intoduction to business and web analytics
DESCRIPTION
Learn the concept of Business and Web analytics and its goals. The process of turning raw data to meaningful data to insights and finally to actionable solutions is very tedious but is very critical to intelligent business decisions. Analytics as a source of truth was presented to PSITS 2014TRANSCRIPT
Truth
Fact or Bluff
?
http://www.e-nor.com/blog/web-analytics/51-of-fortune-500-companies-use-google-analytics
http://www.e-nor.com/blog/google-analytics/google-analytics-solidifies-lead-in-fortune-500-adoption-in-
2013
“As much as possible don’t start a campaign
when you don’t have an objective and more
importantly if you cant quantify those
objectives.” – Cell Jacela
Dojo8
Carly Fiorina, Former CEO of
HP
Incoming TrafficOutbound Marketing Integration
Print, TV, Radio
Website, blog , Press Releases
Forums, PPC, Social Share, Chat
Drives traffic, builds trust, establish
reputation, produce credibility, shows
thought leadership, build brand
awareness, educates prospects
Calls to Actions to Landing Pages
Top of the Funnel Offers
Middle of the Funnel Offers
Bottom of the Funnel Offers
SALES
eBook
webinar
pricing
Albert Einstein, Physicist
