5TH

NEW ONPROMOTIONSDECEMBER 2011

REDKEN.COM

GET INSPIRED. BE PART OF IT.

INTRODUCING NEW SHAPE CONTROLBOOST RETAIL SALES ALL YEAR LONG WITH SAMPLING!

mattifyinghair powder

NEWPOWDER GRIP 03

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SALON OFFERPURCHASE8 or more Style Connection products(mix and match, must include 4 NEW Powder Grip 03)Recommended product mix:4 NEW Powder Grip 03 .245 oz.2 Velvet Gelatine 07 3.4 oz.1 Matte Sponge 05 1.7 oz.1 Wool Shake 08 5 oz.

RECEIVE FREE 2 NEW Powder Grip 03 .245 oz. for stylist station use1 Style Connection Animation Kit

KIT INCLUDES:18 Velvet Gelatine packettes18 Packette holder hangtags1 Individual product glorifier for stylist station1 Multiple product glorifier for retail shelves

Salon Price

$64.00($84.50 salon value/24% savings)

NEW POWDER GRIP 03 A LITTLE PRODUCT. A LOT OF TEXTURE.Redken’s first-ever hair powder transforms hair’s surface, creating a matte finish with amazing texture and fullness. Keep one at the stylist station to give your clients the latest NYC styles, and show them how one little product can take their look to the next level!

STYLIST OFFERPURCHASE3 NEW Powder Grip 03 .245 oz.and get 1 FREE

Stylist Price

$21.75($29.00 stylist value/25% savings)

mattifyinghair powder

Q+AHow is NEW powder grip 03 different from a dry shampoo?

Although it’s a powder, NEW powder grip 03 doesn’t serve the purpose of a dry shampoo. Powder grip 03 is a versatile styler that helpsyou create texture and volume while dry shampoo refreshes hair and absorbs excess oil.

USE IT TO:› Shake onto roots to add amazing volume—effortlessly!› Shake onto hands and work through hair to create separated texture› Make hair look and feel denser› Give hair extra “grip” for long lasting updos

OPEN STOCKPRODUCT SIZE SALON

PRICE SRP

Powder Grip 03 .245 oz. $7.25 $14.50

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SALON OFFERPURCHASE 4 Hot Sets 22 5 oz.RECEIVE FREE 4 Premium hair clips—valued at $6.00 each!

Salon Price

$28.00CLIENT OFFERPURCHASE 1 Hot Sets 22 5 oz.RECEIVE FREE 1 Premium hair clip—valued at $6.00!

Client Price

$14.00

FREE HAIR CLIPWith the purchase of Hot Sets 22

STOCK YOUR STYLIST STATIONS! SAVE 25% ON SELECT BACKBAR SIZESUse Redken Styling products to give your clients the latest hairstyles from the runways of New York Fashion Week, and don’t forget to let clients know which product you’re using to encourage retail purchase.

25% OFF

CHOOSE FROM SALON PRICE SALON VALUE

Glass 01 4 oz. $9.00 $12.00

Thickening Lotion 06 ½ Liter $9.00 $12.00

Hardwear 16 ½ Liter $7.50 $10.00

Hot Sets 22 ½ Liter $9.00 $12.00

HAVE YOU TRIED NEW ALL SOFT YET?NOW 15X MORE CONDITIONING*

Soften hair like never before! Formulated with Redken’s exclusive new delivery system, the Interlock Protein Network (IPN), and Keratin Enrich Complex, NEW All Soft dramatically transforms the textureof dry, brittle hair.

STYLIST OFFERAvailable while supplies lastPURCHASEAll Soft Stylist Trial Kit at a discount

KIT INCLUDES:1 All Soft Shampoo 10.1 oz.1 All Soft Conditioner 8.5 oz.1 All Soft Argan-6 Oil 3.0 oz.1 All Soft Supple Touch 5.0 oz.1 Stylist Brochure with $25 off My Business Toolbox gift card

Stylist Price

$25.00($36.50 stylist value/ 32% savings)

SALON OFFERAvailable while supplies lastPURCHASE15 or more All Soft products (mix and match)

RECEIVE FREE 1 All Soft Merchandising Kit

KIT INCLUDES:1 All Soft Shampoo liter1 All Soft Conditioner liter1 All Soft Supple Touch 5.0 oz.2 Sets of All Soft Duo Packettes1 Redken Chemistry All Soft Shot Phase1 Redken Chemistry Shot Phix 3.51 Set of 4 Mirror Clings18 Consumer Brochures1 Easel Card Holder1 Stylist Brochure with $25 off My Business Toolbox gift card

