social media, social networking and school libraries

108
Social media, social networking and school libraries Judy OConnell May, 2012 Presented for KB Enterprises - Series on School Library Management

Upload: judy-oconnell

Post on 06-May-2015

14.713 views

Category:

Education


1 download

DESCRIPTION

Social networking is a participatory medium that is changing the very nature of our professional connections, our community practices and the nature of learning interactions in these environments. It has become essential for teacher librarians to become professionally competent social media use to be able learn, teach, and communicate in 21st century environments

TRANSCRIPT

Page 1: Social Media, Social Networking and School Libraries

Social media, social networking

and school libraries

Judy O’Connell

May, 2012

Presented for KB Enterprises - Series on School Library Management

Page 2: Social Media, Social Networking and School Libraries

Viewing and linking

Single view online

web pages for

information and

marketing

Web 1.0

Page 3: Social Media, Social Networking and School Libraries

Choice & experiences

Portable, socially

powered, focused on

life-stream, content,

and powered by

widgets, drag and

drop, and mashups of

user engagement.

Web 2.0

Page 4: Social Media, Social Networking and School Libraries

Immersive & pervasive

Connections and

experiences

augmented and

transformed through

immersive

technology and

smart data.

Web 3.0

Page 5: Social Media, Social Networking and School Libraries

This is our

context

Page 6: Social Media, Social Networking and School Libraries

This is our context!

Multi-literate environments

Variety of ‘services’

Curriculum understanding

Collaborative work spaces

Media flexibility

Page 7: Social Media, Social Networking and School Libraries

Engagement through

enhanced information

fluency activities

This is our context!

Engagement through

gaming and social media

Page 8: Social Media, Social Networking and School Libraries

Connecting with the

‘outside world’ through

comprehensive projects,

activities and multi-media.

This is our context!

Page 9: Social Media, Social Networking and School Libraries

Empowered by a

pedagogical approach

to a participatory 21st

century technology

environment!

This is our context!

Page 10: Social Media, Social Networking and School Libraries

The Internet has become a participatory medium, giving rise

to an environment that is constantly being changed and

reshaped by the participation itself, changing the flow of news,

effecting tacit as well as explicit knowledge, and embedding a

new culture of learning. cc licensed ( BY NC ) flickr photo by moriza: http://flickr.com/photos/moriza/2565606353/

A New Culture of Learning ~ Cultivating the

Imagination for a World of Constant

Change:

Douglas Thomas and John Seely Brown

Page 11: Social Media, Social Networking and School Libraries

The socially powered web is exploding, and

is the new baseline for all our internet and

technology empowered interactions.

cc licensed ( BY SD ) flickr photo by See-ming Lee 李思明 SML: http://flickr.com/photos/seeminglee/3983055366/

Page 12: Social Media, Social Networking and School Libraries

What’s inside?

cc licensed ( BY SD ) flickr photo by opensourceway: http://flickr.com/photos/opensourceway/5537457375/

Page 13: Social Media, Social Networking and School Libraries

The King James Bible

required seven years to

translate and many

months for scribes to

copy.

Now we can have it

‘whispernetted’ into

electronic paper in

moments.

Page 15: Social Media, Social Networking and School Libraries

“K-12 must address the

increased blending of formal

and informal learning.”

“Students can take advantage

of learning material online,

through games and programs

they may have on systems at

home, and through their

extensive — and constantly

available — social networks”

Horizon Report 2012

http://www.nmc.org

Page 17: Social Media, Social Networking and School Libraries

“Provide the divergence

and convergence in media

needed to foster motivation,

differentiation, collaboration

and connections necessary

for 21st century learning.”

cc licensed ( BY NC SD ) flickr photo by Éole: http://flickr.com/photos/eole/391960971/

Change has arrived at an iSchool library near you. Judy O’Connell

Our Horizons

Page 18: Social Media, Social Networking and School Libraries

Our Horizons

“The library of the future

will be a platform for

participation and

collaboration, with users

increasingly sharing

information among

themselves as well as

drawing on the library’s

resources..”

