introducing new color extend & color extend suna 1 redken creates volume 3 technique book (a...

GET INSPIRED. BE PART OF IT.

REDkEN.cOm

march 2009promotions

\

introDUcinG nEWcolor ExtEnD & color ExtEnD sUnrescue your clients’ haircolor with color 911!redken creates volume 3

nEW color ExtEnD & color ExtEnD sUnthE nExt GEnEration of protEctionAs the leading haircolor company in the professional industry, Redken is also a proven authority in the care of color-treated hair. Combining this expertise with its continued commitment to innovation, Redken introduces NEW Color Extend and Color Extend Sun, advanced shampoos, conditioners and treatments dedicated to the care and preservation of color-treated and sun-exposed hair. Now you have a complete, comprehensive mix of products that provide powerful color protection for every season and need!

Cover Model’s HairColor: Natural Level: 4 Highlight Formula: 1 part Blonde Icing Power Lift, 3 parts 30 volume Blonde Icing Conditioning Cream Developer Base Formula: 1 ½ oz. (45ml) 6R Color Fusion, ½ oz. (15ml) 6Cr Color Fusion, 2 oz. (60ml) 20 volume Pro-oxide Cream Developer Glaze Formula: 1 ½ oz. (45ml) 08WG Golden Apricot Shades EQ, ½ oz. (15ml) 09AA Papaya Shades EQ, 2 oz. (60ml) Processing Solution

March 2009 Promotions 3

thE color ExtEnD collEction CLEANSEColor Extend Shampoo gently cleanses while providing anti-fade protection, increased vibrancy and shine to color-treated hair.

CONDITIONColor Extend Conditioner detangles and provides protection from fading agents while restoring color vibrancy.

TREATRich Recovery protective treatment provides anti-fade protection, improved manageability and intense replenishment to color-treated hair.

Total Recharge inner hair fuel detangles, strengthens, and reinforces the cuticle while revitalizing color-treated hair with powerful protection and radiant shine.

Shine Enrich protective shine serum helps protect haircolor while helping to seal split ends, smooth fly-aways, and impart mirror-like shine.

thE color ExtEnD sUn collEction pROTECTSparkling Shield leave-in smoother helps provide water-resistant protection against UVA/UVB rays, chlorine and minerals while creating a sleek, polished finish.

CLEANSEAfter-Sun Shampoo gently cleanses and removes minerals, chlorine and salt deposits while helping to repair sun-damaged hair.

REpAIRAfter-Sun Mask instantly detangles and revitalizes sun-damaged hair with intense moisture replenishment and repair.

NEW ON 5TH

*Compared to other Redken Haircare products

opEn stocK ProduCt size

Color Extend Shampoo 1.7 oz.

Color Extend Shampoo 10.1 oz.

Color Extend Shampoo liter

Color Extend Conditioner .825 oz.

Color Extend Conditioner 8.5 oz.

Color Extend Conditioner liter

Color Extend Total Recharge 5 oz.

Color Extend Shine Enrich .825 oz.

Color Extend Shine Enrich 3.4 oz.

Color Extend Rich Recovery .825 oz.

Color Extend Rich Recovery 8.5 oz.

nEW color ExtEnD UnsUrpassED haircolor protEction*

New advanced Color Extend offers even stronger protection to extend the life and vibrancy of haircolor. Redken’s exclusive Interbond Conditioning System and Fade Resist™ Complex with powerful micro-net technology and UV filters help lock in color and lock out aggressors. Haircolor looks vibrant and radiant with mirror-like shine.

Freshly Colored Hair 8 Washings with existing

Color Extend Shampoo

8 Washings with

NEW Color Extend Shampoo

After 8 washings, haircolor is more vibrant with NEW Color Extend Shampoo than the original formula:

nEW color ExtEnD KEEps color vibrant lonGEr! sEE for yoUrsElf!

