libraries, librarians, and social media, version 3
DESCRIPTION
Presented to the Prospect Heights Public Library District staff on January 25th, 2013.TRANSCRIPT
Libraries, Librarians, and Social Media
Balancing the personal and professional in social networking
Me
Leah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB: facebook.com/yolaleahSite: leahwhite.weebly.com
Why am I here?http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
The Plan
• Why be social?
• What social networks to join?
• Leah’s rules of the internet
• Tips and advice
• The best of the best (according to me)
Why be social?
• Personal
• Keep in touch
• Fun!
• Crowd-source ideas and collaborate
• Good for your career
Why be social?
• Institutional
• Varies
• Create meaningful relationships with your patrons
• Remind people about services
• Increase use of services
What to join? OMG SO MANY!
http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
The Major Players Explained with donuts
There are networks for everything.
But not for everyone.
What is your goal? Articulate it. Practice it.
Possible goals
• Do you want to share ideas and get feedback?
• Facebook, Twitter
• Do you want to be entertained while also creating content?
• Tumblr, YouTube
• Do you want to find a job or expand your career goals?
• LinkedIn, Facebook
My favorites for libraries and librarians
Leah’s Rules of the Internethttp://memegenerator.net/Philosoraptor
The Golden Rule Harsh but true.
Listen to Spiderman.Ask yourself, “Could this posting get me fired?” If the answer is yes, then don’t post it.
http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
The Internet never forgets.
Remember the “drunken pirate” scandal?
http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
And don’t BE the troll.It just makes them stronger.
Definition of a Troll
You are responsible. Keep your page clean.
Tips and Advice
Dealing with Inappropriate Content
• Personal
• Check in with your account
• Delete the comment
• Send a message
• Institutional
• Have a policy
• Enforce and follow it
Different sites have different cultures.
Be a lurker. Learn about the site before you jump in.
• Do
• be yourself
• respond to questions
• participate in memes
• #FollowFriday, Friday Reads
• Share ideas and resources
• Don’t
• be pushy
• ignore your account
• only post links to your blog or website
• be mean
Dos and Don'ts
It's about conversation. and promoting your brand
More on conversation
• “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)
• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly
to hide or not to hide that is the question
The Best of the Best my favs
Facebook: Lawrence Public Library, Threadless, Northwestern University Archives
Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide, Zappos.com: @Zappos_Service
Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove Public Library: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com
• Don’t be an idiot.
• Articulate your social networking goals.
• Join the networks that help you achieve your goals.
• Have fun!
All things considered
Thank you! psst follow me! @leahlibrarian
http://www.flickr.com/photos/theilluminated/5386099858/