WE-THINK ~ Charles Leadbeater

cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/

Page 19: Social Media, Social Networking and School Libraries

Our Conversation Prism

www.theconversationprism.com

Page 20: Social Media, Social Networking and School Libraries

The art of listening,

learning and sharing.

Page 21: Social Media, Social Networking and School Libraries

connect, communicate, collaborate

Page 22: Social Media, Social Networking and School Libraries

Social Media & Entertainment

Page 23: Social Media, Social Networking and School Libraries

Social Media & News

Page 24: Social Media, Social Networking and School Libraries

Social Media & Libraries

Page 25: Social Media, Social Networking and School Libraries

Social Media in Business

The 5 most popular social media activities conduced by

business in 2010

* Nielsen: Community Engine Social Media Business Benchmarking Study 2011

Page 26: Social Media, Social Networking and School Libraries

1 in 4 Businesses have Facebook

presence

Page 27: Social Media, Social Networking and School Libraries

38%

46%

55%

63%

46%

Five top social media targeted by

libraries

* Social Media Use in European Libraries 2010 by EBSCO

Page 28: Social Media, Social Networking and School Libraries

Social Media in AU Libraries

• Facebook

• Twitter

• Youtube channel

• Foursquare

• Flickr

• QR Codes

• Virtual Tours

• Podcasts

• All kinds of events

cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/

Page 29: Social Media, Social Networking and School Libraries

School libraries need to

be there because social

media is here!

cc licensed ( BY NC SD ) flickr photo by Ѕolo: http://flickr.com/photos/donsolo/2520699484/

Page 30: Social Media, Social Networking and School Libraries

Begin with

your [social]

self

Page 31: Social Media, Social Networking and School Libraries

[social] self

Page 32: Social Media, Social Networking and School Libraries

Personal learning environment – relying

on the people we connect with through

social networks and collaborative tools e.g.

Twitter, Yammer.

Personal learning network – knowing

where or to whom to connect and find

professional content.

[learning] self

Page 33: Social Media, Social Networking and School Libraries

Personal web tools – used for tracking

our life and powering our information

organisation e.g. photos to Facebook,

pictures to Flickr, photos to Twitter.

[learning] self

Page 34: Social Media, Social Networking and School Libraries

Cloud computing - utilising open access between

sources and devices e.g. Edmodo, Evernote, Diigo.

Mixed reality – adopting e-devices and augmented

reality e.g. ebooks, QRcodes, Layar browser.

Content curation - utilising web services to filter

and disseminate resources, news, and knowledge

prompts.

[learning] self

Page 35: Social Media, Social Networking and School Libraries

Microblogging

Social bookmarking and tagging

Collaborative writing

Information management - e.g. Zotero, Easybib

Information capture on multiple devices - e.g. Evernote

Library resources, databases all used for information

collection, RSS topic and journal alerts

Aggregators and start pages

Online storage for access across multiple platforms

[information] self

Page 40: Social Media, Social Networking and School Libraries

[team] self

Page 41: Social Media, Social Networking and School Libraries

[social]

[learning]

[information]

[team]

This is the portable web!

Page 42: Social Media, Social Networking and School Libraries

https://www.facebook.com/judy.oconnell

Page 43: Social Media, Social Networking and School Libraries
Page 44: Social Media, Social Networking and School Libraries

https://www.facebook.com/DigitalCitizenshipInSchools

Page 48: Social Media, Social Networking and School Libraries

collecting information

sharing information

finding information

cc licensed ( BY NC SD ) flickr photo by Jerrycharlotte: http://flickr.com/photos/blackbutterfly/3051019058/

Page 49: Social Media, Social Networking and School Libraries

What are YOU trying to achieve?

Don’t roll the dice!

cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/

Page 50: Social Media, Social Networking and School Libraries

Focus on just a three

goals to begin with.