Salon Price

$132.75($213.25 salon value**/ 38% savings)***

*All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo **Salon value includes packette value***Actual price/value will vary based on products purchased

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NEWSHAPE CONTROLGET IT STRAIGHT OR MAKE WAVES. SAFELY AND PERMANENTLY.NEW Shape Control is a 2-component texturizing system formulated without formaldehyde that helps you create a range of customizable, permanent results while conditioning the hair. Help clients achieve lasting smoothness, or create the waves they wish they were born with—and increase your service revenue in the process! You can also increase retail revenue when you recommend the right haircare and styling products to help clients maintain their results at home!

URBAN SMOOTH SAFE STRAIGHTENING FOR STRAIGHT RESULTSSERVICE PROVIDES:› Ultimate straight, smooth results that last› Volume and frizz control, even at high humidity levels› Thermally reconditioned hair that is softer, smoother and shinier than before the service

Before After

URBAN CURLS FOR LUSCIOUS, FRIZZ-FREE CURLS AND WAVESSERVICE PROVIDES:

› Customizable curl patterns for each client using a thermal curling iron › Lasting frizz control and durable volume› Thermally reconditioned hair that is softer and shinier than before the service

Before After

SHAPING AGENTS = PERMANENT SMOOTHING OR cuRlINGcATIONIc cONDITIONERS = MOISTuRE & SHINE

EMOllIENTS = cONTROl & MANAGEAbIlITy

KERA-SHAPE cOMPlEX

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SALON OFFERPURCHASESalon Intro Kit

KIT INCLUDES:1 Shape Control Normal 250 ml1 Shape Control Resistant 250 ml1 Shape Control Sensitized 250 ml1 Smoothing Neutralizer Cream liter1 Curling Neutralizer Liquid liter2 Real Control Shampoo liters36 Real Control Sample Packettes1 Stylist Guide with $25 My Business Toolbox voucher36 Client Brochures1 Easel Card/Brochure Holder1 Three-sided Tent Card1 Window Poster

Salon Price

$99.00($154.50 salon value/ 36% savings)

STYLIST OFFERPURCHASEUrban Smooth Kit or Urban Curls Kit

Urban Smooth Kit includes:1 Shape Control Sensitized 250 ml1 Smoothing Neutralizer Cream 250 ml18 Real Control Sample Packettes18 Client Brochures1 Stylist Guide1 Three-sided Tent Card

Stylist Price

$35.00($44.00 stylist value/ 20% savings)

Urban Curls Kit includes:1 Shape Control Sensitized 250 ml1 Curling Neutralizer Cream 250 ml18 Real Control Sample Packettes18 Client Brochures1 Stylist Guide1 Three-sided Tent Card

GET INSPIRED. SEE YOUR STYLIST.REDKEN.COM

GET IT STRAIGHT OR MAKE WAVES.SAFELY AND PERMANENTLY.

DISCOVER NEW SHAPE CONTROL

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INTRA FORCETHICKER, FULLER HAIR IN 30 DAYS. GUARANTEED.Intra Force offers two three-step systems – one for natural thinning hair and one for color-treated thinning hair. Introduce your clients to the perfect system with this special gift with purchase!

for all types of thinning hair

BOOST STYLING SALES YEAR-ROUND WITH SAMPLINGPurchase select best-selling Styling products and you’ll automatically receive sample packettes to support your salon’s sampling efforts!

STYLING (Bags of 18 single packettes)

Product Salon Price

Outshine 01 $6.00

Velvet Gelatine 07 $6.00

Align 12 $6.00

STYLING YEAR–LONG OFFER

PURCHASE 6 of the same Redken Styling products

Choose from:outshine 01velvet gelatine 07align 12

RECEIVE FREE18 Single Packettes*

Salon Price

$51.50**

($57.50 salon value**/11% savings)

*Salons can choose any one set of free packettes, regardless of the product purchased **Exact price/value depends on products purchased. Includes packette value $6.00 per 18 styling singles).Offer cannot be combined with monthly New On 5th promotions. Salons must purchase the exact amount to be eligible for rewards program. Program not available to stores.

