social media strategies for libraries poster
TRANSCRIPT
Planning the #Hashtag, in, & Post: Social Media Strategies for Libraries
Success with Social Media
# Research which social media tools appeal to your audience
# Tailor your social media profiles to your institution
# Link your profiles for visibility, consistency, & accessibility
# Post, tweet, & pin frequently to maintain strong, engaged
relationships
# Create a written social media strategy that includes goals, tactics, & assessment measures
Strategies
Know Your Audience Tailor with Tools
Follow Us
Irma Minerva Jackson Library
Liane Elias [email protected]
#Assessment #Measures #ROI If you are wondering when & where assessment fits
into social media strategy, ask yourself:
Do you understand enough about social media & the various tools?
Do you know which platforms your patrons are using the most?
Do you need to develop a social media strategy or plan?
How will you measure your social media success?
Remember to develop library goals that are measurable &
to assess at every stage of your social media implementation
Think Ethically
Assess to Impress
Nataly Blas [email protected]
Developing a social media strategy for your library will
help you succeed in utilizing various tools to effectively
promote your services, events, & resources. Success in
social media involves identifying, targeting, & engaging
your audience, as well as assessing your results.
Ultimate Social Branding
Pinterest Interactive Visual Bookmarking
YouTube Viral Video Sharing
Instagram Social Image Capturing
Vine
Creative Video Crafting
Twitter Networked Microblogging
OV
ER
1 billion
users 1
active
190,000,000 1
80 of Pinterest
pins are re-pins 2
55
3
1 http://www.isaca.org/chapters1/phoenix/events/Documents/Social-Media-Assessment.pdf 2 http://webuildbuzz.com/buzz/everything-
you-need-to-know-about-pinterest/ 3 http://instagram.com/press/# 4 http://www.mediabistro.com/alltwitter/vine-facts-tips_b48833
# 1 online activity is social media1
1
5 tweets
per second
contain a
Vine link 4