Local chapter of an International Organization, Junior Chamber International (JCI).

Young Leaders and Entrepreneurs with nearly 200,000 active members and millions of JCI

alumni. We create positive change in over 5,000 communities in more than 120 nations

worldwide.We are grounded on the foundation of

F.R.I.E.N.D.S.H.I.P

Who we areWho we are

What we doWhat we do

We lead projects in the areas of Business, Individual, Community, Friendship and

International Development.

We meet to learn, play and network. By participating in various projects, meetings,

seminars and events around the globe.

Our focusOur focus

Friendship

Networking

Entrepreneurial development

Regional and global integration

Individual empowerment

Learning through pleasure

Our brand AttributesOur brand Attributes

Our brand offeringsOur brand offerings

JCI EKO Business Academy• Building business leaders

Jaycees Against Youth Smoking (JAYS)• Campaign against youth smoking

Dr. Waheed Gbolahan Smith Defensive Driving Seminar (Since 2005)• Educating drivers on road safety

JCI EKO Investment Club• Pooling funds together to create financial empowerment for

individual members

End of the year family retreat• Bonding families through fun

Our Core EssenceOur Core Essence

This is the intrinsic and indispensable property that differentiatedifferentiate JCI Eko brandbrand from all other chapters in

Nigeria.

Our tag lineOur tag line

Our Pay OffOur Pay Off

Our Icon UnrobedOur Icon UnrobedOur logo named “Eyo Eko” is the world famous Eyo masquerade

with the JCI logo and Eko Jaycee spread all over his white attire. We choose this icon because it is the strongest symbol that represents

Lagos, our base of operation.

Our vision is to become the reference LOM for JCI and JCI Nigeria in Lagos.

We have tied the icon to our LOM which, incidentally, has a lot in common with us. Eyo masquerade is serious, fun, respectable and

friendly which are all part of JCI Eko attributes.

We will create awareness for our brand and the Icon and over time we will have enough top of mind awareness such that sighting

the icon (Eyo clad in JCI logo attire) will elicit JCI Eko.

Necessity for DifferentiationNecessity for Differentiation

To differentiateFragmentation / Proliferation of LOM in Lagos

Need for clarityIf our brand were to be human, it will surely be Richard

Branson, doing business with fun. He is also adventurous, unconventional and his business empire leverages on

friendship, our core essence. Above all, we want to strategically ensure T.OM.A (Top of Mind Awareness) recall for our brand and achieve unparallel differentiation from JCI Chapters in Lagos,

Nigeria and the world.

Our Target AudienceOur Target Audience

We regularly strive to attract pleasant personalities, unconventional and positive trait from the youth market.

Our targets are young professionals who want to benefit from the vision of JCI, develop themselves and create positive

change but are “not strictly formal” conformist.

We will deliberately attract exceptional final year students of higher institution who have proven their mettle as

collegiate member of JCI and are ready to imbibe the JCI Eko culture of excellence.

If your profile fits the above, come along.

Thank you

And finally…And finally…