What does success look like?

cc licensed ( BY ) flickr photo by Mykl Roventine: http://flickr.com/photos/myklroventine/3261364899/

Page 51: Social Media, Social Networking and School Libraries

Who is your audience?

Which social networks match the target

demographic?

Keep the library’s objectives clear

Conduct some in-house research - offline.

Ask the community what social media use

Page 52: Social Media, Social Networking and School Libraries

What are the school’s requirements?

What is the connection to

your school’s goals?

cc licensed ( BY ) flickr photo by paul bica: http://flickr.com/photos/dexxus/3146028811/

Page 53: Social Media, Social Networking and School Libraries

Include your policy planning

Write a social media policy for staff

Include a disclaimer

Don’t share confidential information

Use good judgment

- remember that everything an employee

posts will be archived by search engines,

permanently.

Page 54: Social Media, Social Networking and School Libraries

Important elements

General Social Media Best Practices

(Overview, Personal Social Media Participation, Site Set-Up,

Site Management, Profile Standards, Online Posting

Guidelines for User-Generated Content, Additional

Guidelines for Staff-Generated Content, General Social

Media Best Practices, Notifications and Comments,

Statistics, Publicity, Additional New Tech)

Practices for Specific Sites

(Twitter, Facebook, wikis, blogs, social bookmarking, photo

sharing, podcasting, videocasting)

Page 55: Social Media, Social Networking and School Libraries

Profile standards

- Profile images

- Profile name standards (e.g. St Joseph’s

College)

- Account email, log-ins, & passwords

- Location, contact info, website

- Biography template

- Disclaimer and/or posting policy links

Page 56: Social Media, Social Networking and School Libraries

Notifications and comments

Site coordinator should subscribe to

notifications for comments/messages.

Staff should post-moderate daily.

Staff should reply to all comments within 24

hours.

Page 57: Social Media, Social Networking and School Libraries

How will you get there?

responsibility | accountability

existing activities | timeline

barriers | governance

Page 58: Social Media, Social Networking and School Libraries

Identify the stakeholders

cc licensed ( BY NC ) flickr photo by Pete Reed: http://flickr.com/photos/petereed/496392956/

Page 59: Social Media, Social Networking and School Libraries

Identify the barriers

who? what? why?

cc licensed ( BY NC SD ) flickr photo by remuz [Jack The Ripper]: http://flickr.com/photos/remuz78/463810013/

Page 60: Social Media, Social Networking and School Libraries

Work out roles and responsibilities

who is the owner?

what roles are required?

where do they sit within the organisation?

cc licensed ( BY ) flickr photo by JefferyTurner: http://flickr.com/photos/respres/3231178720/

Page 61: Social Media, Social Networking and School Libraries

Map out the first three months

who? how? how much? how long? how often?

cc licensed ( BY NC SD ) flickr photo by Dunechaser: http://flickr.com/photos/dunechaser/1721982928/

Page 62: Social Media, Social Networking and School Libraries

Which tools will support your needs?

cc licensed ( BY ) flickr photo by Rosaura Ochoa: http://flickr.com/photos/rosauraochoa/3256859352/

Page 63: Social Media, Social Networking and School Libraries

Which tools will support your needs?

Different tools require different levels of

resourcing in technology, staff and time

cc licensed ( BY NC SD ) flickr photo by monkeyc.net: http://flickr.com/photos/monkeyc/322654818/

Page 64: Social Media, Social Networking and School Libraries

Establish trust

Always remember why your library is in this

space - to connect to others.

How many people will want to connect with

something that they cannot identify as

authentic or relevant?

get a vanity URL | customize | link your profiles

Page 65: Social Media, Social Networking and School Libraries

Be transparent

Find your library’s voice

Talks about the challenges of your library

Explain changes

Own up to your mistakes

Talk about news, books, events - whatever is engaging

Don’t fill up social spaces with the equivalent of ‘spam’

Page 66: Social Media, Social Networking and School Libraries

Watch all the time

Whenever your library posts a status update or

uploads some kind of media, look at the list of

goals and see which one it’s contributing to.