Fade resist™ CoMPleX MiCro-net = Color retention

uva & uvB Filters = anti-Fade ProteCtionCranBerry oil = MaXiMizes Color viBranCy

CeraMide = strenGtHens & seCures eXClusive interBond ConditioninG systeM

nEW color ExtEnD sUn aDvancED protEction for sUn-ExposED hairNew Color Extend Sun protects highlights, safeguards color and replenishes sun-stressed strands. Redken’s exclusive Interbond Conditioning System and advanced Hydra-Shield Complex with Soplexyl™, a patented UV filter, provide powerful protection while restoring lost moisture and luminous shine. Color Extend Sun is a perfect compliment to Color Extend. It is the ideal regimen when spending time at the beach and by the pool or for clients who spend a lot of time outdoors. Color Extend Sun is also great for daily use during the summertime or year-round for those who live in warm climates.


opEn stocK ProduCt size

Color Extend Sun After-Sun Shampoo 8.5 oz.

Color Extend Sun After-Sun Mask 8.5 oz.

Color Extend Sun Sparkling Shield 5 oz.

Why sUn-ExposED hair nEEDs protEction…• Thesuncanreallytakeitstollonhair—bothcolor-treatedandnaturalhaircolor • UVA/UVBrayscandamagethecuticlecausinghairtobecomedullandpronetofrizzandfly-aways • UVrayscanalsopenetratethecuticle,leadingtocolorfadingonallhairtypes • Poolchemicalsandseasaltscanbindtothehair,intensifyinghaircolordegradationcausedbysunexposure • Asaresulthaircolorcanturnbrassy,grayishorevengreenandhairtextureisdryandrough

Hydra-sHield CoMPleXsoPleXyltM = Prevents uv daMaGe

ManGo oil = rePlenisHes Moisture & viBranCyCeraMide = rePairs & resurFaCes

eXClusive interBond ConditioninG systeM

NEW ON 5TH

salon introDUctory offErPurCHase

24 NEW Color Extend and Color Extend Sun retail products

suGGested ProduCt MiX:

A 4 Color Extend Shampoo 10.1 oz.

B 4 Color Extend Conditioner 8.5 oz.

C 4 Color Extend Total Recharge 5 oz.

D 3 Color Extend Rich Recovery 8.5 oz.

E 2 Color Extend Shine Enrich 3.4 oz.

F 3 Color Extend Sun After-Sun Shampoo 10.1 oz.

G 2 Color Extend Sun After-Sun Mask 8.5 oz.

H 2 Color Extend Sun Sparkling Shield 5 oz.

reCeive Free

1 Color Extend Shampoo Liter*

1 Color Extend Conditioner Liter*

I 1 Redken Chemistry Color Extend Shot Phase 16.9 oz.

J 1 Redken Chemistry Shot Phix 3.5 pHix pHase sealer 8.5 oz.

8 Color Extend Shine Enrich .825 oz.*

K 1 Stylist Brochure

L 25 Consumer Brochures

M 1 Easel Card with Brochure Holder

N 1 Color Extend Shelf Talker

O 1 Color Extend Sun Shelf Talker

P 1 Poster

salon bonUs offEr!PurCHase

An additional 18 retail products (total of 42 products)

suGGested ProduCt MiX:



C 3 Color Extend Total Recharge 5 oz.

D 2 Color Extend Rich Recovery 8.5 oz.





reCeive Free

Q 1 Semi-Permanent Floor Display

stylist trial KitKit inCludes:







K 1 Stylist Brochure

* not shown

P

L

M

A

N

O

K

C E B D H F G I JSemi-Permanent Floor Display

FREE with Bonus Offer

Q

orDErinG is Easy on rEDKEn EDUcation on DEmanD1 Go to RedkenEducationOnDemand.com and search for

“The Goddess”

2 Click “Add to Cart.”

3 Enter the promo code listed below for 25% off the rental price:* DEALSHEET3

noW on rEDKEn.com! thE hair filEs: hoW-to GUiDEs for stylish hair EvEryDay


Save 25% on “The Goddess” video (regularly $16.95) available only at RedkenEducationOnDemand.com. This gorgeous finishing technique, taught by Redken Artist Giovanni Giuntoli, is a must-have for styling brides, prom-goers and more!

Visit RedkenEducationOnDemand.com to browse through more videos including training for haircolor, finishing, design, business building and men’s. It’s a great new resource to improve your skills at home or during downtime in the salon, prepare for the Redken Certified Haircolorist exam or help train and inspire your staff. Videos can be rented for 48 hours and watched right from your Internet browser.

