how to coach enterprise experimentation (alissa briggs at enterprise ux 2015)
TRANSCRIPT
ENTERPRISE EXPERIMENTS
HOW TO COACH
Alissa Briggs UX Director, Brigade
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WHY EXPERIMENT?
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EXECS GET IT
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30 YEAR OLD COMPANY
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8000 PERSON STARTUP
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FRUSTRATION
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EXPERIMENT COACH
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WAYS TO BE A GREAT EXPERIMENT COACH
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PLAN TOGETHER
1
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CONCIERGE
MECHANICAL TURK
IMPOSTER JUDO
DRY WALLET
VIDEO TRAILER
A/B TEST
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15%@alissadesigns
EXPERIMENT GRID
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1. IDEA
Sharpie names onto faces
Teach name memory trick
Google Glasses app
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Blinky name tags
2. ASSUMPTIONS
What assumptions have we made about customers & their world?
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2. ASSUMPTIONS
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The name memory trick will help people remember names.
3. HYPOTHESES
If we do _________,
then __% of people
will _____________
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3. HYPOTHESES
If we teach a name memory trick,
then 75% of people
will remember a new person’s name
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4. EXPERIMENT
Cheapest + fastest way to validate our hypothesis
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4. EXPERIMENT
Teach a name memory trick to audience, then introduce them to someone new
DESCRIPTION
# of people who remember the name of the person they met
METRICS
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Teach people a name memory trick
The trick will help them remember a new person’s name
If we teach a name memory trick, 75% of people will remember a new person’s name
Teach trick, then introduce new people
# who remember name
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EXPERIMENT TIME!
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TRICK
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LET’S TRY IT
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TIME’S UP!
@alissadesigns
Teach people a name memory trick
The trick will help them remember a new person’s name
If we teach a name memory trick, 75% of people will remember a new person’s name
Teach trick, then introduce new people
# who recall the name
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PULL FORWARD
2
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FAILURE@alissadesigns
LOOK DATA IN THE FACE
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INVESTIGATE “WHY”
LOOK DATA IN THE FACE
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PLAN THE NEXT EXPERIMENT
INVESTIGATE “WHY”
LOOK DATA IN THE FACE
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LET’S MEASURE
@alissadesigns
Teach people a name memory trick
The trick will help them remember a new person’s name
If we teach a name memory trick, 75% of people will remember a new person’s name
Teach trick, then introduce new people
# who recall the name
@alissadesigns
CATALYZE CHANGE
3
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GIVE AWAY THE ROLE
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UNCOVER OPPORTUNITY
GIVE AWAY THE ROLE
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SHIFT COMPANY CULTURE
UNCOVER OPPORTUNITY
GIVE AWAY THE ROLE
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IDEA
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PITCH
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EXPERIMENT
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PITCH
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DESIGN & BUILD
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INSPIRE
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1. PLAN TOGETHER
2. PUSH FORWARD
3. CATALYZE CHANGE
BE A GREAT EXPERIMENT COACH
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BRING IT BACK
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GO FORTH AND EXPERIMENT
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