If the answer is “none” reframe it or drop it and

do something that will better serve the library’s

objectives.

Page 67: Social Media, Social Networking and School Libraries

Evaluation and success

Having a concrete idea about how many

people are interacting with your library’s

content is a good way to begin to

measure success.

Analytics!

Page 68: Social Media, Social Networking and School Libraries

Evaluation and success

The application of social media tools must do more than simply present a different avenue to the same information.

Page 69: Social Media, Social Networking and School Libraries

Social Network Management

https://hootsuite.com/

Page 70: Social Media, Social Networking and School Libraries

Now you are ready to begin

cc licensed ( BY SD ) flickr photo by Roby Ferrari: http://flickr.com/photos/roberto_ferrari/281640001/

Page 71: Social Media, Social Networking and School Libraries

Questions?

cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/

Page 72: Social Media, Social Networking and School Libraries

Choose your own adventure

Find things on the social web

- Google or media alerts

- Search the social web with other tools

Keep up to date with new stuff

- Read analyst and practitioner blogs

- Subscribe to blog/web feeds and RSS reader

Creating and sharing content

- Sharing weblinks

- Sharing photos, videos, podcasts and screencasts

Page 73: Social Media, Social Networking and School Libraries

“Blogging is my chief way

of making sense of things.”

Page 74: Social Media, Social Networking and School Libraries

“Twitter is a

performance support

tool, learning

platform and social

network all rolled in

one.”

Page 75: Social Media, Social Networking and School Libraries

http://libraryschool.campusguides.com/socialmedia

Page 76: Social Media, Social Networking and School Libraries

Twitter for Libraries

http://farm8.staticflickr.com/7040/6793185734_f94473c95d.jpg

Page 77: Social Media, Social Networking and School Libraries

What the heck is a Twitter?

Tweet, RT, Reply, DM, Lists, #tags, favourites,

searches, @replies, URL shortening, Apps.

Visit twitter tools and discover twitter clients, and

twitter apps. Curation with Paper.li, Tweeted Times.

Hootsuite, Tweetdeck.

.

Page 78: Social Media, Social Networking and School Libraries

Twitter describes itself as a “real-time information

network”. It is a micro-blogging tool, allowing 140

characters for each “Tweet”.

Hashtags (#) on keywords allow easy searching

and linking of topics. Twitter Chat Schedule

The Twitter button added to a web-page

encourages the community to follow tweets.

.

Twitter

Page 79: Social Media, Social Networking and School Libraries

http://paper.li/tag/tlchat

Page 80: Social Media, Social Networking and School Libraries

Twitter @ your school library

https://twitter.com/bgslibrary

Page 81: Social Media, Social Networking and School Libraries

Clearly defined Twitter brand

Organisational social media policy

Learn from mistakes

Be human and be honest

Listen, engage, and build relationships

Build off existing programs

Twitter ‘how to’

Page 82: Social Media, Social Networking and School Libraries

Omit needless words

One thought per tweet

Describe and simplify

Embrace the ReTweet

Cross-post, respond, monitor

Keep organised lists

.

Twitter ‘how to’

Page 83: Social Media, Social Networking and School Libraries

Look at your 20 last tweets. How many were

@replies?

How many were retweets of other peoples work.

Do you have at least one ongoing Twitter search

going?

Are the tweets you hope will be retweeted under 120

characters so people can retweet them?

Of the people you follow, how many are “influential” in

some way?

Twitter ‘how to’

Page 84: Social Media, Social Networking and School Libraries
Page 85: Social Media, Social Networking and School Libraries

Questions?

