social media in libraries: what are libraries doing?

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Presentation to Gold Coast Library Network on Nov. 5, 2010 in San Luis Obispo, CA. Best practices in social networking using Facebook, Twitter, texting/instant messaging, blogs, Flickr, bookmarking, wikis, YouTube, podcasting, and RSS feeds. All should link back to your library website.

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Page 1: Social Media in Libraries: What are Libraries Doing?

PleaseMute YourCellphone

Page 2: Social Media in Libraries: What are Libraries Doing?

Social Media in Libraries: What are Libraries Doing?

Tina LauCuesta College Library

November 5, 2010

Page 3: Social Media in Libraries: What are Libraries Doing?

A lot to choose from

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Page 6: Social Media in Libraries: What are Libraries Doing?

500 Million Active Users

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Iowa City PLhttp://www.facebook.com/icpubliclibrary

Harvard Law School Libraryhttp://www.facebook.com/hlslib

St Petersburg College Library

http://www.facebook.com/pages/Saint-Petersburg FL/St-Petersburg-College-MM-Bennett-Libraries/210015118640

Library of Congresshttp://www.facebook.com/libraryofcongress

Page 8: Social Media in Libraries: What are Libraries Doing?

Upload videos or pictures, post events, link to online catalog

Meebo widget for chat reference

Search app for online catalog, JSTOR, WorldCat, Delicious, LibGuides

Page 9: Social Media in Libraries: What are Libraries Doing?

vs.

Multiple applications

vs.

140 characters

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Give something of value

Page 11: Social Media in Libraries: What are Libraries Doing?

Attract followersUse good keywords in

textsSend direct messagesMax 140 characters

Page 12: Social Media in Libraries: What are Libraries Doing?

Retweet posts made by other

users to highlight good books/movies/CDs in your collection

Page 13: Social Media in Libraries: What are Libraries Doing?

Alvin Sherman Library http://twitter.com/alvinshermanlib

University of Illinois at Urbana-Champaign Undergraduate Library

http://twitter.com/askundergrad

Ada Library (Boise, ID)http://twitter.com/adalib

Page 14: Social Media in Libraries: What are Libraries Doing?

Texting/ Instant Messaging

72% of cellphone owners send or receive text messages (May 2010)

Page 15: Social Media in Libraries: What are Libraries Doing?
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Texting/Instant Messaging

Text reference service (Meebo, Questionpoint)

Overdue notices

Page 17: Social Media in Libraries: What are Libraries Doing?

Instant messaging

Add Meebo instant messaging software widget to solve the problem of unsuccessful catalog search: Topeka & Shawnee County PL http://catalog.tscpl.org/

Paste Meebo widget wherever the library wants a virtual presence

Page 18: Social Media in Libraries: What are Libraries Doing?

Blogs

Teenage blogging has declined from 30% in 2006 to 14% now

11% of adults over 30 blog

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Blogs

Announce library events, book recommendations, new services

Add sidebars with RSS feeds, photos, calendars, Meebo widgets, and other information

(Tagtmeier 9; Sodt 103)

Page 20: Social Media in Libraries: What are Libraries Doing?

Blogs

PCLS Readers' Advisory Blog http://pclsreaders.blogspot.com/

Greensboro PL current events bloghttp://greensborolibrary.wordpress.com/

Page 21: Social Media in Libraries: What are Libraries Doing?

The Library of Congress' photostreamOver 3000 photos with tags, comments field,

ability to make notesUsed comments from Flickr Commons Project

in 2009 to identify mystery photos

http://www.flickr.com/photos/library_of_congress/

Page 22: Social Media in Libraries: What are Libraries Doing?

Bookmarking

Delicious is the most popular bookmarking platform

Lansing Public Library 771 bookmarkshttp://www.delicious.com/lansingpubliclibrary

Page 23: Social Media in Libraries: What are Libraries Doing?

Wiki

Good for special events, because they’re easy to update

Use for reviews of book and other materialsUse for research guides

Kreitzman Library wikihttp://library2.norwich.edu/guide/index.php/Main_Page

Page 24: Social Media in Libraries: What are Libraries Doing?

YouTube

Create a library video tour to welcome patrons

Topeka & Shawnee Public Library channelhttp://www.youtube.com/user/TopekaLibrary

Page 25: Social Media in Libraries: What are Libraries Doing?

Podcasts/Videocasts

Works like an RSS feedPatrons listen or watch on their computer,

iPod, or MP3 payerStreaming video for visiting authors, lectures,

special events in the library, tutorialsDarien Library

http://www.darienlibrary.org/taxonomy/term/51

Page 26: Social Media in Libraries: What are Libraries Doing?

RSS feeds

Allows patrons to subscribe to websites, blogs, podcasts, anything that provides a feed

MIT Libguideshttp://libguides.mit.edu/virtualref

Read feeds with Google Reader

Page 27: Social Media in Libraries: What are Libraries Doing?

TwitterfeedPut any RSS feed into Twitterfeed, repost automatically to Twitter or Facebook

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It All Leads to Your Website

The library website should be an entry point to social media

Don’t make them search for you on Facebook or Twitter

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Further Reading“Ask a Librarian” [King County Library System]. Computers in Libraries

Nov./Dec. 2009: 42.Twitter and Facebook are used with public and media: two different tiers.

Breeding, Marshall. “Taking the Social Web to the Next Level.” Systems Librarian Sept 2010: 28-30.How a library engages with any external site should be executed in a way that results in an overall net gain in the use of its own resources and services. Assess performance by using URL-shortening services such as bit.ly.

Grabowska, Kasia. “Social Media Best Practices for Libraries.” Tame the Web 18 Mar. 2010. Web. 27 Oct. 2010.

Kabani, Shama Hyder. Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Dallas: Benbella Books, 2010. Practical book on using various social media, with individual chapters on Facebook, Twitter, LinkedIn, video, and creating a social media policy.

Page 30: Social Media in Libraries: What are Libraries Doing?

Some more…

King, David Lee, and Stephanie Willen Brown. “Emerging Trends, 2.0. and Libraries.” Serials Librarian 56 (2009):32-43.Explanation of RSS and feed readers, tagging, blogs, Flickr, YouTube, LibraryThing, Twitter, podcasting,

Luo, Lili. “Chat Reference Competencies: Identification from a Literature Review and Librarian Interviews.” Reference Services Review 35.2 (2007): 195-209. Use short answers and keep in contact with words.

Peltier-Davis, Cheryl. “Web 2.0, Library 2.0, Library User 2.0, Librarian 2.0: Innovative Services for Sustainable Libraries.” Computers in Libraries Nov./Dec. 2009: 16-21. Good examples of libraries using social media services.

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Even more reading…

Sodt, Jill M., and Terri Pedersen Summey. “Beyond the Library’s Walls: Using Library 2.0 Tools to Reach out to All Users.” Journal of Library Administration 49 (2009): 97-109.Explains library use of Facebook apps, wikis, blogs, podcasting, RSS feeds, social bookmarking, and instant messaging.

Sutton, Paul. “10 Reasons You’re Not Getting Followers on Twitter.” Social Media Today. 6 July 2010. Web. 26 Oct. 2010.Incomplete profile, automated tweets

Tagtmeier, Curt. “Facebook vs. Twitter: Battle of the Social Network Stars.” Computers in Libraries Sept. 2010: 6-10.Concludes that your library should use both.

Page 32: Social Media in Libraries: What are Libraries Doing?

“Just Do It.”--Nike