SALON OFFERPURCHASE8 Intra Force retail products (mix and match)

RECEIVE FREE 1 Intra Force Shampoo or Toner liter (choose from System 1 for natural thinning hair OR System 2 for color-treated thinning hair)1 Merchandising Kit

KIT INCLUDES:4 Drawstring Backpacks 1 Backpack Display18 Duo Packettes (9 of each system)

Salon Price

$98.24*($118.49 salon value*/ 17% savings)

CLIENT OFFERPURCHASE2 Intra Force retail products

RECEIVE FREE 1 Drawstring Backpack

Client Price

$49.12*

*Actual price/value will vary based on product purchase

Salon Price

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HAIRCOLOR REWARDS PROGRAM

EARN BETTERAsk your Redken Sales Consultant about developing a customized plan for growing your haircolor business. More haircolor clients lead to higher levels of haircolor purchase, which in turn qualifies you for more valuable Redken Color Advantage reward kits!

NOTE: Haircolor purchases will be tracked quarterly by your Redken Distributor. Kits will be sent out in the month following the close of a quarter. The 4th quarter kits will begin to arrive in salons on February 1, 2012. For full details, visit Redken.com/ColorAdvantage.

ARE YOU ON TRACK TO QUALIFY FOR A 4TH QUARTER REWARD KIT?Talk to your Redken Sales Consultant to find out! The 4th quarter reward kits include high-value items like the ones you see below—in addition to many others—to help you grow your business. Visit Redken.com/ColorAdvantage for a complete list of kit contents and full details on the program!

INVEST IN YOUR EDUCATION!Advancing your education is always a smart business decision. At The Redken Exchange, our state-of-the-art facility located in the heart of NYC, you’ll learn the latest techniques in color, design, trends and business from our award-winning facilitators. It’s your first step toward learning better, earning better and living better!

To make it easier for you to attend classes at The Redken Exchange, Redken is now offering a tuition payment plan that allows you to break down your education expenses into easy-to-manage installments.

› A $200 deposit secures your seat› The payment plan is interest-free› You can pay by mail or phone› Plans range from 3-12 months and can be customized to meet your needs

For more information on how to enroll, call 1.800.545.8157

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December 2011 \ Promotions

UPCOMING REDKEN PROMOTIONS

All rights reserved. U0199800 9/2011

DECEMBER JANUARY FEBRUARYRETAIL

PROMOTIONSReceive a FREE gift with the purchase of Hot Sets 22!

Try NEW Powder Grip 03 to createamazing volume—effortlessly!

Receive a FREE backpack with Intra Force purchase.

Save 20% on Scalp Relief Dandruff Control Shampoo.

Offer your clients great savings on Time Reset.

Boost your retail sales with a NEW Redken Haircare and Styling promotion!

Help your male clients meet their styling needs with the Redken ForMen star product kit.

Boost Nature’s Rescue sales with a revitalizing gift with purchase candle!

25% more FREE on top-selling limited edition hairspray.

Look out for an exciting renovation in Redken For Men Mint!

Take the Intra Force 30 day challenge.

SERVICE/BACKBAR

PROMOTIONS

Give your clients permanent straight results or frizz-free curls and waves with Shape Control!

Stock up on stylist station products and save.

Increase your retail sales with FREE products and samples for the backbar and stylist station.

Discover beautiful new shades in the Shades EQ Cover Plus family.

Increase Intra Force client starter kit sales by performing a free scalp stimulate service.

Discover vibrant new shades from Color Fusion just in time for Valentine’s Day!

YOUR SALON MEETING

Teach your stylists how to create updos easily with NEW Powder Grip 03.

Educate your stylists on retailing basics to boost your sales.

Guide your stylists on how to approach clients with thinning hair.

THE REDKENEXCHANGE

ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.

FINISH AND KNOW WHY with Redken Artists Chris Baran, Jayson Morgan, Lori Zabel & Hugo Urias March 5th—7thImprove your skills at finishing hair with hot tools at this 3-day program. Learn how to analyze hair and face shape for suitability and discover the predictability you have been looking for!

DRESS IT UP with Redken Artists Giovanni Giuntoli & Ellen LawlorApril 30th—May 1stDiscover the elements of dressing hair successfully. Get inspired by red carpet and celebrity styles to build a proper foundation and make every client look their best—from every angle!

CALL 1-800-545-8157 TO REGISTER OR VISIT REDKEN.COM TO VIEW THE FULL CLASS CALENDAR.