social, digital & mobile in china 2014

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This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape in China in 2014. Packed with 95 slides covering platform preferences, behavioural usage and economic indicators, the deck presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.

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  • wearesocial.sg @wearesocialsg 1We Are Social CHINA DIGITAL LANDSCAPE 2014 WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA & STATISTICS we are social
  • wearesocial.sg @wearesocialsg 3We Are Social IF YOUD LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
  • wearesocial.sg @wearesocialsg 3We Are Social CHINA COUNTRY OVERVIEW
  • wearesocial.sg @wearesocialsg 4We Are Social TOTAL POPULATION INTERNET USERS MOBILE SUBSCRIBERS INTERNET PENETRATION URBAN MOBILE PENETRATION RURAL ACTIVE QZONE USERS QZONE PENETRATION CHINA: SNAPSHOT APR 2014 1,362,000,000 618,000,000 625,000,000 1,240,000,000 53% 47% 45% 46% 91% Sources: NBS of China, CNNIC, Tencent, MIIT of China. Qzone is Chinas largest active SNS
  • wearesocial.sg @wearesocialsg 5We Are Social 1,362,000,000 CURRENT POPULATION IN CHINA Source: NBS of China (accessed Apr 2014)
  • wearesocial.sg @wearesocialsg 6We Are Social 51% OF THE POPULATION IN CHINA IS MALE Source: NBS of China (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 7We Are Social 53% OF THE POPULATION IN CHINA LIVES IN URBAN AREAS Source: NBS of China (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 8We Are Social INTERNET USE IN CHINA
  • wearesocial.sg @wearesocialsg 9We Are Social 618,000,000 INTERNET USERS IN CHINA THERE ARE Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 10We Are Social THATS NEARLY TWICE THE POPULATION OF THE USA Sources: CNNIC (Jan 2014), US Census Bureau (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 11We Are Social 45% CHINA HAS AN INTERNET PENETRATION OF Sources: CNNIC (Jan 2014), NBS of China (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 12We Are Social 29% OF NETIZENS IN CHINA LIVE IN RURAL AREAS ONLY Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 13We Are Social 14% BUT IN 2013, RURAL INTERNET USERS IN CHINA INCREASED BY Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 14We Are Social INTERNET PENETRATION IN CHINA BY REGION BEING SHANGHAI 75% 71% GUANGDONG 66% Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 15We Are Social 25 HOURS ON THE INTERNET EVERY WEEK THE AVERAGE CHINESE NETIZEN SPENDS Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 16We Are Social 3.45 MB/S THE AVERAGE INTERNET CONNECTION SPEED IN CHINA IS Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)
  • wearesocial.sg @wearesocialsg 17We Are Social SHANGHAI HAS THE FASTEST INTERNET IN CHINA WITH A SPEED OF 5.4 MB/S, Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)
