navigating an enterprise ux project
TRANSCRIPT
Experience at Scale: Enterprise UX & Business Casual Product Development
Erik von StackelbergCreative Director@stackelberg
Erik von StackelbergCreative Director@stackelberg
i suck at the twitters...
marketing &commerce
meetings &collaboration
employee tools & workplace products
Our Work
Our Approach
Deliverable-drivenResearch-driven Experiment-driven
Is there a market
opportunity?
Is there demand for
your product?
Will people actually use
your product?
Will the product be usable & performant?
Is every feature really
needed?
Problem: employees suffer more than consumers. opinion
1. Examine the Landscape
2. Consider the Potential Impact
3. Learn to Navigate an Enterprise Project Journey
(4. convert everyone to believers)
The Landscape
What the hell is enterprise UX anyway?
“Enterprise software, also known as enterprise application software, is purpose-designed computer software used to satisfy the needs of an organization rather than individual users.”
- Wikipedia
App Who creates it? Where is the user? Who is the user?
netflix an enterprise team at home consumers
slack a startup in a small org employees
sharepoint an enterprise team in a large org employees
enterprise ux, for our purposes
Who the hell uses enterprise software?
lawyer accountant air traffic controller pharma researcher
hr rep it admin automotive Qa bank teller
call centre rep retail employee civil servant sales rep
educators network manager nurse public safety employee
What does this stuff actually look like? (ask me later)
The bad & ugly.
flame suit? check! barf bag? check!
The good(ish).
(picture microsoft office.)
Why is so much enterprise UX so damn bad?
“Shielded away from the bright scrutiny of the consumer marketplace and beholden only to …information technology managers who are concerned primarily with stability, security and the continual justification of their jobs and staffs…”
- Khoi Vinh
Things are improving. Slowly.
But we need more boots on the ground.
Potential Impacts
Improving employee experience.(digital)
Relatively speaking, we’ve gots it easy.
In the enterprise, having optionsis not an option.
(typically)
Solve tough problems, improve UX.
(well, yeah!)
Driving efficiency.
Usability drives productivity.
Utility & usability drive productivity.
Productive people solve more problems.
Driving engagement.
Compelling experiences drive engagement.
Engaged people solve more problems.
(harvard business review)
Engaged people solve problems better.
(forrester)
Changing workplace ideology.(marx would be proud)
Designers embed tools with ideology.
(christopher lasch)
Enterprise UX can empower employees.
Design software that lets humans be humans.
Navigating an Enterprise Project Journey
Some obstacles.
Some enterprises are inside-out.
(manning & bodine)
Snakes & ladders.
Dungeons & dragons.
A user experience isn’t an experience if no one experiences it.
Some enablers.
Big orgs often have deep pockets.
Big orgs often have big data.
Your users are literally down the hall.
Working with people.
One-size-fits-all rarely works, even for process.
Be meta-user-centered & get ‘em involved.
Dust off yer hat; it’s time fer cat herding. Prrrrow.
A stakeholder is anyone who can derail the train.
Teach, don’t preach. Have empathy.
Pick your increments and demo often.
1. 2. 3.
Don’t be a pushover UX practitioner.
Geek out with your client; make friends quickly.
Working with the product.
Identify and clarify goals & gaps.
Beat your chest. Be a creative guerrilla.
Translate departmental language.
As usual, consider mobile scenarios.
Be extra mindful of accessibility standards.
Treat security like fire safety.
Woof!
Treat esoteric constraints as a new challenge.
Wrapping Up
