Corporation identity

- index -presentation p.05

company profile p.06

our brands p.10

fairs & banks p.14

location p.16

photovoltaic system p.18

museum p.20

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From 1959 to 1985 EKO was the biggest guitar factory in Europe. In 1985, EKO decided to interrupt its main production in Italy and to transfer its pur-chases in foreign countries. EKO established some joint-ventures in China and in the Czech Republic. Today all Eko guitars and amplifiers come from these two countries. EKO kept its “R&D” offices and a small “custom shop” in Italy, where it produces about 100 high quality guitars per year.Today EKO sells its variety of products in Italy and all over the world. Almost all important Italian musicians have at least one or more EKO hand-made guitars.

In 1988 EKO also decided to enter in the distribution field and from then onwards every year important brands decide to shift their distribution to EKO confiding in its loyalty, professionality, and structure.Today EKO can proudly consider itself the first distribution reality in Italy with Eko, Esound, Eko Pro, Quik Lok, Opera and Montarbo: the “Eko Music Group”!

Eko Music Group today is owned by four partners: - Lamberto Pigini (President of the Board of Directors), - Stelvio Lorenzetti (CEO and Adviser of the B. o. D.), - Umberto Tonnarelli (Sales Director and Adviser of the B.o.D.) - Giuseppe Casali (Adviser of the B.o.D.).

The PIGINI GROUP is composed by 9 companies: • EKO MUSIC GROUP S.p.a.: (Eko, Esound, Eko Pro, QuikLok, Opera,

Montarbo) MI production and distribution. E.M.G. also includes EKO International who is the “department” which develops, produces and sells all our Eko branded guitars and amps in Italy and world-wide. Total turnover 30.000.000 Euro (USD 43.500.000)

• Elettronica MONTARBO Srl: the new entry in the Music Group is leader in PA production since 1962. Its market is worldwide. Total turnover 10.000.000 Euro (USD 14.000.000)

• E.L.I.: (European Language Institute) one of the most important pub-lishing company in the world for educational magazines for learning English and other languages. Total turnover 12.000.000 Euro

• TECNOSTAMPA: the most important printing factory in the Middle and South Italy. Total turnover 17.000.000 Euro

• ROTOPRESS INTERNATIONAL: one of the most important roto-printing factory in Italy. Total turnover 22.000.000 Euro

• GRAFICHE FLAMINIA: the most important printing company in Umbria. Total turnover 11.000.000 Euro

• CONERO GRAFICHE: An historical printing company in our area just bought by our Group few months ago. Total turnover 2.000.000 Euro

• TEKNOCOLOR: it’s a company that producing colours and slides for Tecnostampa. Total turnover 1.000.000 Euro

• AIRONE: advertising and marketing company for the group. Total turnover 1.000.000 Euro

PresentationEKO was established in 1959 as a guitar manu-facturer.

EKO Music Group is part of a big Holding named PIGINI GROUP.

Total turnover of the Pigini Group: Eu. 106.000.000 (USD 135.000.000)

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Company profi le

- 1 CEO

Sales dept. - 1 Director of Sales - 1 Vice Director of Sales - 6 Product Managers - 3 Phone Sellers - 2 Export Managers - 2 Export Assistants - 2 Receptionists - 5 Marketing & Communication & Web - 2 Import dept. - 5 Promoters and Product Specialists (two internally, one in Parma, one

in Milano, one in Cesena) - 18 reps in the MI market working exclusively for E.M.G., 12 reps in the

Hi-Fi market, a network of reps completely dedicated to the consumer market, 3 reps in the Commercial Audio. By our reps we cover all Italy, including Sicily and Sardinia. Every rep is a musician and/or a P.A. or a Studio or an Hi-Fi or an Installation specialist and can visit at least once a month (and some time even two or three times) all our major dealers we work with.

R & D dept. - 2 for Eko guitars - 2 for Quik Lok

Finance / Accounting & I.T. dept. - 1 CFO - 1 Accounting Manager - 1 Account Payable - 2 Account Receivable - 1 Purchasing dept. - 3 General Accounting - 6 Invoicing dept. - 1 I.T. Manager & Budget & StatisticsWarehouse - 1 warehouse chief - 8 warehouse keepers

- Total employees 76 people -

Eko Music Groupbusiness unit (without Elettronica Montarbo):

