digital crew-china digital conference
TRANSCRIPT
Ophenia Liang
[email protected]/in/ophenialiangWeChat ID: Ophenia
Multilingual Digital Marketing Agency
A story of search…
Language Culture Red-tape
¥ 4,000,000,000,000
Digital landscape
Australia China
Cranberry
Kangaroo essence
Collagen
Prostate
Spider veins
Fish oil
Astaxanthin
Vitamin D
Health supplement
Protect liver
Health Supplement Industry - Keyword search volume (AUS)
Australian properties
Sydney properties
Melbourne properties
Investment migration
Brisbane properties
Buy properties
Auctions
Invest in property
Property Industry - Keyword search volume (AUS)
Bellamy
Australian milk powder
Milk powder
Goat milk powder
Infant formula
Adult milk powder
Formula milk powder
Dairy Industry - Keyword search volume
Chinese visitors
E-commerce
Conversion RateAverage Order
ValueAll Visitors 0.78% $xxxChinese Visitors 1.06% $yyyDifference 36% 311%
Baidu
Health Supplement Industry - Keyword search volume (Google in AUS)
Cranberry
Kangaroo essence
Collagen
Prostate
Spider veins
Fish oil
Astaxanthin
Vitamin D
Health supplement
Protect liver
Cranberry
Kangaroo essence
Collagen
Prostate
Spider veins
Fish oil
Astaxanthin
Vitamin D
Health supplement
Protect liver
Health Supplement Industry - Keyword search volume (Baidu in CHINA)Keywords Desktop Mobile Bid
search Daily search Daily (RMB)
++++++++++
==========
4300
700
4300
10200
8100
12400
970
2320
4800
330
Australian properties
Sydney properties
Melbourne properties
Investment migration
Brisbane properties
Buy properties
Auctions
Invest in property
Property Industry - Keyword search volume (Google in AUS)
Keywords Desktop Mobile Bid search Daily search Daily
(RMB)
Property Industry - Keyword search volume (Baidu in CHINA)
Australian properties
Sydney properties
Melbourne properties
Investment migration
Brisbane properties
Buy properties
Auctions
Invest in property
++++++++
========
1460
40
430
6200
6200
6100
960
160
Dairy Industry - Keyword search volume (Google in AUS)
Bellamy
Australian milk powder
Milk powder
Goat milk powder
Infant formula
Adult milk powder
Formula milk powder
Keywords Desktop Mobile Bid search Daily search Daily
(RMB)
Dairy Industry - Keyword search volume (Baidu in CHINA)
Australian mild powder
Bellamy
Milk powder
Goat milk powder
Infant formula
Adult milk powder
Formula milk powder
+++++++
=======
540
1610
5600
1200
760
200
170
Baidu Search Engine Marketing (SEM)
7/22/2
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7/28/2
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7/31/2
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9/26/2
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10/2/2
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10/5/2
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10/8/2
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10/11/2
015
10/14/2
015
10/17/2
0150.00
200.00
400.00
600.00
800.00
1000.00
1200.00
1400.00
Baidu SEM Campaign Performance – 3 months period
CPA Spend
Baidu SEM Campaign Performance
Chinese Search Engine Optimisation
SitemapsContent optimisation
Site speedLink building
A journey of Baidu SEO – Real case!
SEO audit & fix
Baidu penalty
Penalty removed
Chinese New Year
Recap
• Chinese are on Google Australia• Baidu paid search is like AdWords• Baidu SEO is Google SEO 3 years ago
The end of the search story…
is only the beginning…