*25% discount applies only to The Goddess video. Offer expires 3/31/09.

Redken has a new online video series that can help clients create stylish salon looks at home! Hosted by MTV VJ SuChin Pak and featuring Redken’s hair experts, clients learn simple step-by-step techniques that guide them through a complete look from start to finish.

Encourage your clients to log-on today to Redken.com/TheHairFiles to see the latest episode, “Healthy Shiny Hair: Start to Finish.”

rodney CutlerOwner, Cutler/ Redken Salons

Jenny BaldinGRedken Session Stylist

david stanKo Haircolor Consultant for Redken

rEDKEn EDUcation on DEmanD spEcial savinGs offEr!

For additional discounts and updates on new videos, sign up to receive emails from Redken Education On Demand via your Redken.com account!

NEW ON 5TH

ExpEriEncE thE profEssional EDGE WithrEDKEn crEatEs volUmE 3 Inspire your stylists with the latest cut and color techniques developed by international Redken Artists. Redken Creates volume 3 merges creativity, innovation and inspiration for a collection of 6 visionary cut and color techniques. Each look in this year’s collection is layered with contradiction. Jagged and smooth. Split and focused. Fragmented and solid. This push-pull effect was fueled by the spirit and energy of New York City.

Each technique also lends itself to adaptation and experimentation. Use your imagination and innovation to mix and match and create something completely new... the possibilities, like the city that inspired them, are limitless!

Watch Redken Artists Carmody Homan and Dhaniel Doud demonstrate “Split Focus” Cut and Color techniques.

thE artists:

Jason welCH dHaniel doud CarMody HoMan adaM Browne PHiliP BarwiCKMarCo lanGeveld


salon offErPurCHase

Any 12 products from the Straight and/or Volume styling

collections (featured in Redken Creates)

CHoose FroM

Straight

Straight 05 5 oz.

Align 12 5 oz.

Volume

Touch Control 05 9.2 oz.

Thickening Lotion 06 5 oz.

Full Frame 07 8.5 oz.

Contour 08 8.5 oz.

Guts 10 10.58 oz.

reCeive Free

A 1 Redken Creates Volume 3 Technique Book (a $59.00 value)

B 1 7 velvet gelatine 3.4 oz. for stylist use ($6.60 salon value)

C 1 Iron Silk 07 8.5 oz. for stylist use ($7.50 salon value)

D 1 Redken Education On Demand Coupon for “Redken Creates

Volume 3: Split Focus” (a $16.95 value)

Along with the book, you’ll receive NEW iron silk 07 ultra straightening spray and stylist favorite 7 velvet gelatine to help you create the trendsetting styles in Redken Creates volume 3, plus a coupon to watch the exclusive Redken Creates “Split Focus” cutting technique video at RedkenEducationOnDemand.com for FREE! After you watch, make sure to check out the other Redken Creates videos available for purchase on this great new resource.

C B

D

A

frEE nEW mint fix sWEat-rEsist GEl With mint clEan shampoo pUrchasEEncourage male clients to discover extreme style endurance with this special offer! New Mint Fix sweat-resist gel givesall-day,superstrongholdthatstandsuptosweatwithoutflaking,soyoucancreateworkout-proofstyleswithinvigorating peppermint and protective UV filter.

salon offErPurCHase

1 Mint Clean invigorating shampoo 10 oz.

reCeive Free

1 mini Mint Fix sweat-resist gel .825 oz. (attached via boot)

cliEnt offErFree mini Mint Fix sweat-resist gel .825 oz.

with the purchase of Mint Clean invigorating shampoo 10 oz.

style sHield teCHnoloGyForMulated witH:PePPerMint = enerGizinG sCentuv Filter = HelPs ProteCt HairProtein = strenGtH

To activate this offer, visit redken.com/specialoffers

NEW ON 5TH

A

B

F

D

C

E

BiZtiPs• DisplaytheRedkenForMenPoster

and Lookbook in your salon to boost client interest.

•UsetheTear-OffShelfTalkertoeducate male clients about Redken ForMenstyling—ifthey’reconfidentabout using the products, they’ll be more likely to purchase!

•Letmaleclientsknowyou’reusingRedken For Men at the backbar and distribute sample packettes to encourage retail purchase.