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Company Profi le

- 1 President - 1 CEO

Sales dept. - 1 Director of Sales - 1 Vice Director of Sales - 1 Product Manager - 2 Export Managers - 1 Export Assistant - 1 Budget & Statistics - 1 Receptionist - 4 Marketing & Communication - 1 Import dept. - 11 reps in the MI Italian market and 7 reps in the Commercial Audio in It-

aly. They cover all Italy including Sicily and Sardinia. All our reps are sup-posed to visit all our main dealers at least once a month or even more if necessary. They all have great experience in the audio fi eld. Abroad we have 3 reps for each France, Germany and Spain and 20 authorized distributors in 20 countries. Totally we sell to 50 countries in the world

R & D dept. - 8 Engineers

Finance / Accounting & I.T. dept. - 1 CFO - 1 Accounting Manager - 1 Account Payable - 1 Account Receivable - 1 Purchasing dept. - 1 I.T. Manager

Production & Warehouse - 1 chief workman - 14 factory workers

EKO Music Group and Montarbo work with approx 1500 dealers (700 of which in a very friendly basis) in the MI market, 1000 dealers in the com-mercial audio and with all the big consumer chains.

Due to acquisition of the Montarbo Company, our Group now has become very important also in the P.A. and Commercial Audio market.

For our Quik Lok and Opera products we have a network of reps (12) and dealers (700) completely dedicated to the TV and hi-fi market.We just opened a new Department fully dedicated to the Commercial Audio market. We have a Product Manager in charge of this market and 3 reps covering the entire Italian territory.

We have a Division completely dedicated to the Consumer market in which we are already operating with dedicated reps.

Elettronica Montarbobusiness unit:

- Total employees 53 people -

And more:

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Our Brands

EKO Classic: - AMATI wind instruments - AQUILA strings - CERVENY wind instruments - CLEARSONIC isolation booths - EKO guitars, basses and amps. - ESTEVE classic spanish guitars - JIM DUNLOP guitar accessories - LEE OSKAR harmonicas - MAVIS bow instruments - MILLER wind instruments - NS DESIGN electric stringed

instruments - ROCKBAG musical instruments bags - SAVAREZ strings - TOMBO harmonicas

EKO Combo: - C.F. MARTIN guitars and strings - FISHMAN pick-ups

for guitars and basses - GHS strings - G7th capos for guitars - MARSHALL amps. - PRS guitars & amps. - ROCKTRON amps. & effects - WARWICK basses, amps. and strings

EKO Percussions & Accessories: - AQUARIAN drumheads - ISTANBUL cymbals & darbukas - PLANET drums - ROLL drum sticks - SONOR drums - WESTSTAR drummers’

accessories - YUWIN cymbals

EKO Pianos: - SEILER pianos

GERMANY - B.STEINER pianos Samick

KOREA - REISMANN pianos Bejing Pianos

CHINA - SAMICK pianos

KOREA

- E-MU computer music equipment - FOCAL audio monitor - JOEMEEK hardware and mics pro-audio - METRIC HALO hardware and software

professional audio - STUDIO PROJECTS mics and preamps - UNIVERSAL AUDIO hardware and soft-

ware professional audio

- QUIK LOK stands & professional cables - INTELLISTAGE stage systems - VOVOX hi-end cables

- QUIKLOK OPERA TV stands

- MONTARBO MADE IN ITALY P.A. systems - PALCO PLUS array systems - FIVE0 P.A. systems - MONTARBO CA Commercial Audio

ESOUND - AKAI recording and dj equipment - ALESIS recording and mixers - ALTO professional audio - E.NERGY microphones and

P.A. cabinets - KOCH guitar amps.. - NUMARK D.J. equipment - ORTOFON cartridges - ROAD READY fl ying cases - SANYO - SICMATS - SONYVOX softwares and looplines - TONIUM

ESOUND & More: - AGUILAR bass/guitar amps. - BRIAN MAY guitars - EDEN bass amps. - FRAMUS guitars and amps. - ICON pro audio - KORG keyboards, synths and tuners - LAG guitars - NATAL drums - PARKER guitars - SONY professional pro audio - STUDIO LOGIC keyboards and synths - VOX guitars and amps. - XOTIC - EWS - RAW VINTAGE effect

pedals basses and accessories

Distributed brands Distributed brands

Distributed brands

Distributed brandsDistributed brands

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moRe...and

• For each Division we have different Division Managers and each one of them is in charge of approx 5 million Euro of sales.

• Every Division has its own “history” and organization with its own DM and PS but they share the Accounting, the Marketing Communication & Web and Logistic & Warehouse.

