libraries social media
DESCRIPTION
Presentation on social media and academic libraries given to staff at UMBC 3.18.11 by Derek Hanen and James Neal.TRANSCRIPT
Academic Libraries & Social Media
Derek Hansen& James Neal
Today’s Plan
Introductions Social Media 101: Tools & Trends Facebook & Twitter Achieving Goals & Meeting Needs Tools and Strategies for
– Professional development– Outreach & engagement– Education– Collaboration
@james3neal – Twitter
First year MLS – Maryland's iSchool
Program Associate – Maryland Institute for Technology in the Humanites
James P. Neal, III
What is Social Media?
A set of online tools that supports social interaction between users.
Social media is about “transforming monologue (one-to-many) into dialog (many-to-many).”1
1 www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media
LESSON 1: MAKE IT PERSONAL
LESSON 2: Build Community
Most active…Least active
Act
ivity
Le
vel
LESSON 3: SEE THE SILENT MAJORITYAND DON’T BE UPSET BY THE DEVIANTS
LESSON 4: INFO TECHNOLOGY STRUCTURESSOCIAL INTERACTION
Threaded Conversation
Support community of practice by enabling group conversations that can be easily overheard; support Q&A
Chat, IM, & VoIP, Videoconference
Collaborate or discuss in real time either one-on-one or in a small group; build strong social ties
Blog, Microblog Disseminate time-sensitive content and solicit reactions by readers; build a reputation
Wiki Create and maintain community-authored content
Social Networking Help people find, maintain, and benefit from their social relationships
Social Sharing Share & lean about items (videos, photos) or content (bookmarks, articles) of interest
Virtual World, MMOG Simulate 3D world and engage in rich social experiences
Idea Generation Generate and assess new ideas
LESSON 5: CHOOSE IT ‘CAUSE YOU NEED IT, NOT ‘CAUSE IT’S NEW
LESSON 6: CREATE A HEALTHY INFORMATION ECOSYSTEM
RSS Feeds APIs Interoperability Mashups Aggregators
LESSON 7: INTEGRATE, BUT ASK FIRST
RSS feeds
Chat Widget
Custom Search
LESSON 8: DON’T REINVENT THE WHEEL
Facebook App
LESSON 9: GO TO WHERE THE PEOPLE ARE
Smartphones = communication platform, info portal, navigation tool, health monitor, game console
LESSON 10: THE REAL WORLD IS YOUR PLATFORM
LESSON 11: YOU HAVE TO KEEP UP TO INNOVATE
LESSON 12: ENGAGE THE MASSES
Achieving Goals &Meeting Needs
David Lankes
High Level Areas
Professional Development Outreach & Engagement Education (Information Literacy) Collaboration
Activity: Needs & Goals
1. Create a group of ~ 4 people for 10-15 minute session
2. Identify a notetaker/speaker3. List and prioritize specific needs your library
patrons and community has and goals related to those needs
4. Brainstorm ideas on how social media could be used to meet those needs/goals
5. Each group has ~2 minutes to share their best ideas with the group
FOLLOWERS-FOLLOWING
Are we friends on Facebook?
HASHTAGS
CASE STUDIES: California State University, Fullerton and North Carolina State University
FACEBOOK page: Joined May 2009 Uses Facebook as a “Micro News Channel”
• All other channels (Twitter, MySpace, YouTube, Flickr, RSS) automatically post to the “Wall”.
• There are specific tabs on the Facebook page that link to Twitter, and YouTube.
• Content on Facebook is automatically posted from Twitter as status update.• Patrons are allowed to post on the “Wall”.• Patrons can chat live with a CSUF librarian via the embedded Library H3lp
widget.• Patrons can search for material via the embedded WorldCat search widget.
Activity: What to Say?
1. Create a group of ~ 4 people for 10-15 minute session
2. Identify a notetaker/speaker3. List some different types of content or
activities that you could engage in on Facebook & Twitter
4. Each group has ~2 minutes to share their best ideas with the group
Professional Development
Suggested online resources
Academic libraries Social media Technology
Tools for professional development
Academic libraries
keptup.typepad.com
acrlblog.org
tametheweb.com
Social Media
mashable.com
readwriteweb.com
Technology
techcrunch.com
engadget.com
arstechnica.com
Social bookmarking and web “remembering” tools
diigo.com
delicious.com
google.com/bookmarks/
evernote.com
springpadit.com
Outreach & Engagement
Education
Collaboration
Two tools to really think about …
Credits
http://www.flickr.com/photos/oneeighteen/1690769913/
http://www.flickr.com/photos/zhurnaly/87396143/
http://www.flickr.com/photos/cupcakequeen/2447557364/
http://www.flickr.com/photos/chasing_imperfection/269997777/
http://scobleizer.com/2007/11/02/social-media-starfish/
Derek L. Hansen
Assistant [email protected]