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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1 Rural Broadband End to End WiMAX Solutions January 21, 2010 Ken Gawelek Worldwide Service Provide Mobile Sales Practice Business Development Changing the Economics of the Radio Access Network

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Page 1: Rural Broadband - images.tmcnet.com · o Deploying Cisco RAN can solve the 30-50% indoor coverage holes o Stronger indoor coverage means that Service Providers can focus on capacity

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1

Rural Broadband End to End WiMAX Solutions

January 21, 2010

Ken Gawelek Worldwide Service Provide Mobile Sales Practice Business Development

Changing the Economics of the Radio Access Network

Page 2: Rural Broadband - images.tmcnet.com · o Deploying Cisco RAN can solve the 30-50% indoor coverage holes o Stronger indoor coverage means that Service Providers can focus on capacity

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 2

Ken Gawelek - Cisco Systems World Wide Service Provider Business Development & Technology Strategy   Mr. Gawelek is a seasoned business development and technology

strategist, adept at differentiating products and services, launching and growing client relationships, and establishing new business and go-to-market strategies for the wireless telecommunications industry. He is currently charged with directing Cisco’s strategic positioning of 4G technologies worldwide.

  Ken brings with him 20 years of experience in wireless telecommunications at Motorola, T-Mobile, Nextel, Sprint, and the United States Army. An Ohio native, he attended the University of Dayton where he studied Electrical Engineering and went on to concentrate in International Business at Boston University. Ken did additional graduate work in telecommunications systems engineering at the Air Force Institute of Technology in Dayton, Ohio.

Page 3: Rural Broadband - images.tmcnet.com · o Deploying Cisco RAN can solve the 30-50% indoor coverage holes o Stronger indoor coverage means that Service Providers can focus on capacity

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 3

Consumer Enterprise SP Wholesale

IP Next-Generation Networks

Small/Medium Business

The Connected Life Is about enhancing each user’s experience using the power

of IP to link businesses, customers, markets, and services

VPNs Internet Voice/Video Transport Rich Content Mobility

Page 4: Rural Broadband - images.tmcnet.com · o Deploying Cisco RAN can solve the 30-50% indoor coverage holes o Stronger indoor coverage means that Service Providers can focus on capacity

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 4

The Broadband Wireless Market WiMAX importance to Cisco

IP Foundation

 WiMAX Leverages IP technologies throughout; a natural fit for Cisco

 WiMAX Enhances Cisco’s existing market-leading WiFi and WiFi mesh solutions

Compelling Economic Proposition

 Service Providers: Improved Total Cost of Ownership through improved OPEX and more flexible service network to drive ARPU. Faster time-to-market; no wires Complements and extends existing

cellular / broadband offerings  Governments: An efficient means to

enable ‘Digital Inclusion’

WiMAX (802.16e-2005) enables a wide range of fixed and mobile ‘any play’ services to deliver the Connected Life experience

Unique Broadband

Wireless Solution

Page 5: Rural Broadband - images.tmcnet.com · o Deploying Cisco RAN can solve the 30-50% indoor coverage holes o Stronger indoor coverage means that Service Providers can focus on capacity

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 5

WiMAX Overview o  Cisco RAN technology changes the economic model of WiMAX deployments

•  Lower Capex/Opex by up-to-50% - reduced backhaul CAPEX/OPEX, fewer towers (site acquisitions)

o  Deploying Cisco RAN can solve the 30-50% indoor coverage holes

o  Stronger indoor coverage means that Service Providers can focus on capacity growth rather than augmenting capacity due to coverage issues

o  More subscribers in higher modulation schemes equates to more efficient use of available spectrum

o  As part of the E2E value proposition, Cisco has developed a complete basestation portfolio strategy that includes

1.  Macro Base Stations with advanced antenna configurations (8TX 8RX)

2.  Micro base stations for capacity underlay.

3.  Pico base stations for filling coverage gaps.

Page 6: Rural Broadband - images.tmcnet.com · o Deploying Cisco RAN can solve the 30-50% indoor coverage holes o Stronger indoor coverage means that Service Providers can focus on capacity

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 6

Investment   Navini Acquisition   WiMAX is a Cisco Mobility SP Focus Area

spans multiple BUs, multiple solutions with exec. level engagement

  Open Patent Alliance   Standards-Based: Open Profile C

Migrated Navini Profile B to C over last year Industries first open R6 interface

  CPE/Gadget Ecosystem Five Silicon Vendors and Multiple CPE ODMs

  Engineering focused on deployable feature set

  Ongoing development of Radio solutions

  WiMAX Forum Board Seat

  WiMAX Forum Open Standard Engagement

Page 7: Rural Broadband - images.tmcnet.com · o Deploying Cisco RAN can solve the 30-50% indoor coverage holes o Stronger indoor coverage means that Service Providers can focus on capacity

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 7

WiMAX IP NGN Cisco’s E2E Solutions in the WiMAX Network

Page 8: Rural Broadband - images.tmcnet.com · o Deploying Cisco RAN can solve the 30-50% indoor coverage holes o Stronger indoor coverage means that Service Providers can focus on capacity

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 8

Page 9: Rural Broadband - images.tmcnet.com · o Deploying Cisco RAN can solve the 30-50% indoor coverage holes o Stronger indoor coverage means that Service Providers can focus on capacity

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 9

Experiences on the Human Network Delivered by Experience Providers, Enabled by IP NGN

At Home

At Work

On the Move

Personalized Experiences for Individual Preferences

Delivers Unique, Integrated Experiences

Provides the Enabling IP NGN Foundation

Connected Life

Experience Providers