GET INSPIRED. BE PART OF IT.REDkEN.cOm

juLY 2009promotions

\

nEW CoLor CAmo 5-10 min. Custom GrAY CAmouFLAGEFREE HEAT STYLING CLIENT GIFT!VALUABLE SAVINGS ON STYLNG AND REDKEN FOR MEN PRODUCTS

NEW ON 5TH

stimuLAtE Your BusinEss WitH tHE FrEE sALon stimuLus Kit!The economic climate may be challenging, but your

salon can succeed—and even thrive! The key is to take

control by implementing smart business practices to

increase service and retail sales and boost profits.

To help you accomplish these goals, Redken is bringing

you its first-ever Salon Stimulus Kit for FREE. This

exclusive kit has been specially developed with the salon

industry’s leading experts to help you:

• Provideanenvironmentwhereyour salon staff can grow and prosper

• Createamemorableexperienceforclients

• Manageyourmoney!

pLus, You CouLD Win! One lucky salOn will win a year-lOng redken Business “salOn makeOver.” lOg-On tO redken.cOm/makeOvercOntest fOr all the exciting details!

This month, we have an amazing line-up of

Salon Stimulus deals dedicated to helping

your bottom line by reducing inventory costs,

providing clients with valuable offers to

encourage retail purchase, and promoting color

services via FREE backbar and retail sampling.

We’re especially excited to bring you the

FREE Salon Stimulus Kit. We teamed up with

top experts in the industry to develop this

first-of-a-kind business “toolbox.” It’s filled

with smart, effective and easy solutions

to help your salon increase profits even in

today’s tough economic climate. Be sure to

askyourDistributorSalesConsultantforyour

kit. One lucky salon will also win a year-long

Redken business “salon makeover.”

Inaddition,our“ExtendtheLifeofProfessional

Color”promotionoffersyouexclusivesavings

on Shades EQ and Color Gels while giving

you the tools you need to offer Redken

Chemistry—a valuable add-on service that

can increase your profits. And just in time

for back to school, we have special buy one/

get one offers on best-selling Redken Styling

products, plus great savings on Redken

For Men liters.

Be sure to check out New on 5th each

month for more salon savings offers!

Thank you for your continued commitment

to Redken. Together, I’m confident we can

make it through these challenging times.

Very Truly Yours,

Karen Fuss-Zipp

VicePresident,GeneralManager

Redken5thAvenueNYC

Salon Stimulus Promo Cards REOD Coupon CardClient Reward Cards

Redken Business Partners Brochure Salon Survival Guide

Salon Stimulus DVD

GET INSPIRED. SEE YOUR STYLIST.REDKEN.COM

PREBOOK YOUR NEXT COLOR OR CUT SERVICE, AND RECEIVE

A FREE REDKEN CHEMISTRY TREATMENT AT YOUR NEXT APPOINTMENT.

tHE sALon stimuLus Kit ContAins A WEALtH oF mAtEriALs You CAn usE immEDiAtELY to KiCK-stArt Your BusinEss, inCLuDinG: salOn stimulus dvd Includes“360View:HowtoSurvive&ThriveinaDifficultEconomy,”amust-seevideohostedbyPeterMahoney,

MichaelColeandKristiValenzuela,plustemplatesyoucanusetocreateclientreferralcards,postcardmailersandmore!

