CMP, have to date focused on sub-prime lending, Insurance, Commercial lending, Guide to a broker’s first year and beyond, Investment products.

SPECIAL FOCUS Eyeing the seniors market

REFERRER SERIESBrokers and financial planners

PROFILEGreg Williamson

PLUS:

Brokers on lenders survey form enclosed

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GOOD AS GOLD…CMP Canadian Mortgage Awards 2008 Winners

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SPECIAL FOCUS Technological lifesavers

REFERRER SERIESAppraisingaccountants



PLUS:


PLUS:


The commercial scope of products

BROKER CASE STUDIES

Bob MacDonald • Cliff Sabirsh • Mike Lee • Shirley Wile

Commercial versus residential mortgages

Ten introductory steps to commercial lending

Ten advanced tips: Moving up from small commercial deals

Unique commercial deals

Guide to Commercial Mortgages

GUIDES

Guide to Commercial MortgagesISSUE 2

COVER STORY

PLUS:


Mortgage default or life insurance?The key to explaining different insurance types

BROKER CASE STUDIESAnn Pope-Todd • Monique Cornish • Peter Majthenyi

Can Canada sustain six mortgage insurance providers?Title insurance uncoveredCreditor life insurance

advantages

Guide to Insurance

GUIDES

Guide to Insurance

ISSUE 3

COVER STORY

profile•Ourreadersaretheindustry’sseriousprofessionalsanddecisionmakers.

We reach over 10,000 dedicated, active mortgage brokering professionals every month, which provides desirable demographics delivering a high-value target to advertisers

•ArecentCMPreadersurveyrevealedstrongreadersatisfactionandusagerates

•ThemajorityofsurveyrespondentssaidtheyreadeveryissueofCMP•Readerssaidtheypassedontheircopyofthemagazinetointerested

colleagues•MostreaderssaidtheywerehappywiththeeditorialcontentinCMP,

relying on it to keep them informed of not only industry news but the latest products and services of relevance to them

•CurrentadvertiserstellusCMPprovidestherighttargetaudiencefortheirproducts and/or services

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CMP - Covering topics that truly matter to your business, Canadian Mortgage Professional is a must read for all mortgage industry professionals nationwide. As a lender in the sub-prime mortgage market, AGF Trust Company looks to form valuable partnerships that will help to benefit mortgage brokers and the industry alike. Our relationship with CMP is one of those partnerships that helps us to provide brokers with market information and product knowledge thereby providing brokers with innovative and unique solutions to be successful.Eric Larocque, Trust Marketing Manager, AGF Trust Company

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SPECIAL FOCUS Technological lifesavers

REFERRER SERIESAppraisingaccountants



PLUS:


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FOCUS Broker training

REFERRER SERIESLeveraging real estate relations

PROFILEDon Stoddart

The rise of the

broker-branded mortgage

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Ontario 44%

British Columbia26%

Alberta12%

Prairies11%Atlantic

7%

BY PROVINCE

Ontario 4,520 copies

British Columbia 2,720 copies

Alberta 1,320 copies

Prairies 1,217 copies

Atlantic 817 copies

Lawyers and related professionals 5%

Mortgage Brokers/Originators86%

Lenders 4%

Others including suppliers etc. 2%

Real Estate and Valuers3%

BY SECTOR

Mortgage Brokers/Originators 9,069 copies

Lenders 526 copies

Lawyers and related professionals 368 copies

Real Estate and Valuers 250 copies

Other sindunding suppliers etc. 381 copies

total distribution - 10,594

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Double page spread $6,300

Full page $3,300

Half page $1,950

Third page $1,650

Quarter page banner $1,500

Nominated position 15% loading

Company profilePage rate plus 15% loading

Frequency discounts12 issues – 12.5%

6 issues – 7.5%

Premium Positions

Inside Front Cover 45%

Outside and Inside Back Cover

45%

Pages 3 and 5 45%

Pages 7, 9 and 11 30%

Classified

1 x = $600 per insertion




Artwork SpecificationsPlease supply all artwork in PC format only. Either EPS, Tiff or PDF format with the following requirements:

All files must be 300 dpi high resolution with CMYK process colour

EPS files must be in outline path for all fonts and embed images

Tiff files must be in PC format, flatten with no layer

PDF files must be press optimised and embedded with images and fonts

All Double page ads and Full page ads must be in presss optimised PDF files

5mm bleed with crop marks are required for Double page ads, Full page ads and Panels ads to be supplied on artwork where specified