  • wearesocial.sg @wearesocialsg 18We Are Social 81% OF CHINESE NETIZENS ACCESS THE INTERNET VIA A MOBILE DEVICE Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 19We Are Social DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE MOBILES DESKTOPS 81% 70% LAPTOPS 44% Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 20We Are Social TOP ONLINE ACTIVITIES IN CHINA INSTANT MESSAGING ONLINE NEWS 86% 80% SEARCH ENGINE 79% ONLINE MUSIC 73% Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 21We Are Social 532,000,000 UNIQUE USERS OF INSTANT MESSAGING IN CHINA THERE ARE AT LEAST Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 22We Are Social 808,000,000 ACTIVE ACCOUNTS AT THE END OF 2013 QQ, CHINAS TOP MESSAGING PLATFORM HAD Source: Tencent (Mar 2014)
  • wearesocial.sg @wearesocialsg 23We Are Social 490,000,000 SEARCH ENGINE USERS IN CHINA THERE ARE AT LEAST Source: CNNIC (Dec 2013)
  • wearesocial.sg @wearesocialsg 24We Are Social SEARCH ENGINE USAGE IN CHINA APR 2014 98% 43% 39% 35% 24% SOGOU360BAIDU GOOGLE SOSO Source: CNNIC (Dec 2013)
  • wearesocial.sg @wearesocialsg 25We Are Social FASTEST GROWING ONLINE ACTIVITIES IN CHINA GROUP BUYING TRAVEL BOOKING +69% +62% ONLINE SHOPPING +25% ONLINE PAYMENT +18% Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 26We Are Social SOCIAL MEDIA USE IN CHINA
  • wearesocial.sg @wearesocialsg 27We Are Social 625,000,000 MONTHLY ACTIVE USERS QZONE, THE LARGEST SOCIAL NETWORK IN CHINA, HAS Source: Tencent (Mar 2014)
  • wearesocial.sg @wearesocialsg 28We Are Social THATS MORE THAN HALF OF FACEBOOKS GLOBAL MONTHLY ACTIVE USERS Sources: Tencent (Mar 2014), Facebook (Jan 2014)
  • wearesocial.sg @wearesocialsg 29We Are Social TOP SOCIAL NETWORKS IN CHINA APR 2014 600M 580M 556M 206M 160M RENRENTENCENT WEIBO WECHAT SINA WEIBO KAIXIN Sources: CIC (Dec 2013), Tencent, Sina, Renren and Kaixin (accessed Apr 2014) BY REGISTERED USERS
  • wearesocial.sg @wearesocialsg 30We Are Social TOP SOCIAL NETWORKS IN CHINA APR 2014 625M 355M 129M RENRENWECHATQZONE SINA WEIBO MOMO 45M 40M Sources: Tencent, Sina and Tech.qq.com (Mar 2014), Immomo.com (Feb 2014) BY MONTHLY ACTIVE USERS
  • wearesocial.sg @wearesocialsg 31We Are Social 37% OF CHINESE SOCIAL NETWORK USERS USE ALL OF WEIBO, WECHAT AND SNS Source: CNNIC (Nov 2013)
  • wearesocial.sg @wearesocialsg 32We Are Social 46% OF CHINESE SOCIAL NETWORK USERS USE BOTH WEIBO AND WECHAT Source: CNNIC (Nov 2013)
  • wearesocial.sg @wearesocialsg 33We Are Social 355,000,000 MONTHLY ACTIVE USERS WECHAT, THE POPULAR MESSAGING APP OWNED BY TENCENT, HAS Source: Tencent (Mar 2014)
  • wearesocial.sg @wearesocialsg 34We Are Social THAT'S 79% OF WHATSAPPS TOTAL GLOBAL MONTHLY ACTIVE USERS Sources: Tencent (Mar 2014), WhatsApp (Feb 2014)
  • wearesocial.sg @wearesocialsg 35We Are Social 74% OF WECHAT USERS CHECK WECHAT AFTER THEIR MEAL Source: CNNIC (Nov 2013)
  • wearesocial.sg @wearesocialsg 36We Are Social TIMING OF WECHAT USAGE AFTER MEAL BEFORE SLEEP 74% 73% WHILE COMMUTING 55% AT WORK OR STUDY 51% Source: CNNIC (Nov 2013)
  • wearesocial.sg @wearesocialsg 37We Are Social 75% OF WECHAT USERS ARE USING MOMENTS, THE TIMELINE FEATURE Source: CNNIC (Nov 2013)
  • wearesocial.sg @wearesocialsg 38We Are Social TOP ACTIVITIES ON WECHAT TEXT MESSAGING VOICE MESSAGING 92% 90% USING MOMENTS 75% GROUP CHATTING 62% Source: CNNIC (Nov 2013)
  • wearesocial.sg @wearesocialsg 39We Are Social 129,000,000 MONTHLY ACTIVE USERS SINA WEIBO HAS Source: Sina (Mar 2014)
  • wearesocial.sg @wearesocialsg 40We Are Social Source: Sina Weibo Data Center (Dec 2013) MORE THAN HALF OF SINA WEIBOS USERS WERE BORN AFTER 1990
