Download - Intoduction to Business and Web Analytics
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Truth
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Fact or Bluff
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?
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http://www.e-nor.com/blog/web-analytics/51-of-fortune-500-companies-use-google-analytics
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http://www.e-nor.com/blog/google-analytics/google-analytics-solidifies-lead-in-fortune-500-adoption-in-
2013
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“As much as possible don’t start a campaign
when you don’t have an objective and more
importantly if you cant quantify those
objectives.” – Cell Jacela
Dojo8
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Carly Fiorina, Former CEO of
HP
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Incoming TrafficOutbound Marketing Integration
Print, TV, Radio
Website, blog , Press Releases
Forums, PPC, Social Share, Chat
Drives traffic, builds trust, establish
reputation, produce credibility, shows
thought leadership, build brand
awareness, educates prospects
Calls to Actions to Landing Pages
Top of the Funnel Offers
Middle of the Funnel Offers
Bottom of the Funnel Offers
SALES
eBook
webinar
pricing
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Albert Einstein, Physicist