ebsco: social media usage in european libraries

8/9/2019 Ebsco: Social Media usage in European Libraries

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Quality Content Resource Management Access Integration Consultation

Social Media in librariesEuropean survey findings

Jakob Harnesk - Nordic Sales Manager

EBSCO information Services



Social Media

Definition

Social media is:

A web-based media for social interaction

Used to broadcast & transform media monologues intosocial media dialogues

Social Media scope: Communication: Blogs, micro-blogs, social networks, events, etc.

Collaboration: Wikis, social bookmarking, social news, etc.

Multimedia: Sharing of photos, videos, presentations, music, etc.

Reviews and opinions: Forum, Q&A, product and business

reviews, etc.

Entertainment: Media platform, virtual words, game sharing, etc.

Brand/image monitoring: Analytics, etc.



Context in libraries

Personal usage of Social Media exploded

Professional usage of Social mediaincreased

Social Media is viewed as a new tool

for effective marketing and promotion

How do Social Media applications

fit into the library world ?



About the Survey

Objective:

Sketch a picture of the social media usage in libraries inEurope

Targets:

EBSCO's European customer base Libraries and information centers in all sectors (academic,

governmental, public, corporate, heath, etc.)

Survey:

Web based questionnaire

Available in seven languages (EN, FR, DE, NL, IT, SP, PT)

Invitation sent via e-mail, posted on Social Media, listserv

Open during the 16th and the 30th of July 2010

About EBSCO

Leading service provider of e-journal, e-book and e-

journal package and print subscriptions, e-resourcemanagement tools, and databases.



Survey Structure

Personal opinion

about Social Media

Feedbacks about

existing Social Media

(P1)

Social Media

projects planned

(P2)

Reasons for non-use

of Social Media

(P3)

Use of Social Media

in your libraries ?

Introduction &

demographic data

Conclusion &

Comments



Survey

Results

6

42

2

2

7

5

1

13

103

2

20

157

2

189

25

12

38

300

1

1

2

165

19

96

6

Email sent to EBSCO¶s contacts + ListServ + Blogs

1241 responses !



Survey Results

Respondents Profiles



Survey Results




Survey Results

Librarian¶s impressions about Social Media

Perception of Social Media:

15% Very positive

47% Positive

32% Somewhat positive

06% Somewhat negative

00% Negative

00% Very Negative



Survey Results

Library General Opinion / Key assumptions

Social media«

concerns all generations

is helping to feed users with information

is helping to maximise your library¶s visibility

is revolutionising the way we communicate

is helping libraries to get closer to their users

is helping to build a collaborative network with users

is a great way to grab the attention of new users



Survey Results

Usage

Users:

Usage trends: 42% feel that usage will expand quickly

26% feel that usage will grow slowly

6% feel that usage will stay low

Usage in libraries:

37% use Social Media Population 1 (P1)

48% plan to use Social Media Population 2 (P2)

15% are not interested in Social Media Population 3 (P3)



Survey Results (P1)

Primary goals for creating Social Media

Primary goals:

Maximise library exposure (78%)

Modernise the library image and e-reputation (59%)

Promote specific content offers (53%)

Build discussion groups and collaborative work (53%)

Reach a new audience of potential users (40%)

Publish library news and press releases (38%)

NB: same key goals set for library thinking about using SocialMedia (P2)



Survey Results (P1)

Main Social Media targeted by Libraries

Social NetWorks (ie. FaceBook, My Space) ± 63%

Blogging (ie. Blogger) ± 55%

Widget (ie. RSS) ± 46%

Micro-Blogging (ie. Twitter) ± 46%

Social & Library Bookmarking and Cataloguing (ie. del.icio.us,lib.rario.us, Library Thing) ± 38%

Wiki / collaborative websites (Wikipedia, pbworks, Socialtext) -38%

Photo Sharing (ie. Flickr,Picasa) ± 29%

Video Sharing (ie. Vimeo, YouTube) ± 27%

Document Sharing (ie. SlideShare) ± 26%

Instant Messaging (MSN, ICQ, Meebo, AIM) ± 17%

B2B NetWorks (ie. Viadeo, LinkedIn) ± 14%

NewsGroup / Forum (Php BB) ± 7%



Survey Results (P1)

Time and postings

Time dedicated to maintain and update Social Media

10% of my time (56%)

20% of my time (23%)

Frequency of new content posting:

less than 5 messages a week (56%)