•FlipthroughtheMen’sBusinessBookto learn more ways to boost your men’s business!

• Encourageclientstolog-ontoredken.com/RFMstyles for easy styling tips!

boost rEtail salEs of rEDKEn for mEnWhether in the boardroom or locker room, men want to look their best. Redken For Men is here to give your salon and male clientele that competitive edge. Each Redken For Men product is technologically advanced and benefit-driven to give you exactly what you need to help your male clients look great. Use the materials in this exciting promotion to increase client awareness of Redken For Men, and watch your men’s business grow!

salon offErPurCHase

12 retail size Redken For Men styling products

reCeive Free

A 1 Grip Tight 1/2 Liter

B 30 Redken For Men Styling Packettes (various)

C 1 Redken For Men Lookbook

D 1 Redken For Men Poster

E 1 Styling Shelf Talker with Tear-Off Tips

F 1 Men’s Business Building Book with cutting techniques

Empower yourself with the tools and skills to turn botched color jobs into gorgeous, healthy-looking haircolor! Use Shades EQ Equalizing Conditioning Color Gloss to correct color that’s uneven, brassy or too vibrant, followed by a Redken Chemistry Color Extend treatment to lock in results.

You can also brush up on your color correction skills with Symposium All Access: Color 911—The Next Dimension (a $27.95 value) at RedkenEducationOnDemand.com. This class, featured at the 2009 Redken Symposium and taught by Redken Artists Deb Rosenberg and Dhaniel Doud, takes you through the latest corrective color techniques step-by-step. Use the voucher in this kit to watch it for FREE and take your corrective color skills up a notch!

Your kit also includes a Front Desk 1st Audio CD, narrated by Kristi Valenzuela of Crystal Focus Coaching, which helps you learn more about new Redken Chemistry and includes an offer for a FREE Front Desk 1st episode ($29.95 value)!

rEscUE yoUr cliEnts’ color With shaDEs EQ!

NEW ON 5TH

salon offEr PurCHase

18 Shades EQ shades

reCeive Free

A 1 Redken Chemistry Color Extend Shot Phase 1/2 liter

B 1 Redken Chemistry Shot Phix 3.5 pHix pHase sealer 8.5 oz.

C 1 Redken Chemistry Front Desk Training CD

D 1 Shades EQ Education Guide

E 1 Redken Chemistry Mini Stylist Education Guide

F 1 Redken Education On Demand Brochure

G 1 Redken Education On Demand Coupon Card

H 1 Formula Worksheet Tearpad

A B C

E

D

F

Use the Formula Worksheet Tearpad for consultations, pre-booking appointments and keeping client information.

Watch Redken Artist David Stanko take you through the new Redken Chemistry for FREE. You’ll learn about products, custom formulas, and how to promote add-on services.H G

salon offErPurCHase

18 Color Gels/Fashion Gels shades

reCeive Free

1 “Redken Connects” GWP Kit

CHoose FroM tHese two Kits:

Kit A: Get Organized

A 1 Mini Liquid Organizer Tray ($15.00 value)

B 2 Color Gels Posters

C 25 “Redken Connects” Sweepstakes Cards

Kit B: Spread the word

D 2 Redken Coffee Mugs ($15.00 value)

B 2 Color Gels Posters

C 25 “Redken Connects” Sweepstakes Cards

This exciting promotion encourages clients to stay connected to Redken and offers stylists the chance to win free products! It’s simple: Clients visit redken.com to enter our product giveaway and download the Redken desktop widget. If your client is chosen as one of the 300 winners, he or she will give us your contact information and you’ll both win full sizes of:

NEW Color Extend Shampoo NEW Color Extend Conditioner blown away 09 protective blow-dry gel rough clay 20 matte texturizer

We’ll provide you with “Redken Connects” sweepstakes cards to pass out to clients to encourage them to visit redken.com. The cards also have space for you to write your contact information, so winning clients can tell us exactly where your free products should be sent!


What’s a WiDGEt?A widget is an application or “mini-website” that you can download to your desktop and install on your computer.

pUrchasE color GEls, Win frEE proDUcts in thE “rEDKEn connEcts” sWEEpstaKEs!

