60%

63%

25%

50%

Purchased a product/service online after reading a positive review

Purchased a product/service online after seeing an image/post of it on social media

PurchaseONLINE

DIGITAL COMMERCE IN US & CHINADIGITAL COMMERCE LANDSCAPE

ROLE OF SOCIAL MEDIA EMERGING TECH BARRIERS

OMNICHANNEL BROWSING AND RESEARCHING

% WHO HAVE SHOWROOMED

*AMONG ONLINE

SHARE OF TOTAL MONTHLY PURCHASES

Hackers/ Identity theft

Personal information/ privacy

% LIKELY TO USE MULTIPLE DEVICES FROM RESEARCH TO PURCHASE

DIGITAL COMMERCE IS HIGHLY PREVALENT AMONG US AND CHINESE ONLINE ADULTS; CHINA IS MORE ROBUST ON MOBILE

ONLINE REVIEWS HAVE A GREAT IMPACT ON PURCHASE DECISIONS; SOCIAL POSTS MATTER MORE IN CHINA

EMERGING TECHNOLOGIES PRESENT A NEW OPPORTUNITY TO DIGITAL COMMERCE WITH PLENTY OF ROOM TO GROW

INFORMATION SAFETY CONCERNS LINGER AMONG ONLINE SHOPPERS

OMNICHANNEL OPPORTUNITIES ABOUND IN BOTH COUNTRIES

Ever

All the time/Most of the

time

93%71%

38%23%

23%

18%

31%

HAVE USED FOR ONLINE SHOPPING

INTEREST IN SEEING ON MORE SITES/APPS

24601

Browse first IN-STORE

Browse first ONLINE

84%

IN-STORE

ONLINE*

COMPUTER

MOBILE

COMPUTER

MOBILE

other

43%

67%

46%42%

30%

13%16%

29% ONLINE + OFFLINE

HYBRID

PurchaseIN-STORE

COMPUTER75

PLATFORMS FOR SHOPPING:

Purchased products/services in

the past 12 months

89%

75%

25%

52%

48%

6%

42%

53%

6%

59%

35%

13%

CNUS CNUS

AUGMENTED REALITY

39%

67%

VIRTUALREALITY

36%

68%

360 PRODUCTVIEW

22%

31%

24%

35%

59%

49%

58%

69%

US

Security of personal information

Product authenticity

Scams

CN

%

MOBILE34%

COMPUTER72%

MOBILE67%

PRIMARY SECURITY CONCERNS

24601