5 to 10 messages a week (36%)

More than 2 messages a day (8%)

NB: about the same expectations for libraries thinking aboutusing Social Media (P2)



Survey Results (P1&P2)

Users needs surveyed prior to launch

Library using Social media (P1)

14% implemented Social Media with preliminary survey

Library thinking about using Social media (P2)

41% will implement Social Media with preliminary survey



Survey Results (P1)

Main Difficulties faced

Main difficulties faced when implementing Social Media

Takes too much time to maintain (41%)

Too many Social Media features/tools to learn (28%)

Low interest of users (26%)

Restrictive internal organisation policies (24%)

Information security (20%)

Confidentiality issues (18%)

NB: Libraries thinking about using Social Media (P2) feel thatthe same difficulties are to be faced + issue with:

IT infrastructure not efficient(lack of computers, internet access)



Survey Results (P1)

Library expectations towards providers

Main expectations toward library providers (publishers,aggregator, subscription agents)

Create more applications that I could integrate in my socialmedia platform (55%)

To be informed on new content, solutions and event (44%)

Create Web 2.0 tools to speed-up communication betweenmy partners and my library (43%)

NB: same expectations from libraries thinking about using SocialMedia (P2)



Survey Results (P3)

Reasons for not using Social Media

Main reasons for not using Social Media

Difficult to control (spam, negative publicity) ± 38%

Takes too much time to maintain ± 37%

Low interest of users ± 31%

Information security ± 31%

Restrictive internal organisation policies ± 28%

Confidentiality issues - 26%



Survey Results

Main differences in Europe

Librarians impressions about Social Media

Very positive

Positive

Somewhat positive

Somewhat negative

NegativeVery Negative

NB: only countries with > 10 answers have been considered



Survey Results

Main differences in Europe

Libraries using Social Media today

Over 60%

Between 50% and 59%

Between 40% and 49%

Between 30% and 39%

Between 20% and 29%Below 19%

NB: only countries with > 10 answers have been considered

83%

18%



EBSCO initiatives

with Social Media applications

RSS feeds for EBSCO news

EBSCO Information Services

EBSCO Publishing

EBSCO on Twitter:

@EBSCOInfoSvcs

@EBSCOPublishing

@DynaMed_ POC

EBSCO Support site

RSS feeds for ³top stories´ section

FAQ or Help Sheet have a ³rating´ option

tutorials/videos & Interactive audio-visual demos with quizquestions to test your knowledge

Many videos (on YouTube, Vimeo), mostly made by clients tooffer training on EBSCO products

ie. A-to-Z or EBSCOhost

EBSCO on FaceBook:

EBSCO Publishing

EBSCO Industries

EBSCO Bugle site

EBSCO staff personal pages



EBSCO initiatives

with Social Media applications

EBSCONET:

RSS feeds for E-Journal updates (general announcements andspecific to the customer¶s collection)

EBSCO A-to-Z:

RSS feeds for journals TOC

Custom Tabs to integrate some social features (such as Meebochat device) or social media websites

EBSCOhost:

RSS feeds for searches and journals

Widget integration to embed RSS feeds and web application into

the EBSCOhost result list Bookmark icons feature on the search results page and the

article citation detail pages in order to integrate with Delicious,Diigo, Dozens, etc.

Embeddable EBSCOhost search boxes into other applicationssuch as custom search pages, facebook, etc.

Mobile reader application (soon to be released on iPhone)

Instant messaging, Meebo, Flickr



Go further

Other interesting researches & surveys

Social Media, Libraries, and Web 2.0: How American Libraries

are Using New Tools for Public Relations and to Attract new

Users - Second Survey November 2009

Curtis R Rogers

La bibliothèque 2.0, Genèse et évolutions d¶un conceptOlivier Le Deuff (FR)

Ifla 2007:

Web 3.0 and Libraries - S tephen Abram

Library 2.0 and User-Generated Content - P atrick Danowski

2.0 Services: Will You Move Because You See the Light or Because

You Feel the Heat?

Adam Hudson / Marlo Young / Chad Zahrt



Quality Content Resource Management Access Integration Consultation

Thank you!Questions or comments?

Available on Slide share @ http://bit.ly/ebscosocial

Note: more details and analysis to come for the next conference:

London Online conference ± 1st December 2010

For more details, please ask [email protected] or Tweet #ebscosocial

ebsco: social media usage in european libraries

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