• We have a very powerful and professional IT system who can control all sales and accounting in real time. Our warehouse is completely computerized and all the products stocked are labelled and traceable by bar-codes. All our reps are working in all their daily visits with PC equipped by our IT system and they transfer their orders to us by inter-net in real time to our warehouse keepers who prepare all the orders by “handheld PC” also in real time. We normally ship all the orders in 24 hours max.

• Our reps in the MI market work on an exclusive basis for E.M.G.. In the other markets (Hi-Fi, Commercial audio and Consumer) we allow our reps to work also with other lines but not in competition with us.

• We advertise all our products and spend about 5% of the turn-over of each brand (in pages, shows, clinics, demos, web, etc.). The higher the sales are for a brand the more we spend in advertising. Naturally, when a new brand needs to be introduced we normally do advertise-ment on it in any case. We have a very strong Marketing & Communi-cation dept.

• We have our official internet magazine that we send every month two or three times to all our dealers and final users. We have a mailing list with more than 50.000 contacts all connected to the products we sell.

• We have a “Phone Sellers” dept. who can reach ALL Italian dealers by phone, even the smallest.

• We have a toll free number for after sales service. • We have 5 Product Specialists (2 internal plus 3 external).

Internal: - one for guitars and amps and related accessories - one for keyboard and tuners External: - one in Parma for DJ audio and electronic products (we have in

Parma also a very important ShowRoom for these products); - one in Milano for Drums & Percussions (we have in Milano also a

very important Show Room for these products); - one in Cesena for Keyboards and Digital Pianos.

• Our website allows our dealers to make orders on-line; this enables to process orders quickly. Moreover, there is a web TV, in which our customers can watch all the videos we publish on the products we distribute. Our web site also allows the final users to buy on-line all our products and the products that we distribute thru our “EKO e-Point”.

• We have an internal recording studio (150 square meters) profession-ally equipped in which we produce video and audio for tutorials and promotions, used in web and in CD/DVD supports.

• We follow up on technical assistance through our Technical Centre “MASTER SERVICE” in Loreto (5 km from our warehouse) who covers the entire Italian territory by its 20 sub-centres located in all Italy.

We have ...

Our Brands

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Fairs & Banks

• MIS - BOLOGNA • NAMM SHOW - LOS ANGELES • MUSIK MESSE - FRANKFURT • SHANGHAI - CHINA • IFA - BERLIN

For each show we have a big demo room in which we invite famous musi-cians and artists to play our instruments.We give a lot of importance to the display of our brands.We have a very strong relationship with the Italian TV networkWe have a very strong relationship with the most important music groups, artists, and services due to the fact that we have been endorsing them for many years.We translate all our brands’ catalogues as well as owner manuals in Italian through our Endorsers and Professionists. We then print them here in Italy using our associated Tecnostampa. We do that for all our products. For uscatalogues and owner manuals are important like advertising pages.

Cassa di Risparmio di LoretoBanca delle Marche UBI BancaIstituto S. Paolo di Torino Unicredit Banca

We attend the most important Fairs during the year:

The major Banks we work with are: BanKs...

MAJORItalian

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Location

Our “Eko Music Group” head-quarter own plant is situated in Recanati (2.500 sq. mt. offices, 9.000 sq. mt. warehouse, 24.000 sq. mt. out side ground).

If you will come to visit us, we will be very glad to show you who we perso-nally are and we will be honoured to have you as our favourite guests.

Remaining at your complete disposal and looking forward to hearing from you soon.

Best regards,

Stelvio LorenzettiCEO

Our head-quarter ...

photovoltaicsystem Eko Music Group invests in an important photovoltaic

plant thus contributing to the environmental preservation of its area. This allows to save electric power but it also enables to gain profi t from the surplus of energy gener-ated which is then sold to the Electricity Administrator.

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“Oliviero Pigini”the

museumguita

r

In 1959, Oliviero Pigini founded EKO which, within a few years, became the biggest guitar producer in Europe. Eko guitars, well known and appreciated all over the world, are still considered by many amongst “the most beautiful guitars in the world” for their original style. Due to the excellent quality/price ratio, entire generations of young have discovered music, and many professional musicians have played on EKO guitars in the past and are still doing so due to the guitars’ performances. In 2004, in collaboration with the Municipality of Recanati, Eko Music Group inaugurated the Guitar Museum dedicated to Oliviero Pigini.

http://www.ekomusicgroup.com/museumhttp://www.fetishguitars.com/index/eko.html

www.ekomusicgroup.com