The Ultimate Driving Machine

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IntroductionHistoryProductionServiceSalesBenefit Competitors

Tips to be covered

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Basic introduction

TYPE Germany company

FOUNDED 1916

FOUNDER Franz Josef poppy

HEADQUATERS Munich ,Germany

Area Served World Wide

Full name Bavarian motor workers

Employees 1,06,000

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BMW is a Germany company and one of the leading manufacturers of automobiles and motorcycle in the world.

BMW is also parent company of the MINI and ROLLs-ROYCE car brands.

The logo commonly known as “roundel” was created and registered in 1917.

The three meaning of the “sky blue and white quartered”.1. Rotating propeller 2. Bavaria as the place where the products are

manufactured.

Introduction

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IN 1991BMW E1 BMW’s first true electric vehicle.

IN 2007EFFICIENT DYNAMICS Start of the Efficient Dynamics innovation initiative

In 2009MINI E A test fleet of around 600 electric- powered MINI cars provides valuable insights into user behavior.

In 2010LIFEDRIVE-ARCHITECTURE Introduction of the Life Drive Architecture: two separate modules – one made of CFRP – form the basis of the BMW i3 Megacity Vehicle.

History

IN 2011BMW ACTIVE E A test fleet of pure-electric BMW Active vehicles based on the BMW 1 Series Coupé takes to the roads.

In 2012BMW ACTIVE HYBRID 5 Market launch of the first BMW full-hybrid sedan with intelligent drive concept

In 2013BMW i3 Market launch of the pure-electric BMW i3 Megacity vehicle

IN 2014BMW i8 Market launch of the BMW i8 sports car with innovative plug-in hybrid

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Production BMW has production sites in the USA, south

Africa,berlin and the UK

Its also builds the re-launched mini as well as rolls-Royce.

BMW currently delivers around 13,00,000 vehicles per year to customers.

It has a total female workforce of 13%,over20% are employed in engineering and 12% in production positions.

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Origin

Production of a car starts with the steel and aluminum plates cut out of huge coils weighing several tons.

Body shop

Industrial robots put together some 500 metal components to form the body of a car. In the process they use joining methods such as spot and laser welding as well as riveting and bonding.

Paint shop

Up to four layers of paint protect the car from environmental effects and give the vehicle a lasting, brilliant gloss.

Dies and tooling

Tools and dies are constructed and produced for the press plant and body shop.

Press plant

Here the crude panels cut into shape are pressed into the right form by means of high-performance presses.

Engine production

Precise craftsmanship, experience and state-of-the-art plant technology provide the foundation for engines of the very highest standard.

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service Safety

Genuine parts

Guarantee Cost effective

Increased efficiency

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Break-in Service for New Cars Engine Oil and Filter Intervals Spark Plugs Air Filter

Engine Drive Belts Power Steering Fluid

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sales

In 2012 the BMW group in the world achieved its best sales since the previous record year of 2007 retailing 347,583 vehicles compared to the 305,418 vehicles sold in 2011.BMW group reported December sales of 43,855 vehicles, from the 32,545 vehicles sold in the same month a year ago.

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Sales of BMW brand vehicles increase 37,399 compared to 26,834 vehicles sold in December 2011 .

For 2012 best performing vehicles included

1. The 5 series up to 56789 units .2. The 6 series up 110.3 % to 8208

units 3. The X3 up 26.6% to 35173 units

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BMW

Rolls-R

oyce

BMW

Mot

orcy

cles

MIN

I

1380384

3538 9286 104286

Sales

Sales

Sales 0f 2012

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• The sales of BMW car is 11923 in the year 2011 it will increase to 25476 in the year 2012.

•Sales of the BMW truck is also increase from 10300 from 16543 in the year end of 2011 to 2012

bmw carBMW truck

25476

1653411923

10300

Chart Title

Dec-12 Dec-11

sales of 2011 -2012

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They focus on your wellness and job satisfaction

Comprehensive medical, prescription , dental and vision plans

Short-term and long-term disability benefits Life insurance Retirement savings plan BMW retirement income account Associate car use program

Benefits

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COMPETITORS OF BMW

AudiNissanjaguarRenault

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THANK YOU

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