social media in libraries: what are libraries doing?
DESCRIPTION
Presentation to Gold Coast Library Network on Nov. 5, 2010 in San Luis Obispo, CA. Best practices in social networking using Facebook, Twitter, texting/instant messaging, blogs, Flickr, bookmarking, wikis, YouTube, podcasting, and RSS feeds. All should link back to your library website.TRANSCRIPT
PleaseMute YourCellphone
Social Media in Libraries: What are Libraries Doing?
Tina LauCuesta College Library
November 5, 2010
A lot to choose from
500 Million Active Users
Iowa City PLhttp://www.facebook.com/icpubliclibrary
Harvard Law School Libraryhttp://www.facebook.com/hlslib
St Petersburg College Library
http://www.facebook.com/pages/Saint-Petersburg FL/St-Petersburg-College-MM-Bennett-Libraries/210015118640
Library of Congresshttp://www.facebook.com/libraryofcongress
Upload videos or pictures, post events, link to online catalog
Meebo widget for chat reference
Search app for online catalog, JSTOR, WorldCat, Delicious, LibGuides
vs.
Multiple applications
vs.
140 characters
Give something of value
Attract followersUse good keywords in
textsSend direct messagesMax 140 characters
Retweet posts made by other
users to highlight good books/movies/CDs in your collection
Alvin Sherman Library http://twitter.com/alvinshermanlib
University of Illinois at Urbana-Champaign Undergraduate Library
http://twitter.com/askundergrad
Ada Library (Boise, ID)http://twitter.com/adalib
Texting/ Instant Messaging
72% of cellphone owners send or receive text messages (May 2010)
Texting/Instant Messaging
Text reference service (Meebo, Questionpoint)
Overdue notices
Instant messaging
Add Meebo instant messaging software widget to solve the problem of unsuccessful catalog search: Topeka & Shawnee County PL http://catalog.tscpl.org/
Paste Meebo widget wherever the library wants a virtual presence
Blogs
Teenage blogging has declined from 30% in 2006 to 14% now
11% of adults over 30 blog
Blogs
Announce library events, book recommendations, new services
Add sidebars with RSS feeds, photos, calendars, Meebo widgets, and other information
(Tagtmeier 9; Sodt 103)
Blogs
PCLS Readers' Advisory Blog http://pclsreaders.blogspot.com/
Greensboro PL current events bloghttp://greensborolibrary.wordpress.com/
The Library of Congress' photostreamOver 3000 photos with tags, comments field,
ability to make notesUsed comments from Flickr Commons Project
in 2009 to identify mystery photos
http://www.flickr.com/photos/library_of_congress/
Bookmarking
Delicious is the most popular bookmarking platform
Lansing Public Library 771 bookmarkshttp://www.delicious.com/lansingpubliclibrary
Wiki
Good for special events, because they’re easy to update
Use for reviews of book and other materialsUse for research guides
Kreitzman Library wikihttp://library2.norwich.edu/guide/index.php/Main_Page
YouTube
Create a library video tour to welcome patrons
Topeka & Shawnee Public Library channelhttp://www.youtube.com/user/TopekaLibrary
Podcasts/Videocasts
Works like an RSS feedPatrons listen or watch on their computer,
iPod, or MP3 payerStreaming video for visiting authors, lectures,
special events in the library, tutorialsDarien Library
http://www.darienlibrary.org/taxonomy/term/51
RSS feeds
Allows patrons to subscribe to websites, blogs, podcasts, anything that provides a feed
MIT Libguideshttp://libguides.mit.edu/virtualref
Read feeds with Google Reader
TwitterfeedPut any RSS feed into Twitterfeed, repost automatically to Twitter or Facebook
It All Leads to Your Website
The library website should be an entry point to social media
Don’t make them search for you on Facebook or Twitter
Further Reading“Ask a Librarian” [King County Library System]. Computers in Libraries
Nov./Dec. 2009: 42.Twitter and Facebook are used with public and media: two different tiers.
Breeding, Marshall. “Taking the Social Web to the Next Level.” Systems Librarian Sept 2010: 28-30.How a library engages with any external site should be executed in a way that results in an overall net gain in the use of its own resources and services. Assess performance by using URL-shortening services such as bit.ly.
Grabowska, Kasia. “Social Media Best Practices for Libraries.” Tame the Web 18 Mar. 2010. Web. 27 Oct. 2010.
Kabani, Shama Hyder. Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Dallas: Benbella Books, 2010. Practical book on using various social media, with individual chapters on Facebook, Twitter, LinkedIn, video, and creating a social media policy.
Some more…
King, David Lee, and Stephanie Willen Brown. “Emerging Trends, 2.0. and Libraries.” Serials Librarian 56 (2009):32-43.Explanation of RSS and feed readers, tagging, blogs, Flickr, YouTube, LibraryThing, Twitter, podcasting,
Luo, Lili. “Chat Reference Competencies: Identification from a Literature Review and Librarian Interviews.” Reference Services Review 35.2 (2007): 195-209. Use short answers and keep in contact with words.
Peltier-Davis, Cheryl. “Web 2.0, Library 2.0, Library User 2.0, Librarian 2.0: Innovative Services for Sustainable Libraries.” Computers in Libraries Nov./Dec. 2009: 16-21. Good examples of libraries using social media services.
Even more reading…
Sodt, Jill M., and Terri Pedersen Summey. “Beyond the Library’s Walls: Using Library 2.0 Tools to Reach out to All Users.” Journal of Library Administration 49 (2009): 97-109.Explains library use of Facebook apps, wikis, blogs, podcasting, RSS feeds, social bookmarking, and instant messaging.
Sutton, Paul. “10 Reasons You’re Not Getting Followers on Twitter.” Social Media Today. 6 July 2010. Web. 26 Oct. 2010.Incomplete profile, automated tweets
Tagtmeier, Curt. “Facebook vs. Twitter: Battle of the Social Network Stars.” Computers in Libraries Sept. 2010: 6-10.Concludes that your library should use both.
“Just Do It.”--Nike