SOCIAL MEDIA TOOLS FOR LIBRARIES

Reysa C. AlenzuelaDirector

Thomas Jefferson Information Center

1. Provide an overview of Social Media;2. Present a landscape social media environs;3. Underscore the salient features of

selected social media tools which can be used by libraries and information centers;

4. Share a summary of working guidelines on how to effectively use social networking tools to deliver and expound information, engage in discussion and promote learning.

Goals

Emerging Technology

Social Media

Web 2.0

New Media Landscape

Emerging Technology

A general term used to denote significant technological developments that in effect, broach new territory in some significant way in their field.

Social Media

Information content created by people using highly accessible and scalable publishing technologies.

Web 2.0

The Web 2.0 concept represents a second wave of Web technologies

to create more interactive and easy-to-use Web sites using new

technologies.

Social Media Tools

Social NetworkingBlogs or WeblogsMicrobloggingWikisSocial BookmarkingPodcastingSMS and Instant Messaging (IM)Online Book CatalogsPhoto SharingAudio & Video Sharing

Social Networking

A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users.

Communities with a common interest/ topic develop and evolve through the use of these sites.

Salient Features

Page vs. Group

Visibility

Insights

Announce new books in the library

Let clienteles know what you are doing

Link to useful websites

Connect with other libraries

Create discussion threads

Solicit feedback

Hold competitions that will spur involvement

What are Blogs?

Or weblogs are websites that are frequently updated

Can be personal or informationalCan be authored by an individual or a teamUsers can leave comments

Microblogs*

• a new form of communication in which users can describe their current status in short posts

• via mobile phones, email or the Web

• people use microblogging to talk about their daily activities and to seek or share information

• Twitter is a popular microblogging tool

Wikis

A website that allows visitors to add, delete and otherwise edit all available content.*

Also refers to the collaborative software itself – the so-called “wiki engine” – that facilitates the operation of such a website. *

Excellent for collaborative writing.

Social Bookmarking

Social bookmarking is saving links of Web sites to a public site and tagging them with keywords.

It differs from bookmarks because the bookmarks are only available on the computer you are using.

Visitors to social bookmarking sites can search for sites that others have linked to by keyword, person who added the site, or popularity.

Hartman, Karen. 2009. Lecture Notes on" The 23 Things".

Podcasting

iPod + broadcasting

Audio and/or video

Using RSS, people can subscribe to the podcasts and listen and/or watch anything you’ve done whenever they have time to do it!

Instant Messaging

is a form of real-time communication between two or more people based on typed text. The text is conveyed via devices connected over a network such as the Internet.

SMS

Short Message Service (SMS) is a communication service standardized in the GSM mobile communication system, using standardized communications protocols allowing the interchange of short text messages between mobile telephone devices.

Online Book Catalog

Displays all the books have added to the catalog.

Each book added connects to other people.

The book page gives quality data and shows you who else has the book and what they think about it.

Provides connectivity.

Photo Sharing*

“A picture is worth a thousand words.”

Photographs – visual texts – can support communication by vividly portraying noteworthy or unfamiliar objects and experiences.

Video Sharing

allow content suppliers to upload video

effortlessly, automatically converting from many different formats

Users can easily share videos by mailing links or embedding them on web pages or in blogs.

Users can also rate and comment on videos,

bringing new social aspects to the viewing of videos.

Thoughts to Ponder

One size does not fit all

Focus on goal not

on technology

Thoughts to Ponder

When we became interested… this is where it starts!!!

Thoughts to Ponder

Reality Bites

Time constraintLack of knowledgeDigital DivideHighly addictive

EmpowerEnrichEngage

REFERENCES

Baker and Daniels Social Media Policy. [2009]. Retrieved October 2, 2009. http://www.bakerdstreamingvid.com/publications/Baker_Daniels_Social-Media-Policy.pdf

C. Derrick Huang and Ravi S. Behara. “Outcome- Driven Experiential Learning with Web 2.0”. Journal of Information Systems Education: Fall 2007. p. 239.

Educause. http://www.educause.edu/Resources/Browse/Social%20Networking/30641

Gonzales, Nick. CheckFacebook. Retrieved August 16, 2011. http://www.checkfacebook.com/

Information Resource Center State Department. Learning 2.0: The 23 Things (LAN). Retrieved December 8, 2009.

Internet World Stats. Philippines: Internet Usage Stats and Marketing Report. June 2009. Retrieved February 21, 2009. http://www.internetworldstats.com/asia/ph.htm

Kandace Harris. “Social Networking Sites as Student Engagement Tool.” Diverse Issues in Higher Education. October 16, 2008.

REFERENCES

Java et al. 2009. Why We Twitter: An Analysis of a Microblogging Community. Retrieved August 15, 2009. Availabl e online: http://portal.acm.org/citation.cfm?id=1348556

Notess, Greg. “The Terrible Twos: Web 2.0, Library 2.0, and More”. 2006 . Retrieved January 18, 2009. http://infotoday.com/online/may06/OnTheNet.shtml

Pew Internet Research. 2007. Retrieved January 18, 2009. Available online: http://www.pewinternet.org/pdfs/PIP_SNS_Data_Memo_Jan_2007.pdf r

Quintin Hardy. “Six Rules for Social Networks.” October 2, 2009. Forbes.com. Retrieved October 16, 2009. http://www.forbes.com/2009/10/02/digg-ning-facebook-intelligent-technology-social-media.html

Stuart McDonald and Luis Martinez Uribe. “Libraries in the Converging Worlds of Open Data: A Web 2.0 E-Research.” Mar/ Apr 2008. Information Today, Inc. Retrieved January 21, 2009.

“Social Networking”. 2009. US Department of State Diplopedia. Retrieved October 21, 2009. https://connect.infocentral.state.gov/pdtoolkit/index.php/What_is_Social_Networking.

O’Reilly. “The Shape of things to Come”. O'Reilly Emerging Technology Conference 2008. Retrieved October 21, 2009 http://conferences.oreillynet.com/pub/w/18/keynotes.html

REFERENCES

Stuart McDonald and Luis Martinez Uribe. “Libraries in the Converging Worlds of Open Data: A Web 2.0 E-Research.” Mar/ Apr 2008. Information Today, Inc. Retrieved January 21, 2009.

“Social Networking”. US Department of State Diplopedia. Retrieved October 21, 2009. https://connect.infocentral.state.gov/pdtoolkit/index.php/What_is_Social_Networking.

US Department of State Diplopedia. Retrieved October 21, 2009. https://connect.infocentral.state.gov