TheDVDalsoprovidesadirectlinktoMyBusinessToolboxforevenmorecustomizablemerchandisingtemplates.

redken educatiOn On demand cOupOnGoodforaFREErentalof“TheSalonScorecard,”anewbusiness-building

videohostedbyPeterMahoney.

client referral, preBOOking and lOyalty cards A selection of pre-printed cards you can use immediately to drive service

and retail sales. Each set features a different offer, such as the “Scratch &

Win” retail promotion!

salOn stimulus prOmO cards These handy cards feature step-by-step instructions for four easy

promotion ideas.

redken Business partners BrOchure Flip through this brochure to discover the exclusive partnerships Redken

has developed to help your salon succeed.

salOn survival guide This supplement from the June issue of American Salon outlines the

strategies and resources Redken offers to help your salon grow and

prosper even in this challenging economic climate.

sALon priCE: FrEE!ask yOur distriButOr sales cOnsultant fOr yOur kit tOday!*

*KitswillbeavailableinJulythroughyourDistributorSalesConsultant.Onekitpersalonwhilesupplieslast.

mY BusinEss tooLBox Promotingyoursalonissimpleifyouhave

the right resources, and that’s exactly what

Redkencanprovide.We’relaunching“My

Business Toolbox,” a new online resource

center with customizable, Redken-branded

merchandising templates you can use to

continuously promote your salon business

and services, including:

•Referralcards

•Prebookingcards

•Loyaltycards

•Postcardmailers

•Merchandisingflyers

And to make promoting your salon even

more cost-effective, we’ll print, produce

and deliver your materials at affordable

rates. You’ll be able to upload your client

list or purchase lists of prospective

clients. Log-on to Redken.com/

MyBusinessToolbox for details.

July2009Promotions 3

NEW ON 5TH

nEW CoLor CAmo 5-10 min. Custom GrAY CAmouFLAGEBLEnD GrAY, Your WAYDiscover the fastest men’s professional haircolor with the most benefits. Reformulated with

advanced technology, New Color Camo 5-10 min. custom gray camouflage blends the

same amount of gray in 5 minutes that it used to in 10 minutes, or you can process for 10

minutes to increase the amount of coverage. Six shades, cooler tonality, easier application, low

maintenance results… New Color Camo has everything you need to take your men’s color

business to the next level! We’ve made it easy to get started—just check out the Color Camo

TechniqueGuideinyourkittolearnthreeeasycolortechniquesforyourmaleclients.

NEW ON 5TH

BefOre after 5 minutes after 10 minutes

opEn stoCKprOduct size

NEW Light Natural 2 oz.

NEWMediumNatural 2oz.

NEW Dark Natural 2 oz.

NEW Light Ash 2 oz.

NEWMediumAsh 2oz.

NEW Dark Ash 2 oz.

10volumePro-oxideCreamDeveloper Liter

WHAt HAs CHAnGED?• Customizedcoverageoptions

• Processesin5or10minutes

• Tonalityiscooler

• Formulaisthickerinviscosityand

opaque in color

• Nowusedwith10 volume Pro-oxide

Cream Developer

• Newshadescannot be mixed with

old shades

B

C

E

A

D

nEW EpisoDE oF tHE HAir FiLEs: inViGorAtE AnD stYLE WitH rEDKEn For mEn

Visit Redken.com/TheHairFiles to watch

“Invigorate and Style With Redken For

Men.”HostedbyRedkenSessionStylist

Jenny Balding, this special episode of

The Hair Files helps male clients discover

how Redken For Men can take their look to

the next level. Watch today, then encourage

your clients to log-on!

sALon oFFErpurchase

12shadesofNEWColorCamo2oz.

receive free

A 1ColorCamoSwatchBox

B 1ColorCamoTechniqueGuide

C 1ColorCamoConsumerImageBook

D 1ColorCamoServicePoster

E 4MirrorClings

NEW ON 5TH

ExtEnD tHE LiFE oF Your CLiEnts’ HAirCoLorYou count on Shades EQ and Color Gels to give your clients amazing color—now, help them keep their color radiant and increase retail sales with this special business building promotion. Use Redken Chemistry Color Extend Shot Phase and Shot Phix to lock in clients’ color, and send them home with Color Extend packettes to encourage retailpurchase.Anddon’tforgettocheckouttheRedkenProfessionalTreatmentsConsultationToolincludedinyourkit—itwillhelpyourecommendtheperfectin-salontreatment for every client!