Ad files in Microsoft Word, Excel, PowerPoint or other software are NOT acceptable

Materials received should be in printable file with no conversion required

For all advertising inquiries, please contact:Scott Clarke Tel: 416 644 8740 ext [email protected]

Brendan DillonTel: 416 644 8740 ext [email protected]

KMI Publishing 100 Adelaide Street West, Suite 300, Toronto, Ontario M5H 1S3Tel: (416) 644 8740 Fax: (416) 203 8940 www.kmipublishing.com

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Double pageTrim: (w) 16.5” x (h) 10.875”Bleed: (w) 16.75” x (h) 11.125Type: (w) 16” x (h) 10.375”

Full pageTrim: (w) 8.25” x (h) 10.875”Bleed: (w) 8.5” x (h) 11.125”Type: (w) 7.75” x (h) 10.375”

Quarter Page BannerTrim: (w) 8.25” x (h) 2.6875Bleed: (w) 8.5” x (h) 2.9375Type: (w) 7.75” x (h) 2.4375

Half page (Horizontal)Type: (w) 7.25” x (h) 5”

No Bleed required

Half Page (Vertical)Trim: (w) 3.875” x (h) 10.875”Bleed: (w) 4.125” x (h) 11.125”Type: (w) 3.375” x (h) 10.375”

Third Vertical PanelTrim: (w) 2.6875” x (h) 10.875”Bleed: (w) 2.9375”x (h) 11.125”Type: (w) 2.1875” x (h) 10.375”

Third Horizontal PaneTrim: (w) 8.25” x (h) 3.625Bleed: (w) 8.5” x (h) 3.875Type: (w) 7.75” x (h) 3.125”

advertise

ClassifiedTrim: (w) 3.5171” x (h) 2.2805”Bleed: (w) 3.7671” x (h) 2.5305”Type: (w) 3.0171” x (h) 1.7805”

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Company or Product Profile

Full page $3,750

Double page $7,000

Loose leaf Insert $6,500*

Loose-leaf Out-Sert $6,500*

Full-page advertisement with stick on flyer/card etc.

$9,500*

Premium Double Page Stich In Insert *2 pages / 4 Sides (Position middle of the magazine)

$11,000

Double Page Stich in Insert 2 pages / 4 sides (position between signature pages – 2 Pages each end of the magazine)

$8,500*

Single Page Stich In Inset (One Page Two Sides)*

$5000

Belly Band $12,000*

All material to be printed by the client to printers specifications and sent to KMI Publishing for inserting, stitching etc.

Full-page advertisement with stick on flyer/card etc.

Belly Band

Single Page Stich In Inset

Double Page Stich in Insert

advertise




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Canadian Mortgage Professional Magazine has proven to be an important resource for our business. On more than one level, our company has experienced benefits from reading CMP. As a mortgage broker, the magazine is a great resource for us to access innovative sales and marketing techniques. From a more corporate perspective, the magazine keeps us current on the industry by reporting on personnel changes and the most significant company movements. CMP magazine gives our firm a new and better way to keep its finger on the pulse of the mortgage industry. GARTH ELLIS, President, VERICO Ellis Mortgages Canada

advertiseSite Profilewww.canadianmortgageprofessional.com is for Canadian mortgage brokers and other industry professionals looking for coverage on the latest news, mortgage-related product and service information and hot issues impacting their businesses.

Site benefitswww.canadianmortgageprofessional.com presents advertisers with a large mortgage broker readership who are committed to making a purchasing decision.

e-NewsletterThe CMP e-Newsletter is sent out to readers once a month, keeping them fully up-to-date about all things mortgage broker related. It’s yet another cost-effective way for an advertiser to target the 10,000-plus mortgage brokers across Canada.