A

C

C

B

B

View in-depth product knowledge videos about Color Gels. Just type “Color Gels” in the search box and click go!

D

$59valUE

EncoUraGE yoUr cliEnts to DoWnloaD thE rEDKEn DEsKtop WiDGEt!The Redken Desktop Widget brings Redken to you and your clients’ computer desktops for FREE! Get instant access to information, special offers and more:

• Checkoutthelatesttrendsandtips,updatedthroughout the year.

• Doeschlorinereallyturnhairgreen?Playthetruthormythgametotestyour hair knowledge!

• Exclusiveproductsamplingoffersforyouandyourclientscreateexcitement about Redken products and drive business into the salon for retail purchases!

• Themust-haveSalonCalendarletsclientsreceiveappointmentreminders,sothey never miss a salon visit or forget to book an appointment.

DoWnloaDinG is simplEVisit Redken.com/widget and follow the easy download instructions.

WintEr salE: 25% off liGhtEnErs It’s a great time to save big on two popular Redken lighteners that are ideal for on/off scalp applications. Both are 2 component systems that mix with all volumes of Pro-oxide Cream Developer (10, 20, 30 or 40):

Blonde diMensions dust-Free ConditioninG liGHtener

Lifts hair up to 6 levels

uP to 7 de-dusted liGHtener

Lifts hair up to 7 levels

PurCHase (eaCH at 25% oFF)

1 Blonde Dimensions Dust-Free Conditioning Lightener 32 oz.

or

1 Up to 7 De-dusted Lightener 32 oz.

rEDKEn ExchanGE sEssion calEnDar Expand your vision and challenge your talents at the Redken Exchange in NYC! For the complete 2009 calendar, to register or for more information call 1.800.545.8157 or log-on to Redken.com's site for salon professionals.

APRIL

don’t sweat it FiX it aPr 6 - 8 Mon - wed $ 900

everytHinG’s inCluded 2 aPr 6 - 8 Mon - wed $ 950

Color & Know wHy aPr 13 - 16 Mon - tHur $ 900

Cut & Know wHy aPr 13 - 16 Mon - tHur $ 900

ColorinG out oF your Mind aPr 20 - 22 Mon - wed $ 900

CuttinG over tHe toP aPr 20 - 22 Mon - wed $ 900

everytHinG’s inCluded aPr 27 - 29 Mon - wed $ 950

MAY

desiGninG BeHind tHe CHair May 4 - 6 Mon - wed $ 900

everytHinG’s inCluded 2 May 4 - 6 Mon - wed $ 950

Color & Know wHy May 11 - 14 Mon - tHur $ 900

Cut & Know wHy May 11 - 14 Mon - tHur $ 900

redKen Creates May 18 - 19 Mon - tue $ 700

everytHinG’s inCluded May 18 - 20 Mon - wed $ 950

JUNE

don’t sweat it FiX it Jun 1 - 3 Mon - wed $ 900

everytHinG’s inCluded 2 Jun 1 - 3 Mon - wed $ 950

Color & Know wHy Jun 8 - 11 Mon - tHur $ 900

Cut & Know wHy Jun 8 - 11 Mon - tHur $ 900

ColorinG out oF your Mind June 15 - 17 Mon - wed $ 900

CuttinG over tHe toP June 15 - 17 Mon - wed $ 900

Color i’M PossiBle June 22 - 23 Mon - tue $ 800

everytHinG’s inCluded June 22 - 24 Mon - wed $ 950

everytHinG’s inCluded 2 June 29 - 1 Mon - wed $ 950

MiXinG it uP ForMulations Jun 29 - 1 Mon - wed $ 900

thE bEst blonDEsKaz aMor and tisHa Hall at tHe redKen eXCHanGe July 27 – 28, 2009

Blonding services for every ethnicity are probably among your most requested services, so take advantage of this opportunity to brush up on creating the best blondes! In this two-day session, Kaz Amor and Tisha Hall demonstrate salon proven, low-maintenance color techniques for beautiful, brilliant blondes. You will learn how to identify the right product to use for the blonde you want to achieve, plus tips to overcome any lightening challenges you might encounter.

introducing new color extend & color extend suna 1 redken creates volume 3 technique book (a...

Documents