in-sALon sErViCEs At-HomE mAintEnAnCE

NEW ON 5TH

optimAL CoLor rEsuLts

sALon oFFEr #1purchase

18 Shades EQ shades

receive free

1“ExtendtheLifeofProfessionalColor”kit

July2009Promotions 7

A B

C

D

E

G

F

H

sALon oFFEr #2purchase

18ColorGelsshades

receive free

1“ExtendtheLifeofProfessionalColor”kit

“ExtEnD tHE LiFE oF proFEssionAL CoLor” Kit inCLuDEs:A 1RedkenChemistryColorExtendShotPhase16.9oz.(1/2liter)

B 1RedkenChemistryShotPhix3.5pHixpHasesealer8.5oz.

C 1RedkenChemistryEducationGuide

D 25NewColorExtendShampooandConditionerDuoPackettes

E 1“ToughTimes.EasyStrategies.”BusinessBuildingGuide

F 1ExtendtheLifeofProfessionalColorFormulas&TipsBrochure

G 1RedkenProfessionalTreatmentsConsultationTool/IncomeCalculator

H 1EaselwithTearPad

rEDKEn stYLinG Duos: BuY onE, GEt onE 50% oFFHelp clients stock up and save on their favorite Redken Styling products with these great duos!

purchase

Styling duos at a special value price

chOOse frOm

prOduct

Rewind 06 5 oz. duo

Ringlet 07 6 oz. duo

Full Frame 07 8.5 oz. duo

Guts1010.5oz.duo

RoughPaste122.5oz.duo

NEW ON 5TH

sAVE 15% on rEDKEn For mEn LitErsStock your backbar and pass the savings onto clients to increase retail sales!

purchase

RedkenForMenlitersatadiscount*

chOOse frOm

prOduct

GoCleanShampooliter

Densify Shampoo liter

FinishUpConditionerliter

MintCleanShampooliter

CoolFinishConditionerliter

*Liters will be stickered 15% off

CLiEnt GiFt WitH purCHAsE: FrEE Hot tooLs CAsEBoost retail sales of the Heat Styling collection with this special offer! When clients purchase two Redken Styling products, they receive a FREE hot tools case:

•Fitsstandardflatironsandcurlingirons •Opensupintoamatsoyoucanrestahottoolonitwhilestyling •Protectssurfacesupto400° •Estimatedvalue$15.00

We’ve also included samples of blown away 09 –a Brides Beauty Award winner!– to pass out to clients and appointment cards that let clients know about The Hair Files, a series of new online videos that help clients recreate salon-perfect looks at home!

sALon oFFErpurchase

12RedkenStylingproducts(6must

befromtheHeatStylingcollection))

receive free

A 6 Hot tools cases

B 1 Hot tools case glorifier

C 6BlownAway09.825oz.

D 25 Appointment cards

CLiEnt oFFErpurchase

2RedkenStylingproducts(1must

befromtheHeatStylingcollection))

receive free

1 Hot tools case

)

*Exact price depends on products purchased.

July2009Promotions 9

C DA

To activate this offer, visit Redken.com/specialoffers

B(Flatironnotincluded)

WHAt’s CHAnGinG? It’s easier to create the looks you want: Redken Styling products

are now grouped into five end result collections, Straight, Shine,

Volume, Texture and Curl, and three specialty collections, Heat

Styling, Hairsprays and Urban Experiment. Each collection is

color-coded and includes the end result or specialty name, so you

can easily find what you’re looking for.

For the Straight, Shine, Volume, Texture, Curl and Hairsprays

collections, the packaging color has been updated to be a chic,

shimmeringpearl-gray.ProductsintheHeatStylingcollection

remain an attention-grabbing metallic blush hue.

While the change makes a big impact, it’s actually quite subtle and

won’t detract from your ability to merchandise the old and new

packaging together. You’ll be able to display both on your retail shelf.

