eko introduction

© Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited

Warm welcome to EKO/-


Imagine every cell phone is an ATM!

Imagine anyone with a cell phone is a Merchant!


Branch

1786

ATM1987

Kiosk2006

Mobile2010

Units

Distribution

1,00,000 50,000 25,000 900 million

Per 25,000 Per 15,000 Every HouseholdPer 50,000

Reach 40% population 20% population 10% rural population 100%

Evolution

CAPEX 0/-Rs. 25 - 50KRs. 2 - 5 lacRs. 10 - 40 lac

Cost/ Txn. Rs. 40/- & upwards Rs. 15/- & upwards Rs. 10/- & upwards Re. 1/-

High Cost Branch Low Cost Branch Lowest Cost Branch Branchless


∕ Rapid & massive scale− No CAPEX− Extremely low cost of transaction− Leverage existing retail distribution infra - 15 million− Leverage cell phone users ~ 900 million

∕ Exclusive to None - True Democratization

Fundamentals

All MNOsAirtel / BSNL / Idea / Reliance / Tata etc.

All MNOsAirtel / BSNL / Idea / Reliance / Tata etc.

All PlatformsSymbian / Java / Android etc.

All PlatformsSymbian / Java / Android etc.

All OEMsNokia / LG / BlackBerry / iPhone etc.

All OEMsNokia / LG / BlackBerry / iPhone etc.

All Technologies3G / GPRS / CDMA / GSM / EDGE etc.

All Technologies3G / GPRS / CDMA / GSM / EDGE etc.

Multi BankState Bank of India / ICICI Bank etc.

Multi BankState Bank of India / ICICI Bank etc.

All FSPsBharti AXA / SKS / L&T Finance etc.

All FSPsBharti AXA / SKS / L&T Finance etc.


Digitization of a transaction

*543*9811234389*999*1598271234#

BENEFICIARYBENEFICIARY

AMOUNTAMOUNT

AUTHORIZATIONAUTHORIZATION

Missed Call | Only Numbers | Works on Ultra-low cost handsets

© Strictly confidential. Eko/- is the property of Eko India Financial Services Private Limited

Digitization of the signature

Paper equivalent to RSA device + PIN | Only Numbers | Low cost | Innovation

1 2 3 4

5 9 8 7 1 2

1 5 9 8 2 7 1 2 3 4

PIN

Signature

*543*9811234389*999*1598271234# Beneficiary’s Mobile No. Amount. ‘Signature’

© Strictly confidential. Eko/- is the property of Eko India Financial Services Private Limited

Eko - ICICI Account(Settlement A/c)

S-CSPDistributor

CSPRetailer

1.

2.

3.

4.2

4.1

5.1 5.2

CustomerCash Collection

Electronic Money

Cheque / DD / RTGS Payment

EKO/-

SimpliBankOn Encashment

Accounts of S-CSPs & CSPs

Prepaid Cash Management


Customers: 4 million+Customers: 4 million+

Eko Counters: 2600Eko Counters: 2600

PartnersPartners Transactions Total Number: 10 million+

Total Value: $1 billion

Transactions Total Number: 10 million+

Total Value: $1 billion

∕ Estd. September 2007

∕ Funding from Creation Investments & CGAP (World Bank), Indo-US Fund, Govt. of India and UN

∕ Presence: Delhi-NCR, Bihar, Jharkhand, U.P., A.P., W.B.

Maharashtra, Punjab, H.P., Haryana & Rajasthan


“By taking existing infrastructure and spare capacity among mobile networks, your model could dramatically reduce costs for service providers and customers alike”.

- Bill Gates, Chairman, Microsoft

eko introduction

Business