  • wearesocial.sg @wearesocialsg 41We Are Social 73% OF SINA WEIBO USERS ACCESS WEIBO FROM MOBILE Source: Sina Weibo Open Platform (accessed Apr 2013)
  • wearesocial.sg @wearesocialsg 42We Are Social TIMING OF WEIBO USAGE AFTER MEAL BEFORE SLEEP 65% 62% AT WORK OR STUDY 39% WHILE COMMUTING 38% Source: CNNIC (Nov 2013)
  • wearesocial.sg @wearesocialsg 43We Are Social TOP ACTIVITIES ON WEIBO SHARING INFORMATION READING NEWS 70% 70% MAKING POSTS 65% ENJOYING VIDEOS/MUSIC 52% Source: CNNIC (Nov 2013)
  • wearesocial.sg @wearesocialsg 44We Are Social 404,000 CORPORATE WEIBO ACCOUNTS ON SINA WEIBO THERE ARE ALREADY Source: Sina Weibo Data Center (Dec 2013)
  • wearesocial.sg @wearesocialsg 45We Are Social $56,000,000 IN Q4 2013, SINA WEIBO GENERATED AN ADVERTISING REVENUE OF Source: Sina (Feb 2014)
  • wearesocial.sg @wearesocialsg 46We Are Social 163% IN Q4 2013, SINA WEIBOS ADVERTISING REVENUE SAW Y-O-Y GROWTH OF Source: Sina (Feb 2014)
  • wearesocial.sg @wearesocialsg 47We Are Social 820,000 USERS IN CHINA FACEBOOK HAS AROUND Source: Facebook (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 48We Are Social 4,000,000 USERS IN CHINA LINKEDIN HAS OVER Source: LinkedIn (Feb 2014)
  • wearesocial.sg @wearesocialsg 49We Are Social DAJIE TIANJI 24 M 18 M USERS ON TOP PROFESSIONAL SOCIAL NETWORKS IN CHINA Sources: Dajie.com (accessed Apr 2014), Tianji.com (accessed Apr 2014)
  • wearesocial.sg @wearesocialsg 50We Are Social 200,000,000 MONTHLY UNIQUE VISITORS DOUBAN, A POPULAR INTEREST- BASED SNS IN CHINA HAS Source: Douban (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 51We Are Social ONE THIRD OF MOVIE VIEWERS IN CHINA ARE DOUBAN USERS Source: Douban (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 52We Are Social 428,000,000 ONLINE VIDEO VIEWERS IN CHINA THERE ARE AT LEAST Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 53We Are Social 400,000,000 UNIQUE VIEWERS EVERY MONTH YOUKU AND TUDOU, THE TOP CHINESE ONLINE VIDEO SITES, ATTRACT Source: Youku Tudou Inc. (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 54We Are Social THATS 40% OF YOUTUBES GLOBAL UNIQUE USERS Sources: Youku Tudou Inc. (accessed Mar 2014), YouTube (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 55We Are Social 58% OF CHINESE ONLINE VIDEO USERS WATCHED VIDEOS ON MOBILE IN 2013 Source: CNNIC (Jan 2014)
  • wearesocial.sg @wearesocialsg 56We Are Social MOBILE PHONE USAGE IN CHINA
  • wearesocial.sg @wearesocialsg 57We Are Social 1,240,000,000 THE NUMBER OF MOBILE PHONE SUBSCRIPTIONS IN CHINA IS Source: MIIT of China (Mar 2014)
  • wearesocial.sg @wearesocialsg 58We Are Social THATS MORE THAN 6 TIMES THE POPULATION OF BRAZIL Sources: MIIT of China (Mar 2014), US Census Bureau (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 59We Are Social 91% CHINA HAS A MOBILE SUBSCRIPTION PENETRATION OF Sources: MIIT of China (Mar 2014), MBS of China (accessed Mar 2014)
  • wearesocial.sg @wearesocialsg 60We Are Social 640,000,000 UNIQUE MOBILE PHONE USERS IN CHINA THERE ARE AROUND Source: GSMA Intelligence
  • wearesocial.sg @wearesocialsg 61We Are Social THE AVERAGE PHONE USER IN CHINA HAS 1.95 ACTIVE MOBILE SUBSCRIPTIONS Sources: extrapolated fr