NEW ON 5TH

rEDKEn stYLinG: rEFrEsHED AnD rEDEsiGnEDInnovation and evolution are at the heart of fashion, and the same goes for Redken Styling! Now, Redken Styling’s package design is getting a makeover to be more fashionable and functional than ever.

WHAt’s stAYinG tHE sAmE? As always, each product has a number that represents the amount of

control it provides. The higher the number, the greater the control.

WHEn is it HAppEninG? You’ll see the new packaging in July, when we start to phase it

in, and the entire product range will be updated throughout the

year. We’re excited to bring you the refreshed and redesigned

Redken Styling!

Log-on to RedkenEducationOnDemand.com and check out “Stylist Spin” for the latest tips and tricks on Redken Styling!

LEt Your CLiEnts KnoW ABout rEDKEn’s AWArD-WinninG proDuCts!Redken retail products consistently receive awards from top consumer and trade magazines and other professional organizations. Let your clients know and watch your retail sales increase!

HAirCArE

Color Extend Sun After-Sun Mask

was honored as Best Hair Mask

in SELF magazine’s Healthy

Beauty Awards.

Real Control Intense Renewal

super moisturizing mask was

awarded Best Hair Mask in Brides

magazine’s Beauty Awards.

stYLinG

blown away 09 protective

blow-dry gel was named Best

Heat Protection Product in Brides

magazine’s Beauty Awards.

rEDKEn For mEn

Redken For Men cool finish

conditioner was honored as

Best Conditioner in Men’s Health

magazine’sGroomingAwards.

Redken For Men mint shape

forming paste and mint fix

sweat-resist gel were both

named Best Styling Products

by Instinct magazine.

Redken For Men was honored

with a Design Award in the 2009

American Package Awards.

Visit Redken.com’s site for salon professionals to download shelf talkers featuring the 2009 award winners, and display them on your retail shelf next to the appropriate products.

Real Control Overnight Treat

night recovery was named Best

Hair Treatment in Siempre Mujer

magazine’s 2009 Excelencia en

Belleza(ExcellenceinBeauty)Award.

All Soft Shampoo and

Conditioner were named Best

Shampoo and Best Conditioner

in Allure magazine’s annual

Reader’s Choice Awards.

July2009Promotions 11

DisCoVEr HoW rEDKEn.Com CAn HELp DriVE CLiEnts to Your sALonYou already know that Redken.com is an essential tool for educating salon professionals, but did you know that the website also helps grow your business by driving clients to your salon? Here’s how:

rEDKEn DEsKtop WiDGEt ClientswhodownloadtheRedken

Desktop Widget can set reminder

alerts about their appointments, so

they never miss a salon visit or forget to schedule a new appointment!

onLinE ADVErtisinG Redken partners with popular

websites such as Facebook,

Style.com,MensHealth.comand

others to reach consumers and

drive them into Redken salons.

CLiEnt HAir ConsuLtAtion We’ve revamped our virtual hair

consultation tool to be better than

ever!Clientsreceivecustomized

recommendations for retail products

and salon services, driving them

directly into your salon.

GooGLE Redken purchases keywords on

Googletoensurethatwhenaclient

types in “hair salon,” Redken.com’s

Salon Finder is one of the top

search results. On average, clients

spend$80.00onservicesandretailproductsafterlocatingasalon

through Redken.com!