Page 86: Social Media, Social Networking and School Libraries

Facebook for Libraries

Page 87: Social Media, Social Networking and School Libraries

• More than 800 million users

• Nearly half of those users log in every day

• One of the most-trafficked sites in the world

• Each user is connected to an average of 130 other users

• People spend over 700 billion minutes per month

• Average user is connected to 80 community pages, groups and events

• On average, more than 250 million photos are uploaded per day

• More than 30 billion pieces of content shared each month

• About 75% of Facebook users are outside the US

• 350 million active users access via mobile devices

https://www.facebook.com/press/info.php?statistics

Facebook at a glance

Page 88: Social Media, Social Networking and School Libraries

The Home Page

News Feed – personalized feed of friends’ updates

Application and messaging controls: Wall posts, Pokes, Status Updates, private messages, Chat

The Profile

Information user has chosen to share

Interests, education, work background, etc.

Applications

Photos

Events

Videos

Groups

Pages

Facebook at a glance

Page 89: Social Media, Social Networking and School Libraries

Home Page

Page 90: Social Media, Social Networking and School Libraries

Profile Page

Page 91: Social Media, Social Networking and School Libraries

Group

Page 92: Social Media, Social Networking and School Libraries

Purpose or Organisation Page

Page 93: Social Media, Social Networking and School Libraries

Create personal profiles

Add other users as friends

Exchange messages

Send automatic notifications when they update

their profile

Join common interest groups

Enjoy applications

Create and share media

What individuals can do

Page 94: Social Media, Social Networking and School Libraries

Create organization profiles, groups or pages

Create and promote events

Communicate with users

Connect with other organizations

Update profiles and send notifications

Send messages to organization “likers”

Users must opt-in to your page by clicking “Like”

Track interactions

Feature discussions

Create and share media

What organisations can do

Page 95: Social Media, Social Networking and School Libraries

Profiles are focused more on the individual.

Pages are focused on organizations or

communities e.g Digital Citizenship.

Groups (private or public) are focused on a

purpose or interest. e.g. School Library Association of

New Zealand

School Libraries should utilize the Facebook

page. This way you do not have to ‘friend’ your

students. e.g. TIGS library

Profile, Page or Group

Page 96: Social Media, Social Networking and School Libraries

School Library FB Page

https://www.facebook.com/tigslibrary

Page 97: Social Media, Social Networking and School Libraries
Page 98: Social Media, Social Networking and School Libraries

• Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.

• You can have an unlimited number of fans (Facebook users who “Like” your page).

• Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.

• All content posted on your Facebook page gets indexed on Google.

What you need to know first

Page 99: Social Media, Social Networking and School Libraries

• You can add additional admins (highly

recommended).

• All admins have equal rights to administer your page,

including adding and removing other admins (choose

with care!).

• Select your page title and category carefully as they

cannot be changed once set.

What you need to know first

Page 100: Social Media, Social Networking and School Libraries

http://www.facebook.com/pages/create.php

Create a Page

Page 101: Social Media, Social Networking and School Libraries

“Like” other local organizations

Link to the Facebook page on your library’s website

Link to the Facebook page in email newsletters

Cross promote on other platforms, such as Twitter,

blogs, etc.

Share on your personal profile and “Suggest”

Don’t forget to get your Custom URL

Don’t forget to create you page banner!

Growing your Facebook page

Page 102: Social Media, Social Networking and School Libraries

Questions?

Page 103: Social Media, Social Networking and School Libraries

More for Libraries

Page 104: Social Media, Social Networking and School Libraries

Content Curation

http://www.slanza.org.nz/magazine/May2012.pdf

Page 105: Social Media, Social Networking and School Libraries

cc licensed ( BY NC SD ) flickr photo by нσвσ: http://flickr.com/photos/hobo_pd/60909334/

Google + >>

Google Hangout >>

What’s Next? >>

LinkedIn>>

Social Bookmarking >>

Referencing >>

Digital Preservation >>

Page 106: Social Media, Social Networking and School Libraries

http://libraryschool.campusguides.com/socialmedia

Page 107: Social Media, Social Networking and School Libraries

Social media & social

networking are counting on you

to be there!

Page 108: Social Media, Social Networking and School Libraries

http://heyjude.wordpress.com

http://www.facebook.com/judy.oconnell

http://twitter.com/heyjudeonline

Thanks

Questions/Comments