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Advertising Spaces Website

1 Leaderboard Size - 728 x 90 (one position available) Cost – $1000

file type - gif, JPEG, Flash6 »maximum file size 29KB

2 Banner size - 468x60 location - run of site, section specific Cost – $850

file type - gif, JPEG, Flash6 maximum file size 29KB

e-NewsletterBanner size - 468x60 Cost – $850 per newsletter

file type - gif, JPEG » (note, flash files are not available on newsletter) maximum file size 29KB

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NOTE: When supplying a Flash6 file, you must also supply the backup creative in a separate gif or jpg file (so, supply two files, each no more than 29kb in size).

advertiseadvertiseWhy you should advertise with CMP

CMP provides a unique platform to access a high percentage of your target audience on a national scale »

Build awareness and brand loyalty with professionals who are well placed to utilize your services/products »

High reader response towards advertising that corresponds with specific editorial environment »

Engaging and un-biased editorial gives readers a more acceptable outlook on advertising messages »

CMP is a credible medium. Mortgage professionals turn to it as a source for information on new products »and services in the industry

More than 10,000 monthly copies are distributed »

Advertising booking and materials deadlines

Issue No Issue Month

Ad Booking Deadline

Ad Materials From Clients

3.11 Nov 16-Oct 20-Oct

3.12 Dec 13-Nov 17-Nov

4.1 Jan 11-Dec 12-Jan

4.2 Feb 05-Feb 09-Feb

4.3 Mar 05-Mar 09-Mar

4.4 Apr 02-Apr 06-Apr

4.5 May 30-Apr 04-May

4.6 Jun 28-May 01-Jun

2009 Wall Planner booking and materials deadline

Issue No Issue Month

Ad Booking Deadline

Ad Materials From Clients

Wall planner Dec 30 Oct 5 Nov

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KMI Publishing and Events, publisher of Canadian Real Estate and Canadian Mortgage Professional magazines, is based in Toronto, ON. KMI is part of Key Media, an Australian-based publishing and events company, which has a head office in Sydney, Australia, and further

offices in Hong Kong and Singapore. Key Media is a leading organizer of conferences, gala dinners, award ceremonies and events. Combined these include a packed calendar of professional education (to include conferences and seminars), trade shows, industry summits and award

ceremonies.

Key Media is also a leading publisher of specialist industry news maga-zines. Currently the company publishes Asian Legal Business China, Asian Legal Business Hong Kong, Asian Legal Business Singapore, Australian Broker, Australasian Legal Business, Canadian Mortgage Professional, Canadian Real Estate, HRM Singapore, Human Capital Australia, Mortgage Professional Australia, MPA Lender, Your Invest-

ment Property and Your Mortgage.

First Home Saver Account: Is it for you?

Buying Investing Managing BorrowingSeptember 2008 No.87 $9.95 (GST incl.) www.yourmortgage.com.au

$9.95 (incl. GST)

Move or improve?4 ways to profit from your upgrade

Save cash and avoid the traps

Wipe $105,000 off your loan and celebrate sooner!

GOODBYE MORTGAGE

First Homebuyer’s Guide Save $12,343 off your loan TOP 100 fastest growing suburbs

Buying your first home

Plus!

Debt consolidation

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NOW INSIDE

Expat brokersThe attraction of Australia

Target marketsCivil servants

Five minutes withSuncorp’s Brad Steele

PLUS

SUPERBROKERSCommission cuts

and consolidation

ISSUE 8.9

WINNER

Business-to-Business Magazine of the Year

(print run

less tha

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ABSP

2006BELL

AWARDS

FINALIS

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Business-to-Business Magazine of the Year

(print run

less tha

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ABSP

2006BELL

AWARDS

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INTERNATIONAL HR:

SwedenTEAMBUILDER:

Cricket legend John Buchanan

PROFILE:

Cancer Council

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HRISPROFILE:

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Corporate conflict: creating Respectful Workplace Programs

HR & GLOBALISATIONon the move

International sourcing &

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Delivering the CSR message

Adding Real Value: Dave Ulrich IS

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HR Tech & Outsourcing

The Seven Deadly Sins of HR: Lance J Richards

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6.7 ALB Special Report: Canberra 2008

Mergers in the making

John Denton interviewChallenging the status quo

Environmental law Towards a national trading platform

NEWSCOOs: Law firms expand the C-suite

www.legalbusinessonline.com DEALS ROUNDUP LATERAL MOVES UK, US REPORTS IN-HOUSE VIEW REGULATORY UPDATES

Sizing up the competition

cover.indd 2 16/07/2008 10:19:41 AM

www.canadianmortgageprofessional.com

canadian mortgage professional media kit

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