NEW ON 5TH

sALon FinDEr The Redken Salon Finder tool

receives more than 150,000 salon

searches every month. We know

that 88% of consumers who use

this tool make an appointment, call the salon, visit the salon’s website

or visit the salon in person. Develop a special offer for clients who find

your salon on Redken.com’s Salon Finder. It will make clents even

more likely to call for an appointment.

sALon EmAiL mArKEtinG tooLs One of the easiest and most cost-

effective ways to promote your

salon’s services and special offers

is via email to your clients. Visit

Redken.com’sProfessionalsiteto

create customized eNewsletters

andeCardstosendtoyourclients,

andbesuretocheckout“Getting

ResultswithEmailMarketing.”ThisProfessionalEdgeBusiness

Webinar, hosted by Redken digital media expert Rachel Weiss, is

availableforFREE.Clickthe“GrowYourBusiness”tabtofinditand

other archived Webinars.

mY BusinEss tooLBox Promotingyoursalonissimple

with the right resources. Now

Redken is launching a new

online resource center with

customizable, Redken-branded

marketing templates you can use

to continuously promote your

business and services. We’ll print,

produce and deliver your materials

at affordable rates, and you’ll be able to upload your client list or

purchase lists of prospective clients.

July2009Promotions 13

tHE proFEssionAL EDGE BusinEss WEBinArsEach month, top industry leaders share FREE business-building and personal growth education to help your staff and salon thrive. Thousands of salon professionals have already tuned in—join them to learn salon-proven strategies to take your business to the next level! It’s simple: Register on Redken.com’sProfessionalsitetoreceiveRedkenemails and you’ll be sent a link that allows you to sign up for the next available online learning webinar. Experience the Professional Edge!

date name Of sessiOn featuring

July 6 Best client practices Of tOp 20 stylists michael cOle, redken Business educatOr

July 20 create salOn traffic with faceBOOk sarah liang, redken interactive marketing

august 10 using Business tOOls Online tO grOw yOur Business rachel weiss & sarah liang, redken interactive marketing

august 24 measuring yOur financial perfOrmance—the salOn scOrecard peter mahOney, president, salOn cOnsultants internatiOnal

septemBer 14 suppOrting the service prOvider team kristi valenzuela, salOn success cOach

OctOBer 12 managing successful stylists (fOr salOn Owners and managers) michael cOle, redken Business educatOr

nOvemBer 2 setting the standard fOr services peter mahOney, president, salOn cOnsultants internatiOnal

nOvemBer 9 hOw tO suppOrt yOur team tO sell thrOugh prOmOtiOns kristi valenzuela, salOn success cOach

LoG-on toDAY!The first 100 people to register for the newsletter will receive a coupon code for 25% off any video on the site.

RedkenEducationOnDemand.com allows you to access Redken Education anytime, anywhere from your computer. With videos including training for haircolor, finishing, design, business building, men’s and consultation, it’s a great new resource to improve your skills at home or during downtime in the salon.

rEGistEr to rECEiVE tHE nEWsLEttEr ViA EmAiL AnD You’LL HAVE ACCEss to:•Exclusivediscountsandoffers •Updatesaboutwhat’shot,newandnextonthesite •Interviewsandtipsfromyourfavoriteartists •Andmuchmore!

HoW to rEGistEr1. Visit Redken.com/reodupdates 2. Enter your email and check “yes” to receive the Redken Education On Demand newsletter

stAY ConnECtED WitH tHE rEDKEn EDuCAtion on DEmAnD nEWsLEttEr

name Of sessiOn date day tuitiOn

tOtal design & cOlOr July 6 - 9 mOnday - thursday $ 1500

cOlOr & knOw why July 16 - 19 mOnday - thursday $ 900

cut & knOw why July 16 - 19 mOnday - thursday $ 900

pure knOwledge expressiOns July 20 - 21 mOnday - tuesday $ 800

cutting with sam & chris July 20 - 21 mOnday - tuesday $ 1100

pure knOwledge finish July 22 - 23 wednesday - thursday $ 800

the Best BlOndes July 27 - 28 mOnday - tuesday $ 700

everything’s included July 27 - 29 mOnday - wednesday $ 950

everything’s included 2 august 3 - 5 mOnday - wednesday $ 950

dOn’t sweat it fix it august 3 - 5 mOnday - wednesday $ 900

cOlOr & knOw why august 10 - 13 mOnday - thursday $ 900

cut & knOw why august 10 - 13 mOnday - thursday $ 900

cOlOring Out Of yOur mind august 17 - 19 mOnday - wednesday $ 900

cutting Over the tOp august 17 - 19 mOnday - wednesday $ 900

everything’s included august 24 - 26 mOnday - wednesday $ 950

designing Behind the chair august 24 - 26 mOnday - wednesday $ 900

everything’s included 2 august 31 - 2 mOnday - wednesday $ 950

gender neutral august 31 - 2 mOnday - wednesday $ 900

cOlOr & knOw why septemBer 14 - 17 mOnday - thursday $ 900

cut & knOw why septemBer 14 - 17 mOnday - thursday $ 900

pureOlOgy design septemBer 21 - 22 mOnday - tuesday $ 800

designing Behind the chair septemBer 21 - 23 mOnday - wednesday $ 900

pureOlOgy finishing septemBer 23 - 24 wednesday - thursday $ 800

diagnOstic design septemBer 28 - 29 mOnday - tuesday $ 800

everything’s included septemBer 28 - 30 mOnday - wednesday $ 950

dOn’t sweat it fix it OctOBer 5 - 7 mOnday - wednesday $ 900

platfOrm artistry OctOBer 5 - 7 mOnday - wednesday $ 1250

cOlOr & knOw why OctOBer 12 -15 mOnday - thursday $ 900

cut & knOw why OctOBer 12 -15 mOnday - thursday $ 900

cOlOring Out Of yOur mind OctOBer 19 - 21 mOnday - wednesday $ 900

cutting Over the tOp OctOBer 19 - 21 mOnday - wednesday $ 900

everything’s included 2 OctOBer 26 - 28 mOnday - wednesday $ 950

everything’s included OctOBer 26 - 28 mOnday - wednesday $ 950

everything’s included 2 nOvemBer 2 - 4 mOnday - wednesday $ 950

cOlOr & knOw why nOvemBer 9 - 12 mOnday - thursday $ 900

cut & knOw why nOvemBer 9 - 12 mOnday - thursday $ 900

cOlOr 911: the next dimensiOn nOvemBer 16 - 18 mOnday - wednesday $ 900

sessiOn skills & phOtO nOvemBer 16 - 18 mOnday - wednesday $ 1650

cutting with sam & chris nOvemBer 30 - dec 1 mOnday - wednesday $ 1100

dressing the Bride nO 30 decemBer 2 mOnday - wednesday $ 1100

mixing it up fOrmulatiOns decemBer 7 - 9 mOnday - wednesday $ 900

rEDKEn ExCHAnGE sEssion CALEnDAr To register for a session or for more information, call 1.800.545.8157 or log-on to Redken.com.

NEW ON 5TH

attend cOlOr 911: the next dimensiOn with dhaniel dOud and lOri zaBel at the redken exchange nOvemBer 16 - 18, 2009.

This3-daysessionisdesignedforthosenewto“ColorI’mPossible”aswellas returning guests. You’ll go beyond the key learnings and find out how to correct with confidence! Discover how to approach previously colored hair, competitive professional haircolor brands, uneven color applications and difficult clients. Learn how to create customized formulas for perfect results every time, and increase your income with color correction services.

nEW EpisoDE oF tHE HAir FiLEs: CrEAtE CurL pErFECtionVisit Redken.com/TheHairFilestowatch“CreateCurlPerfection.”FeaturingsalonownerRodneyCutler,thisepisodeofThe Hair Files teaches clients tips and tricks for achieving defined, frizz-free curls. Watch today, then encourage your clients to log-on!

clients will learn…

•Protricksforusingadiffuser •HowFresh Curls haircare products provide all-day frizz-fighting power for curly/wavy hair •Howtouseringlet 07 and curl force 17 to create perfect curls

July2009Promotions 15

CoLor 911: tHE nExt DimEnsion